Evaluation of Your Target Business With a Digital Due Diligence
As one of the first inventors of digital due diligence 10 years ago, OMMAX developed a thorough methodology for investors planning to buy or sell a company. We assess the target company’s digital presence and digital revenue and analyze the potential to drive digital sales and EBITDA. With 200+ deals, >€15.5B deal value and 700+ value creation projects for leading private equity clients, we are the leading European digital transaction advisory performing digital due diligence.
A digital due diligence provided by OMMAX will uncover many findings that would not have been picked up by a traditional commercial due diligence. You will find out about the target company´s digital organization, the extent of digital demand within the market, the online penetration of the products/services, as well as the digital visibility of the target company benchmarked with core competitors. We also analyze the paid/non-paid marketing performance, the digital sales performance, the digital customer journey, and other important aspects which provide our clients with best-in-class digital insights.
With an OMMAX Digital Due Diligence You Will Receive
Analysis of direct online searches (branded) in target geographical markets for the target company relative to core competitors over the last three years
Evaluation of the company's paid digital marketing strategy, including potential dependencies on single channels
Assessment of digital competition according to search market shares based on search engine rankings for a specific set of branded keywords for the last three years
Analysis of the company's digital reputation (online reviews) and assessment of social channels
Overview of the company’s engagement rates and mentions on social media platforms
Analysis of the company's management and employees (digital) knowledge to support and accelerate growth
Analysis of digital market demand (customer search volume development for non-branded keywords) in total and by product categories for the last three years
Identification of determining factors for online penetration along the customer journey (e.g. product, price, brand trust, UX) to determine the long-term online penetration plateau
Analysis of the company's digital visibility (organic Google visibility index) and core competitors (incl. impact of Google algorithm changes)
Analysis of the company's website customer journey against key assessment metrics in comparison with main competitors
Assessment of the company’s historical digital performance (traffic, conversion rates, AOVs, revenue) across geographic markets, channels and devices
Identification and analysis of various value creation initiatives in relation to the digital channel optimization and customer retention along the customer journey (e.g., brand marketing, performance marketing, website performance, sales excellence and retention marketing)
End-to-end customer journey orchestration through the identification of improvement potential
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Industry Insights
Digital maturity of investments
Investors should examine the status quo of a target company’s digital maturity. This can be done within a Digital Due Diligence by focusing on five crucial points.
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Why to perform a digital due diligence
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OMMAX Advised Essity on the Successful Acquisition of Knix Wear Inc.
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OMMAX Advised Ergon Capital on the Successful Acquisition of 360° Padel Group
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OMMAX Advised Bencis on the Successful Acquisition of Höfer Chemie
Höfer Chemie is a strongly growing online D2C household specialty chemicals brand, especially in Germany and France. Over the last years, Höfer Chemie grew consistently and profitably as it caters with its portfolio to the increasing demand for…
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Ommax Advised AURELIUS on Acquiring dental bauer and Pluradent
OMMAX supported the AURELIUS Group on the successful acquisition of dental bauer GmbH & Co. KG and Pluradent GmbH & Co. KG, two leading distributors of dental equipment based in Germany.
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OMMAX Advised Bibliotheca Group on Its Refinancing Round With Apera
OMMAX advised Bibliotheca Group on the arrangement of debt refinancing with Apera Asset Management, supporting it on its further growth trajectory. Bibliotheca is a leading provider of security and productivity hardware and software, digital content…
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OMMAX Advised TonerPartner on the Acquisition of Druckerpatronen.de
OMMAX advised Rivean Capital portfolio company TonerPartner Group (“TonerPartner”), one of Europe’s leading online retailers specialised in the marketing of ink, toner, and printer cartridges for a wide range of printers across European markets, on…
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OMMAX Advised Cathay Capital on Acquiring a Minority Share in SNOCKS
OMMAX advised Cathay Capital on the acquisition of a minority share in SNOCKS, a strongly growing D2C basic apparel brand in the DACH region. Over the last years, SNOCKS grew consistently and profitably as it caters with its basic apparel portfolio…
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OMMAX Advised Trill Impact on Its Investment into karriere tutor
OMMAX advised Trill Impact (GP) SCS on the acquisition of a majority stake into karriere tutor GmbH, a leading digital training provider. Since its founding in 2015, karriere tutor has grown to become a leading provider of state-subsidised training…
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Corporate Finance Business Magazine
It is great to see our innovative product Digital Due Diligence recognized. Created in 2015 and utilized in over 200 M&A transactions, we continue to develop our framework and methodology further. We have been featured several times and now again by…
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OMMAX Advised CentralNic Group on the Acquisition of SafeBrands
OMMAX supported CentralNic Group PLC, a global London Stock Exchange-listed company in the domain name industry, on the successful acquisition of SafeBrands, a France-based leading online brand protection software and corporate internet services…
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OMMAX Advised Gilde Buy Out Partners on Acquiring TonerPartner Group
OMMAX acted as commercial advisor to funds advised by Gilde Buy Out Partners (“Gilde”), a leading mid-market private equity firm in the DACH region and the Benelux, on the successful acquisition of TonerPartner Group, one of Europe’s leading online…
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OMMAX advises Triton on their successful acquistion of Inwerk
OMMAX supported leading European private equity firm Triton (€18.2bn combined sales, +100,800 employees) on the acquisition of Inwerk - a leading online provider of professional office furniture in Germany. OMMAX conducted a commercial due diligence…
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OMMAX Teams up With BMW to Optimize Their Digital Customer Touchpoint
OMMAX and BMW (€ 104.210 billion rev.) team up together to optimize BMW's digital customer touchpoint architecture. 6 out of 10 car shoppers that enter the market are unsure of which car to buy, making not only brand awareness critical in the car…
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OMMAX advised Castik Capital on the acquisition of Customs Support
OMMAX supported Castik Capital, a leading European Private Equity firm on the acquisition of Customs Support Group, a leading independent customs broker in Europe.
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Digital Due Diligence: How acquisitions help medium-sized companies make up for lost ground (German)
For a long time, medium-sized companies were reluctant to go digital. As a result of the crisis, many companies are now recognizing their shortcomings. Because digital business models are becoming increasingly important not only for corporations and…
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OMMAX advised A-Z GartenHaus GmbH on its sale to 3i Group
OMMAX advises A-Z GartenHaus GmbH – a leading provider of garden houses, carports, sheds and other garden and house related products - on its successful sale to 3i Group!
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OMMAX Advised Bright Capital and HF Private Debt With a CDD
OMMAX performed a commercial due diligence for Bright Capital and HF Private Debt, two of Germany’s leading mid-market investment firms. Focus of the project was the Amazon strategy of three food supplement brands by Natsana GmbH.
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OMMAX Advised L Catterton on the Successful Acquisition of IAFSTORE®
The digital strategy consultancy OMMAX supported L Catterton, the largest and most global consumer-focused private equity firm, on the acquisition of IAFSTORE®, the leading online supplements store in Italy and one of the major European players in…
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OMMAX Advised PAI Partners on the Successful Exit of Roompot to KKR
The digital consultancy OMMAX supported PAI Partners, a leading European private equity firm with offices in Europe and the US.
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OMMAX Advised INVISION on Acquiring Material Assets from Planet Sports
OMMAX supported INVISION, a DACH-based private equity firm focused on mid-market companies, with commercial due diligence advice.
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OMMAX Advises Afinum on the Clubhouse Golf Ltd Transaction
In preparation for the new acquisition, OMMAX executed the commercial due diligence for Afinum.
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OMMAX Advises Haniel on the Emma Transaction
In preparation for the acquisition, OMMAX conducted the extensive commercial due diligence (CDD) for Haniel.
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OMMAX Advises on the Successful Team Internet AG Transaction
OMMAX delivered a full scope Commercial Due Diligence for CentralNic which included an assessment of the company & its organization, an appraisal of the market, the competition and the existing & potential customer base, as well as an evaluation of…
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OMMAX Advises on fitvia Transaction
fitvia has a new strategic partner: Munich-based Dermapharm AG, the leading manufacturer of patent-free branded pharmaceuticals in Germany, acquired 70% of the fitvia shares. OMMAX acted as an exclusive commercial digital vendor due diligence advisor…
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OMMAX Advises on ARCUS Capital’s sendmoments Acquisition
OMMAX – Digital Solutions advised ARCUS Capital within this transaction on a deeply data-driven digital due diligence project on all relevant information of the digital performance, the digital market, and competitive landscape as well as the…
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OMMAX Successfully Advises Bregal Unternehmerkapital
Within this transaction, OMMAX advised Bregal on a digital due diligence project on all relevant information of the digital performance, the digital market and competitive landscape as well as the potential of the digital channels.
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