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New digital innovations are turning traditional approaches upside down and are changing the way customers are reached

Pivotal Changes and the Future of E-commerce

As the digital revolution continues to spin, e-commerce continues to provide more intelligent services and applications. Digital disruptors like cryptocurrency have changed traditional approaches, while the industry’s societal impact has established high standards for customer service and accessibility.

While the modern forms of e-commerce thrive, traditional forms remain vibrant within the industry, proving to be more resilient throughout economic recessions. Leaders are acknowledging the industry’s extensive adaptability by focusing on social media, on-demand services, and digital platforms. The efficient implementation of those platforms relies heavily on big data for profitable results, but e-commerce firms willing to introduce big data analytics can expect 5-6% higher productivity than their competitors.

As the industry continues to drive forward, many companies still do not provide e-commerce to their customers. In fact, 80% of manufacturers and distributors continue to manage orders by hand.2 The lack of transition could be a result of uncertainty, as 77% of B2B purchasers say purchasing has become overly complicated.3 But the open market leaves a substantial opportunity for e-commerce firms, along with manufacturers and distributors willing to make the transition.

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Top Challenges Facing E‑commerce

  • Lack of e-commerce solutions means that many customers are not reached and therefore struggle to understand how products could help them reach their life goals, limiting global purchase rates
  • Many companies do not utilize the full power of e-commerce to reach new clients across a variety of marketing channels and expand the reach of their sales activitiy
  • E-commerce digital transformation is often regarded as too expensive to implement, thus firms overlook digital execution opportunities to affordably rollout e-commerce solutions that are scalable and efficient
  • Failure to implement new market measures, or provide e-commerce at all, causes difficulties throughout the recruiting process
  • Firms struggle to utilize data efficiently, preventing societal understanding and market development within an increasingly intelligent industry

Finding Opportunity in Restructured E-commerce

Multiple Channels

Multi-channel opportunities by connecting ecommerce, retail stores, drive sales, and loyalty


Beyond ecommerce offering in terms of innovation through, e.g., IoT equipped hardware and additional value add services for users (e.g., for tennis)


Focus on digital “mobile” first to attract younger target groups (e.g., shoppable app concepts)

Community Building

Strong community approach and community building objective to dominate the user’s ecosystem and provide value-added services

Customer Centricity

Implementation of customer centricity along the whole lifecycle of a customer and increase penetration and customer lifetime value

Focus On Building Trust

Increase customer confidence and loyalty through website and digital channel optimization that eases logistical structures

Harness Effortless Purchase

Harness customer value and impact by orienting structure around the positive impact of an effortless purchase

Our Expertise

We help e-commerce leaders meet competitive worldwide demands. Our industry knowledge and research on both consumer and online data help establish our clientele at the forefront of industry expectations. We want to help our clientele establish themselves through ground-breaking procedures across all e-commerce touchpoints.

Our international team has assisted >1500 realized projects in digital strategy, digital operational excellence, data science, and transaction advisory services. With a team that speaks over 20 languages, and a 50% female-male ratio, we ensure both effective communication and representation throughout the advisory process.

Omni channel and communications concept

Our E-commerce Experts

E-Commerce Clients

How We Help Our Clients

Simon Ourian

The MDO Case

Case Study FMCG E-Commerce FMCG Digital Execution E-commerce

To increase their digital value in the U.S., European and Middle Eastern Markets, MDO, teamed up with OMMAX to develop and execute an omni-channel strategy. OMMAX has supported MDO with a go-to-market strategy, an e-commerce relaunch, lead generation and CRM, with the overriding goal of establishing the company internationally.

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  • +343% monthly B2C revenue growth YoY
  • +569% e-commerce conversion rate uplift in the core market within 12 months
  • +45% paid advertising click-through-rate increase within 12 months

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Water in hands

The CWS Case

Case Study E-Commerce Growth Strategy Digital Experience Platform Digital Marketing E-commerce Advanced Data Analytics Customer Portals Digital Execution

Future winners think about marketing/sales optimization and growth in new ways, actively pursuing multiple digital transformation dimensions. Here is how, by integrating its business and technology strategy with the right partner, CWS built future growth for more than 10,000 employees and a 2019 revenue above €1,180 million!

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  • >4.5 billion € total revenue
  • >10,000 employees
  • >1.180 million € revenue in 2019

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The Waterlogic / Culligan Case

Case Study E-Commerce Lead Generation Sales Funnel Optimization Digital Go-to-Market Digital Execution E-commerce Business Services

Since its founding in 1992 in the UK, Waterlogic has been a leading innovator, manufacturer and global distributor of point-of-use (POU) water purification systems to business enterprises including offices, factories, hospitals, hotels, schools and restaurants in over 50 countries around the world.

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  • OMMAX supported the Waterlogic’s global digital transformation roll out to 16 markets between 2015 and 2019 
  • The setup and execution of the digital lead generation strategy resulted in 100k valuable leads generated throughout digital channels since 2016
  • Digital initiatives resulted in 10x ROI for Waterlogic and 75 million € customer lifetime value

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Industry Insights


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Sales Excellence 2.0
Lead GenerationDigital MarketingB2BB2C

The Corona pandemic has shown that a strong online presence is very important for sales departments nowadays. But how can they succeed in the digital age?

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