Customer Portals

State-of-the-art customer portals are powerful tools to boost customer-centric strategies amidst rising customer expectations

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Stay Connected With Your Customers

Customer expectations are growing tremendously and force companies to rethink their approach to successful customer service. Customer service is key to keep your customers happy and loyal to your brand. At the same time, digital channels and touchpoints play an ever-increasing role in customer journeys which is now even leveraged by the COVID-19 impact. As a result, leading companies not only in a B2C, but also in a B2B environment now turn to customer-centricity and digital experience as the core of their strategy.

But how to successfully implement customer-centric strategies?

An increasing number of businesses recognizes reliable and dedicated customer portals as a suitable tool to face these challenges and become more customer centric. Consequently, many companies put self-service portals on their digital agenda for the next 1-2 years.

To achieve a successful implementation of a state-of-the-art customer portal, we support your business as proven digital experts who have effectively realized portal solutions for a variety of clients in different industries.

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Companies Are Facing Major Obstacles When Integrating a Customer Portal With Existing Processes and Applications

  • Pull together the right customer data
  • Optimize role and permission management process
  • Integrate third-party business applications
  • Adapt portal solution to the customer journey of your clients
  • Engage customers to use the portal instead of calling your service teams

Self-Service Portals Will Provide Your Company With a Long-Term Advantage:

  • Reduce customer service costs
    Support your customers to help themselves to relieve customer service from standardized inquiries and commonly asked questions. Customers can for instance download necessary information and data such as invoices.
  • User Experience
    Improve user experience of your customers through coherent services and an adapted individual design. Users can adjust their portal according to their needs and customize their portal view accordingly.
  • Greater agent productivity
    Your agents can use the time that has been saved through the portal to provide an even better customer care to incoming requests and questions. Therefore, you can increase productivity and quality of your existing customer service.
  • 24/7 access to information
    Enable a reliable twenty-four-seven access to relevant information for your customers. Provide a state-of-the-art customer service at any time for relevant user groups to secure 100% customer satisfaction.
  • Access customized for every device
    Provide your customers with a self-service portal that is suitable for every device and accessible via mobile or web with a great corresponding user interface.
  • Boost customer recommendations
    A successful portal does not only help you to make your customers happy. It also leads to better customer feedback or reviews and ultimately strengthens your brand reputation.

How We Help Our Clients

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The CWS Case

Case Study E-Commerce Growth Strategy Digital Experience Platform Digital Marketing Retail & E-commerce Advanced Data Analytics Customer Portals Digital Execution

Future winners think about marketing/sales optimization and growth in new ways, actively pursuing multiple digital transformation dimensions. Here is how, by integrating its business and technology strategy with the right partner, CWS built future growth for more than 10,000 employees and a 2019 revenue above €1,180 million!

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  • >4.5 billion € total revenue
  • >10,000 employees
  • >1.180 million € revenue in 2019

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