The state of digitalization in healthcare
The healthcare industry is expected to reach $6 trillion by 2027, but the projected growth comes with an assortment of challenges for key industry contributors.1 While life expectancy continues to increase, industry players are struggling to meet contemporary demands.
Past models of infrastructure skew both new and skilled talent away from the market. The younger and more digitally inclined generation expects less hierarchy and more innovative systems, while the older generation struggles with digital engagement.
As a result, business leaders are looking to challenge the status quo and establish efficient measures within the healthcare industry to create profit, enhance communication, and generate extraordinary experiences.
- Old systems and infrastructure limit digital reach and societal relevance, creating unnecessary spending and further complicating an already complex transition into digital healthcare
- Lack of digital engagement from the older population continues to be ignored by critical players within the healthcare industry. Consequently, the older population's disengagement continues to extend an already massive gap
- Improper use of consistently growing medical data limits the industry's ability to analyze its clientele. The use of unreliable and poor-quality data cannot accurately meet the needs of industry challenges
- Industry leaders are struggling not only to find innovative talent but also to retain the talent once acquired. The younger labor force is looking to work for healthcare companies who forge fresh ideas and encourage company-wide communication across digital platforms
Reduce costs, improve communication and experience through big data analysis/analytical dashboards
Improve patient journey
Improve patient journey by offering mobile app services that help users to manage their health actively along the journey and during an incident, connecting service providers and doctors in one ecosystem
Rethink your recruiting process
Rethink your recruiting process by implementing digital services and benefits for employees
Peer and industry benchmarking
Peer and industry benchmarking to assess digital readiness and optimize transformation, ensuring a competitive entrance into the digital healthcare market
the implementation of big data
Use the implementation of big data to analyze customer data and medical treatment
reach patients more effectively
Focus on the areas with high potential and take necessary measures to reach patients more effectively
Efficiently maximize care delivery with a structured digital strategy
Drive growth by addressing the long-term value potential of digitization
Greater Engagement from the Older Population
Target specific platforms to offer accessible professional support and appropriate design to attract the older population
We assist global healthcare leaders in discovering and implementing market opportunities. By identifying, analyzing, and evaluating digital targets and their potential, as well as performance improvement opportunities, we aim to amplify the digital value of our healthcare clientele. We combine our inimitable capabilities in digital strategy, operations, technology, and digital marketing and leveraging our cross-functional team to offer sustainable solutions.
Our international team has assisted >700 realized projects in digital strategy, digital operational excellence, data science, and transaction advisory services. With a team that speaks over 20 languages, and a 50% female-male ratio, we ensure both effective communication and representation throughout the advisory process.
"OMMAX’s strategy expertise and extremely dedicated team made a strong impression on us during the collaboration. Thanks to their holistic approach, they have supported us enormously in developing a holistic digitalization strategy. To me, OMMAX is the best consultancy I have ever met: because they are willing to go the extra mile for their clients with the highest quality standards - from positioning and strategy to excellent full-service implementation always state of the art in the fast digital evolution!"
Connecting with patients is more important than ever for keeping pace with competitors in the healthcare sector. That's why a strong patient journey is needed.Read more
There is a lot of potential for digitalization for the majority of the companies in the healthcare industry, which has not yet been tapped into.Read more
OMMAX developed a holistic digital strategy in conjunction with the MEDIFOX DAN team, setting up the entire digital marketing ecosystem and measured digital KPIs along the different marketing channels.Read more
Working together with MEDIAN, OMMAX developed a scalable and sophisticated digital strategy to support the successful growth of the rehabilitation clinic chain.Read more
The Munich-based digital consultancy OMMAX - Digital Solutions supports the Germany-wide outpatient health group aiutanda in the planning and implementation of a sustainable go-to-market strategy in marketing and HR.Read more