The rise of a modern software industry
The software industry is undergoing a significant transformation, fueled by digitalization and AI integration. These advancements not only enhance existing processes, but also present new opportunities for innovation across various domains. As technology evolves, AI offers both established companies and emerging players powerful tools to drive growth and maintain a competitive edge in the rapidly changing software landscape.
In this dynamic environment, the push for more efficient service and outcome delivery is compelling industry leaders to rethink traditional methods of software distribution, such as off-the-shelf products and bundled packages. These conventional approaches are increasingly being challenged by the agility and intelligence of subscription-based business models, which align better with the demand for continuous updates and personalized user experiences.
In addition to the software industry requiring companies to be agile and forward-thinking to keep up with continuous changes in technology and market demands, companies must also reconsider talent acquisition and development strategies to stay competitive. With new talent emerging constantly, the competition to attract and retain skilled professionals is intensifying. Major players like Google, Amazon, Facebook, and Microsoft leverage their innovative platforms and forward-thinking structures to maintain an edge in this race. Despite a tech sector turnover rate of 13.2% in 2018, nearly half of those leaving their current employers still plan to stay within the industry, drawn by the promise of competitive salaries and dynamic career opportunities.

Top Challenges for Current Software Leaders
- Software companies are struggling to improve team coordination and communication, an increasingly important factor for both customers and employees
- The evolving consumer base is expecting software firms to deliver better outcomes and rapidly meet modern expectations
- The introduction of subscription software and advanced platforms creates a gap within the industry, giving larger tech companies a market advantage
- New talent stays within the industry, but companies unable to provide a competitive salary and modern infrastructure suffer from low retention rates
Top digitalization and AI use case opportunities in the software industry
Intelligent Automation
AI has the potential to automate repetitive tasks across various business processes, allowing for smarter, self-learning automation that can handle exceptions and make decisions. Additionally, integrating AI to enhance DevOps can lead to faster and more reliable software delivery
Enhanced Software Development
Tools like GitHub, Copilot, and Tabnine are using AI to assist developers by auto-suggesting code, finding bugs, and optimizing algorithms, significantly speeding up the coding process. Additionally, AI-driven testing tools can automatically generate and execute test cases, significantly aiding in risk mitigation and bug detection
Personalization and Customer Experience
In addition to tailoring software experiences to individual users by analyzing their behavior and preferences, chatbots and virtual assistants can provide real-time support and personalized interactions, improving user experience, engagement, and satisfaction
Data-Driven Insights
One of the key benefits of leveraging AI for the software industry is the ability to analyze large datasets, predict insights, and provide actionable insights; which ultimately elevates business intelligence capabilities
Cybersecurity
The use cases of AI in cybersecurity lie not only in threat detection and predictive protection, but also in automated security operations such as incident response, threat hunting, and vulnerability management, reducing the time needed to counteract threats
Software as a Service (SaaS) Innovation
AI is being integrated into SaaS platforms to offer advanced analytics and automated decision-making processes, while also enabling these platforms to dynamically adapt based on user needs, usage patterns, and operational requirements for more scalable and flexible solutions
Natural Language Processing (NLP)
NLP has diverse benefits for companies, from enabling the automation of information extraction from unstructured data sources, to creating more natural and intuitive interactions with users when leveraging conversational AI
Current and future trends in the fast-paced software industry
Cloud Computing and SaaS Dominance
The software market is increasingly moving towards cloud-based solutions (including multi-cloud and hybrid cloud strategies), with SaaS becoming the dominant delivery model. This shift enables greater flexibility, scalability, and cost-effectiveness for businesses
AI and Machine Learning Integration
AI and machine learning are no longer add-ons, but are becoming integral to software products. Companies are embedding AI into their core functionalities to offer smarter and more efficient software, as well as allowing for low- or no-code platforms, democratizing software development
Demand for Cybersecurity Solutions
As cyber threats increase in complexity, there is a corresponding rise in demand for sophisticated cybersecurity software. AI is playing a crucial role in this area, with AI-driven security tools becoming more prevalent not only in the cybersecurity side but also in data protection and compliance
Evolution of DevOps and Agile Methodologies
The adoption of Continuous Integration and Continuous Deployment (CI/CD) pipelines is becoming more widespread, with AI enhancing these processes and providing project management support through the integration of AI-enhanced Agile methodology integrations
Edge Computing and IoT
As IoT devices proliferate, there is growing demand for software that can process data at the edge, with AI models being deployed directly on devices. This allows for the reduction of latency and bandwidth usage, as well as enabling real-time decision-making
Our expertise
We help global software leaders adapt to the rising demand for digital modernization. Our thorough industry knowledge and research capabilities provide software companies with data-based solutions. By implementing state-of-the-art digital measures, we aim to give our software clientele the necessary foresight to become industry pioneers.
Our international team has assisted >2,000 realized projects in digital strategy, digital operational excellence, data science, and transaction advisory services. With a team that speaks over 20 languages, and a 50% female-male ratio, we ensure both effective communication and representation throughout the advisory process.

OMMAX did a great job in orchestrating their different expert teams in complex growth initiatives for companies like TRANSPOREON, MEDIFOX, AUVESY-MDT, or JTL. I have been continuously impressed with the speed of implementation paired with the high-quality results achieved. I am looking forward to working on further projects with OMMAX.
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How we help our clients
Link11: Due diligence and post-merger integration plan
Link11 was founded in 2005 and has grown to become a leading global provider of cloud-based IT security services with a focus on protecting IT infrastructure and web applications from DDoS and other cyber threats. Through the acquisition of Reblaze Technologies, Link11 enhanced its expertise in the WAAP (Web Application and API Protection) space, providing customers with more comprehensive protection against sophisticated threats.
- Assessment of technical architecture, software development lifecycle, team set-up, cyber security, and IT costs
- Feasibility assessment of the technical migration of Reblaze software applications onto Link11 private cloud
- Cost reduction analysis through replacement of expensive cloud services and rationalization of tech resources
- Action roadmap for the first 100 days post-acquisition
GMC-Instruments: From hardware giants to software innovators
GMC-Instruments, majority-owned by KLAR Partners, is a leading supplier of test and measurement equipment, with an especially strong footprint in the German and UK markets. Discover how we supported GMC-Instruments in developing a future-ready strategy for customer-facing software products.
- Vision & mission for customer-facing software developed
- Strategic playing field (Where to play) and winning initiatives defined (How to win)
- Supporting target operating model developed to achieve strategic objectives
- Consolidated group-wide product roadmap for customer-facing software
- Business plan for software products
LucaNet: Unlocking marketing and sales efficiency
LucaNet, the market leader in Corporate Performance Management tools, offers certified software for the preparation of financial statements, financial planning, reporting, and data management. With experience from over 20 years of software development, LucaNet’s Corporate Performance Management software is designed to match the requirements of finance teams and to simplify finance operations and day-to-day business across industries and companies of all sizes. In total, more than 5,000 enterprises in over 50 countries rely on LucaNet. OMMAX supported LucaNet with digital strategy by implementing HubSpot Marketing Hub Enterprise, including a connection to Salesforce Sales Cloud. The transformation of the existing multi-account setup into a single HubSpot business unit enabled all country teams to work together in one single environment, resulting in less complexity and increased marketing and sales efficiency.
- Increase in the efficiency of marketing and sales processes due to more elaborate automation based on a three-digit number of workflows
- 360 smart segments delivering whitepapers, brochures, and other content in a scalable manner
- End-to-end tracking of marketing activities from conversion to sales
- Elaborate lead scoring logic based on more than 50 rules to help prioritize leads for the sales teams
- Six-digit number of contacts transferred from seven Act-on instances to one HubSpot instance