Digital Strategy

With an inventive approach tailored to your specific goals and conditions, we support companies in their growth and expansion trajectories with a well-defined digital strategy

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Driving Growth and Efficiency Gains in the Digital and AI Era

In the rapidly evolving digital landscape, a robust strategy is the cornerstone of sustainable growth. At OMMAX, we specialize in crafting and implementing digital strategies that empower businesses to navigate and thrive in this dynamic and disruptive environment.

Every business is unique, with its own set of challenges and opportunities. That’s why our approach to digital strategy begins with a deep understanding of your business, industry, and goals. We collaborate closely with the board and C level to identify key objectives, target audiences, and competitive differentiation. This foundational insight enables us to design a strategy that aligns perfectly with your business vision and plan your next 3-5 years roadmap including investment decision.

In an era of constant digital, tech and AI disruption, staying ahead requires more than just a one-time strategy. We help future-proof your business by incorporating innovation and scalability into our strategies, ensuring your digital presence evolves alongside technological advancements and market changes. It is not only about growth, it is also about efficiency. 

AI (Artificial Intelligence) concept

What is your goal?

Digital Strategy

1

Advanced Data Analytics

To holistically address business challenges, we provide business intelligence services along your entire data value chain, such as data tracking, engineering, analytics and science.

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2

Digital Academy

Our team of experts will help you to identify objectives and collect key takeaways throughout your academy experience. The goal is to enable high-quality communication through all stages of the digital change process. As a result, we help you realize the hidden potentials of digital strategy. 

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3

Digital Advisory Boards

Introducing a digital advisory board is an effective approach to ensure that digital projects receive adequate business consideration.

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4

Digital Go-to-Market

We can identify your audience, use cases, and buyer personas by gaining a deeper understanding of your offline and online market dynamics, key drivers, and competition.

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5

Digital Readiness Assessment

We base the assessment of your digital performance and potential on individually defined dimensions — a mixture of data-driven analyses and in-depth interviews — throughout your organization. 

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6

Employer Branding & Recruiting Strategies

To help you meet the expectations of contemporary applicants, our team restructures your recruiting process around digital services and employee benefits.

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7

Enterprise Architecture

Our team analyzes all four levels of your IT landscape, creating a holistic view of the current architecture and forming a solid basis for further developments.

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8

Growth Strategy

We conduct in-depth market research and readiness assessments that explain the status quo of your company. 

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9

Innovation

We combine human needs, market trends and technology as a foundation for a sustainable innovation and digital success. Our strategic approach is not only on paper, we develop it in an agile way and fully test it prior to roll out. 

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10

Retention Strategy

We identify and quantify your company’s brand value to explore possibilities for higher customer loyalty.

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11

Tech Strategy

Our tech strategy services focus on aligning technology with your business strategy, setting the stage for long-term success in an ever-evolving market.

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12

Vendor Selection

Which vendors should you consider for long-term business partnerships? Various IT and software solutions exist for certain topics, each with its strengths and weaknesses. We help you find the right one for your business.

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What We Do

A well-defined digital strategy is fundamental for any firm’s digital implementation. We offer an inventive approach that tailors to specific goals and conditions. Our international team of experts conducts thorough market and competitor research, using their global knowledge to define digitalization goals, specify target groups, and unique selling points.

  • Track feedback gained from your digital activity and use it to cultivate an effective strategy 
  • Incorporate diverse metrics to measure your strategy’s performance
  • Surpass your goals and spur inspiration with constant feedback loops
  • Receive a consolidated personal report made to identify resourceful optimization measures

We aim to scale our business in a way to not only fulfill but exceed our customers’ expectations. Working with OMMAX, we are more than confident to sustainably scale our digital multi-channel strategy.

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Jens Ciliax Managing Director, GHD

Our Experts

Digital Strategy Clients

Industry Insights

Articles

The sunset of the SAP Marketing Cloud in 2026: Alternatives and tips for a successful migration
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As part of its strategic planning, SAP will not continue the development of the SAP Marketing Cloud beyond 2026. With the end of support of the SAP Marketing Cloud in December 2026, many companies are facing the challenge of switching to an…

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Decoding Data & AI: How Recommendation Engines Work
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In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 7 of this series delves into recommendation engines: how do they work and what does this mean…

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Decoding Data & AI: Cookies & User Tracking
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In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 6 of this series delves into cookies: what are they, why are they essential for advanced data…

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Unleashing the Power of AI in CRM and Marketing Automation
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In the dynamic landscape of sales, marketing, and service, staying ahead of the competition mandates harnessing the latest technological innovations. Artificial Intelligence (AI) is revolutionizing Customer Relationship Management (CRM) and marketing…

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Decoding Data & AI: A deep dive into central data warehouses
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In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 5 of this series delves into central data warehouses: what are they, why are they essential…

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Your Path to Cyber Resilience
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No company wants to be on the news for the wrong reasons – which means that information security is no longer a luxury; it is a necessity. With the escalating frequency of cyber threats causing downtime and significant financial losses due to…

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Decoding Data & AI: What is open source and what are its advantages?
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In our Decoding Data & AI series, we provide you with key insights for successful data & AI projects in a clear and easily understandable format, empowering your business to thrive by facilitating integration into your corporate strategy. Part four…

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Decoding Data & AI: Why is everyone talking about MMMs (Marketing/Media Mix Models)?
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OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects implementing process automation with AI, data warehouse setup, or optimized resource allocation for…

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FAQ about Digital Due Diligence
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In today’s technology-driven world, digital maturity is pivotal to business success. For many companies, brand building, marketing and transactions take place partly or primarily online. However, traditional due diligence assessments often lack…

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The Power of Digital Due Diligence: Assessing Digital Growth Potentials
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Digital markets are based on other mechanisms than classic markets. Due diligence analyzes a business's present position and future potential. This research aimed to develop a conceptual framework of relevant dimensions that encompass digital due…

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The perfect Sales Pipeline: A Six-Step Approach
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In the dynamic landscape of today's tech-driven business environment, the efficacy of sales processes can either become lucrative cash-generating machines or pose a detrimental impact on the overall performance of a company. In this context, the…

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5 lessons learned from over 2000 digital transformation projects
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In the fast-paced realm of digital consultancy, where change is constant and innovation is key, the journey of digital transformation is often filled with challenges and complexities. Over the course of numerous projects spanning various industries,…

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Decoding Data & AI: How do Large Language Models actually understand our language?
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In our Decoding Data & AI series, we provide you with key insights for successful data & AI projects in a clear and easily understandable format, empowering your business to thrive by facilitating integration into your corporate strategy. As part two…

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The digitalized soccer fan: understanding the fan journey
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Soccer not only takes place in the stadium, but has also long since become a digital market. In fact, the global sports technology market is expected to reach a size of 55.1 billion US dollars by 2030. It is therefore high time for soccer clubs and…

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Decoding Data & AI: Machine Learning, Deep Learning, Artificial Intelligence
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OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects implementing process automation with AI, data warehouse setup, or optimized resource allocation for…

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Digital as an Enabler for Family Business Growth: An Interview with Anna Breun
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In today's rapidly evolving business landscape, the integration of digital strategies has become a key factor in driving growth and sustainability. Anna Breun, a dynamic leader and advocate for digital transformation, has shared her insights and…

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ghd: Why influencers alone are not enough
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Influencers like Pamela Reif, Lisa and Lena, and Leni Klum contribute to the popularity of premium hairstyling product brand ghd. But to grow stronger, ghd relied on a mix of digital tools - from Customer Journey to SEO. Read the full article on W&V…

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Enhancing Staffing Efficiency: The Role of AI in Education
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OMMAX digital strategy partner Isabella Calderon Hoyos explains how AI is transforming staffing in education, bringing simplicity, speed and efficiency to a sector in need.

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How to Ensure Effective Cyber Security at Your Organization
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In our ever-increasing connected lives, cyber security is becoming increasingly important to organizations, due to the risks of cyber threats and data breaches. Therefore, it is important that businesses have robust cyber programs in place, but…

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News

OMMAX advised 3i Group on the sale of nexeye
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OMMAX assisted 3i Group plc. the a sale of nexeye to KKR. Headquartered in Gorinchem, the Netherlands, nexeye is a leading European omnichannel optical retailer, operating under the Hans Anders, eyes + more and Direkt Optik brands. Nexeye has…

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Could generative AI solve fashion’s excess stock problems?
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Emerging technology has the potential to transform the fashion supply chain by enabling real-time tracking of demand and inventory. The rewards could be huge — but there are still big barriers to overcome. Amid fluctuating global demand and…

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Digital Due Diligence: Assessment of Digital Growth Potentials
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Digital markets are based on different mechanisms than classic markets, requiring more than a traditional commercial due diligence for mergers and acquisitions (M&A). On an article for the Marketing Review St. Gallen, OMMAX Partners and Co-founders…

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OMMAX supported Unigestion on the acquisition of TecVia Group
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OMMAX supported Unigestion SA in acquiring Springer Fachmedien München and the entire business for mobility education and training from Springer Nature, resulting in the formation of TecVia Group. TecVia is a leading provider of education and…

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OMMAX joins forces with VWO
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In today's dynamic and customer-centric business environment, outstanding digital experiences play a vital role in companies' performance. By employing data-driven testing and decision making, companies can understand how they impact user behavior…

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OMMAX advised Rigeto on the acquisition of Prevention Center
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OMMAX advised Rigeto Unternehmerkapital GmbH on the acquisition of prevention-center, a leading provider of aesthetic procedures in the German-speaking part of Switzerland. Over the last years, prevention-center has continuously reinforced its…

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AI, verification, and impacts on commercial due diligence
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Ever since the launch of ChatGPT in late 2022, AI has grabbed the attention of people and businesses around the world. This technology was previously understood as highly promising but a topic for the future. Today, it has loudly announced itself,…

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Integrating ESG into the deal lifecycle
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As the regulatory landscape continues to evolve, integrating Environmental, Social, and Governance (ESG) considerations for new investment deals has become an increasingly imperative consideration for private equity firms. The term ESG has become a…

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OMMAX Advised Alpina Partners on Their Investment Into FINAplus
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We advised Alpina Partners GmbH (“Alpina Partners”) on their investment into FINAplus GmbH (“FINAplus”), a wealth management software platform comprising PS plus Portfolio Software + Consulting GmbH (“PSplus”) and FinaSoft Gmbh (“FinaSoft”). The…

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How Luxury Brands can Embrace Digital Opportunities in the Omnichannel Era
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The e-commerce market has been growing steadily for a decade now. In the wake of the pandemic, when the e-commerce market grew around fivefold in the UK, digital retail has cemented itself as just as important as traditional retail – if not more –…

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Enterprise Architecture for Sustainable Scaling and Transformation
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In today’s fast-paced business and investment world, scalability, adaptability, and transformation are critical factors for success. To achieve these capabilities, a solid enterprise architecture is essential. Tobias Möglich, Director Enterprise…

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Digital expertise urgently sought
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Many medium-sized companies are facing the challenge of having to transform themselves digitally. But according to an OMMAX study, many supervisory boards lack the necessary know-how to critically accompany and control this process. Stefan Sambol,…

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Three Priorities for E-commerce Businesses to Survive the Consumer Squeeze
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The aggressive jump in inflation rates keenly felt here in the UK through the cost of living crisis, has unsurprisingly, delivered an enormous impact on the e-commerce industry. Spending has dropped and consumer confidence is at record-low levels…

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Why diversity and inclusion matter for technology
Digital Strategy

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