With an inventive approach tailored to your specific goals and conditions, we support companies in their growth and expansion trajectories with a well-defined digital strategy
A well-defined digital strategy is fundamental for any firm’s digital implementation. We offer an inventive approach that tailors to specific goals and conditions. Our international team of experts conducts thorough market and competitor research, using their global knowledge to define digitalization goals, specify target groups, and unique selling points.
We support companies to grow in their core markets and expand internationally. For this OMMAX supports them in identifying their strengths and weaknesses based on market dynamics and competitive landscapes.
Our aim is to support the client with digital strategy services in establishing a sustainable strategy to grow and achieve business goals. One significant aspect of this is digital transformation. Through increasing relevant KPIs, such as better media and marketing strategies, customer retention and automation processes or elaborate data dashboards, our clients are able to further transform and grow their business.
What is your goal?
Digital Strategy
1
Advanced Data Analytics
To holistically address business challenges, we provide business intelligence services along your entire data value chain, such as data tracking, engineering, analytics and science.
Our team of experts will help you to identify objectives and collect key takeaways throughout your academy experience. The goal is to enable high-quality communication through all stages of the digital change process. As a result, we help you realize the hidden potentials of digital strategy.
We can identify your audience, use cases, and buyer personas by gaining a deeper understanding of your offline and online market dynamics, key drivers, and competition.
We base the assessment of your digital performance and potential on individually defined dimensions — a mixture of data-driven analyses and in-depth interviews — throughout your organization.
To help you meet the expectations of contemporary applicants, our team restructures your recruiting process around digital services and employee benefits.
Our OMMAX enterprise architecture team analyses all four layers of the client's IT landscape. The result is a holistic view of the as-is architecture that builds a solid basis for further developments.
We combine human needs, market trends and technology as a foundation for a sustainable innovation and digital success. Our strategic approach is not only on paper, we develop it in an agile way and fully test it prior to roll out.
Which vendors should you consider for long-term business partnerships? Various IT and software solutions exist for certain topics, each with its strengths and weaknesses. We help you find the right one for your business.
In 100 days, we develop a data strategy and implementation roadmap tailored to your business model and level of digital maturity that will enable you to activate your data and make it a value-creating asset, delivering immediate uplift on your revenues and/or improvement of your profitability.
A well-defined digital strategy is fundamental for any firm’s digital implementation. We offer an inventive approach that tailors to specific goals and conditions. Our international team of experts conducts thorough market and competitor research, using their global knowledge to define digitalization goals, specify target groups, and unique selling points.
Track feedback gained from your digital activity and use it to cultivate an effective strategy
Incorporate diverse metrics to measure your strategy’s performance
Surpass your goals and spur inspiration with constant feedback loops
Receive a consolidated personal report made to identify resourceful optimization measures
We aim to scale our business in a way to not only fulfill but exceed our customers’ expectations. Working with OMMAX, we are more than confident to sustainably scale our digital multi-channel strategy.
Jens CiliaxManaging Director, GHD
Our Experts
Dr. Stefan Sambol
Partner / Co-Founder
Dr. Anja Konhäuser
Partner / Co-Founder
Christiane Jauch
Partner / Co-Founder
Digital Strategy Clients
Industry Insights
Articles
5 lessons learned from over 2000 digital transformation projects
In the fast-paced realm of digital consultancy, where change is constant and innovation is key, the journey of digital transformation is often filled with challenges and complexities. Over the course of numerous projects spanning various industries,…
The digitalized soccer fan: understanding the fan journey
Soccer not only takes place in the stadium, but has also long since become a digital market. In fact, the global sports technology market is expected to reach a size of 55.1 billion US dollars by 2030. It is therefore high time for soccer clubs and…
Decoding Data & AI: Machine Learning, Deep Learning, Artificial Intelligence
OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects implementing process automation with AI, data warehouse setup, or optimized resource allocation for…
Programmatic advertising and GenAI: what brands need to know
In an article for the New Digital Age, OMMAX Partner & Head of UK Sinan Erhan shares key insights on how programmatic advertising enables marketers to amplify marketing operations end to end. Enabling marketers to create highly targeted and…
E-commerce is a very dynamic field that is developing at a rapid pace. The emergence of AI has given the e-commerce sector another major boost. Where will the journey take us in the coming months?
World Economic Forum 2024 in Davos: 5 Key Takeaways
Last week, our Partner and Co-Founder Dr. Stefan Sambol attended the annual World Economic Forum in Davos, Switzerland. The event’s 54th edition saw 3,000 people from 120 countries converge against the backdrop of an uncertain and volatile global…
Digital as an Enabler for Family Business Growth: An Interview with Anna Breun
In today's rapidly evolving business landscape, the integration of digital strategies has become a key factor in driving growth and sustainability. Anna Breun, a dynamic leader and advocate for digital transformation, has shared her insights and…
Omnichannel aims to provide a seamless customer experience across all channels, blending physical and digital worlds. While technology has advanced this concept significantly, it appears that only a fraction of businesses are truly harnessing its…
Inventory Management: How Generative AI Can Increase Efficiency
In an article for eCommerce Magazin, Dr. Hardy Kremer explains how Artificial intelligence is now being used in many industries to increase efficiency and productivity. From inventory management to understanding customer needs, AI models are…
Insurtechs: Leveraging digitalization to boost customer satisfaction
In a joint publication in DAS INVESTMENT, OMMAX Partners Dr. Stefan Sambol and Tatiana Griebel outline how digitalization can accelerate services and customer satisfaction for Insurtechs. As the insurance landscape continues to grow, it's crucial for…
Silicon In Focus Podcast with Dr. Stefan Sambol: The Omnichannel Evolves
Omnichannel retail has evolved significantly over the past few years, with technology being the main driver. OMMAX Partner & Co-Founder Dr. Stefan Sambol joined the Silicon UK "In Focus" podcast to discuss digital commerce, omnichannel strategies,…
Influencers like Pamela Reif, Lisa and Lena, and Leni Klum contribute to the popularity of premium hairstyling product brand ghd. But to grow stronger, ghd relied on a mix of digital tools - from Customer Journey to SEO. Read the full article on W&V…
Enhancing Staffing Efficiency: The Role of AI in Education
OMMAX digital strategy partner Isabella Calderon Hoyos explains how AI is transforming staffing in education, bringing simplicity, speed and efficiency to a sector in need.
Digital transformation is a buzzword that has been echoing in the corridors of businesses worldwide. But what does it truly mean for Small and Medium-sized Enterprises (SMEs)? The journey of digital transformation is not just about integrating the…
Digital Transformation in Medium-Sized Companies: How to Make the Journey a Success
Dr. Stefan Sambol, Partner & Co-Founder at OMMAX, shares his insights on how medium-sized companies can lead a successful digital transformation journey, from an overarching vision to company structure and culture changes.
Strategies for Insurtechs: Unveiling Superior Digital Services
In the dynamic digital world, major insurance giants such as Lemonade, Next Insurance, and Zego are ramping up their offerings. Coupled with established insurers investing in novel digital solutions and industry powerhouses like Allianz building…
AI, Luxury & Ecommerce: Insights from Maria von Scheel-Plessen
As Artificial Intelligence (AI) technology advances, its potential to provide competitive advantages to businesses continues to expand. Among many other key benefits, AI holds the potential to enhance efficiency, reduce costs, personalize…
Unlocking the Potential of ESG in AI: Insights from Prof. Dr. Johann Kranz
Businesses and investors are increasingly recognizing the importance of integrating environmental, social, and governance (ESG) factors into their operations. As Artificial Intelligence (AI) continues to shape various industries, understanding the…
How to Ensure Effective Cyber Security at Your Organization
In our ever-increasing connected lives, cyber security is becoming increasingly important to organizations, due to the risks of cyber threats and data breaches. Therefore, it is important that businesses have robust cyber programs in place, but…
Luxury brands need to prioritize e-commerce as a key element of their business strategy. Unfortunately, many luxury brands are falling behind in digitalization strategies. By establishing brand standards and creating digital touchpoints across all…
Digitization must be a top priority. But most business leaders can't be up-to-date on tech trends all the time. This is where digital advisory boards come in.
5 Strategic Steps for Chief Operational Officers to Face a Potential Recession
Chief Operational Officers (COOs) of companies play a crucial role in times of economic slowdown. It is essential in their hands to increase efficiency and transparency as well as to exploit opportunities. Fortunately, digital measures come to the…
Multicloud and hybrid cloud are emerging cloud computing trends which describe the use of multiple cloud providers or a mixture of cloud providers and own infrastructure capabilities. These trends hint at a change in paradigm in the cloud business -…
OMMAX assisted 3i Group plc. the a sale of nexeye to KKR. Headquartered in Gorinchem, the Netherlands, nexeye is a leading European omnichannel optical retailer, operating under the Hans Anders, eyes + more and Direkt Optik brands. Nexeye has…
Programmatic advertising and GenAI: what brands need to know
In an article for the New Digital Age, OMMAX Partner & Head of UK Sinan Erhan shares key insights on how programmatic advertising enables marketers to amplify marketing operations end to end. Enabling marketers to create highly targeted and…
Inventory Management: How Generative AI Can Increase Efficiency
In an article for eCommerce Magazin, Dr. Hardy Kremer explains how Artificial intelligence is now being used in many industries to increase efficiency and productivity. From inventory management to understanding customer needs, AI models are…
Insurtechs: Leveraging digitalization to boost customer satisfaction
In a joint publication in DAS INVESTMENT, OMMAX Partners Dr. Stefan Sambol and Tatiana Griebel outline how digitalization can accelerate services and customer satisfaction for Insurtechs. As the insurance landscape continues to grow, it's crucial for…
Silicon In Focus Podcast with Dr. Stefan Sambol: The Omnichannel Evolves
Omnichannel retail has evolved significantly over the past few years, with technology being the main driver. OMMAX Partner & Co-Founder Dr. Stefan Sambol joined the Silicon UK "In Focus" podcast to discuss digital commerce, omnichannel strategies,…
Digitalization: transforming the face of insurance
With large insurers like Lemonade, Next Insurance, and Zego growing their products and services at a rapid pace to match the speed of digital growth worldwide, the areas in which insurtechs should be innovating to provide the best solutions are…
Could generative AI solve fashion’s excess stock problems?
Emerging technology has the potential to transform the fashion supply chain by enabling real-time tracking of demand and inventory. The rewards could be huge — but there are still big barriers to overcome. Amid fluctuating global demand and…
Digital Due Diligence: Assessment of Digital Growth Potentials
Digital markets are based on different mechanisms than classic markets, requiring more than a traditional commercial due diligence for mergers and acquisitions (M&A). On an article for the Marketing Review St. Gallen, OMMAX Partners and Co-founders…
OMMAX supported Unigestion on the acquisition of TecVia Group
OMMAX supported Unigestion SA in acquiring Springer Fachmedien München and the entire business for mobility education and training from Springer Nature, resulting in the formation of TecVia Group. TecVia is a leading provider of education and…
In today's dynamic and customer-centric business environment, outstanding digital experiences play a vital role in companies' performance. By employing data-driven testing and decision making, companies can understand how they impact user behavior…
OMMAX advised Rigeto on the acquisition of Prevention Center
OMMAX advised Rigeto Unternehmerkapital GmbH on the acquisition of prevention-center, a leading provider of aesthetic procedures in the German-speaking part of Switzerland. Over the last years, prevention-center has continuously reinforced its…
AI, verification, and impacts on commercial due diligence
Ever since the launch of ChatGPT in late 2022, AI has grabbed the attention of people and businesses around the world. This technology was previously understood as highly promising but a topic for the future. Today, it has loudly announced itself,…
As the regulatory landscape continues to evolve, integrating Environmental, Social, and Governance (ESG) considerations for new investment deals has become an increasingly imperative consideration for private equity firms. The term ESG has become a…
OMMAX Advised Alpina Partners on Their Investment Into FINAplus
We advised Alpina Partners GmbH (“Alpina Partners”) on their investment into FINAplus GmbH (“FINAplus”), a wealth management software platform comprising PS plus Portfolio Software + Consulting GmbH (“PSplus”) and FinaSoft Gmbh (“FinaSoft”). The…
How Luxury Brands can Embrace Digital Opportunities in the Omnichannel Era
The e-commerce market has been growing steadily for a decade now. In the wake of the pandemic, when the e-commerce market grew around fivefold in the UK, digital retail has cemented itself as just as important as traditional retail – if not more –…
Enterprise Architecture for Sustainable Scaling and Transformation
In today’s fast-paced business and investment world, scalability, adaptability, and transformation are critical factors for success. To achieve these capabilities, a solid enterprise architecture is essential. Tobias Möglich, Director Enterprise…
Many medium-sized companies are facing the challenge of having to transform themselves digitally. But according to an OMMAX study, many supervisory boards lack the necessary know-how to critically accompany and control this process. Stefan Sambol,…
Three Priorities for E-commerce Businesses to Survive the Consumer Squeeze
The aggressive jump in inflation rates keenly felt here in the UK through the cost of living crisis, has unsurprisingly, delivered an enormous impact on the e-commerce industry. Spending has dropped and consumer confidence is at record-low levels…
OMMAX Advised SCS on the Successful Acquisition of Snug
OMMAX supported ScS, one of the leading home furnishings retailer in the UK, on the acquisition of Snug, the UK-based furniture pioneer for the sofas-in-a-box category. In preparation for the acquisition, OMMAX supported ScS with a commercial and…
OMMAX Advised Ambienta on the Acquisition of Lässig
OMMAX advised Ambienta SGR SpA (“Ambienta”), one of Europe’s largest asset managers entirely focused on environmental sustainability, on the acquisition of Lässig GmbH (“Lässig”), a leading producer of functional, sustainable, and innovative products…
Software Specialist MEDIFOX DAN Sold to ResMed for US$1BN
OMMAX has supported the digital transformation and digital value creation of MEDIFOX DAN, a leading provider of software solutions and services to care and therapy providers, under the holding of Hg Capital, a leading software and services investor,…
