Helping you remain agile in a changing market
Your company’s responsiveness towards market trends and disruptions is critical. Traditional sales organization and go-to-market approaches are often outdated and require a digital perspective. Our team helps you to fill the pipeline with high quality leads through automated and interconnected digital campaigns.
We accomplish this by automating your value chain for improved lead generation. With the collection of user data and the creation of user profiles, our clients can run fast customer analysis and target specific groups more effectively. As a result, a business model can remain agile, not only towards market trends, but also digital disruptions. The resulting channel expertise ensures omnichannel strategy success.
Our team of global experts applies their combined knowledge to improve sales and sales efficiencies while providing both higher transparencies and optimized lead to sales processes. By better nurturing prospects and retaining existing clients, we create a high return on investment (ROI) on media spend and value for our clients. This approach proficiently meets current customer demands, at every touchpoint, and allows the flexibility necessary to provide consumers with the best content.
The collective outcome improves sales, provides higher transparency, and optimizes lead to sales processes.
With OMMAX Sales Funnel Optimization, you can:
- Discover high quality leads through automated and interconnected digital campaigns
- Increase sales rates and closing speed through efficient, standardized processes
- Create high ROI and retain existing customers with up and cross-selling
- Efficiently manage sales activities with best-in-class sales tools and technology
Challenges to tackle:
- CRM not set up in the correct way
- Lack of sales forecasting, sales efficiency
- Lack of transparency on sales data and KPIs
- Missing understanding of ideal sales funnel to get out of the existing lead amount
Opportunities to leverage:
- Forecasting
- Lead nurturing
- Improved conversion rates
- Digitalizing sales process
- Sales steering
- Discount structure and approaval structures
- Account-based marketing, data lead broker (enriching data)
How We Help Our Clients
Zentiva: Accelerating Digitalization in the Pharmaceuticals Industry
Zentiva is a Pan-European Platform developing, manufacturing, and providing high-quality and affordable medicines to more than 100 million people in Europe, with the mission of ensuring the supply of high-quality and affordable medicines to the people who depend on their products daily. In 2022, Zentiva acquired the heritage brand Finalgon from Sanofi to strengthen its OTC portfolio further in the category of "pain." To successfully develop and execute a digital go-to-market strategy, we partnered with Zentiva and fully digitalized marketing and sales activities.
88% uplift of organic visibility
10,000 conversions in the first months after the new OTC launch
+13% conversion rate to digital PoS such as online pharmacies or Amazon
Evidia: Building a digital frontrunner in Healthcare
Evidia is the leading radiation medicine group in Germany. Formed in 2021 from the merger of Meine Radiologie Holding and blikk Holding, the new company formed under the new owner EQT has been known as Evidia since June 2022. With over 2,000 employees and 90+ practices across Germany, Evidia offers the full range of radiological, nuclear medicine, and radiation therapy services in a wide range of specialties. Read the case study to find out how OMMAX supported Evidia in its vision to become a digital frontrunner in the healthcare sector.
+10,000 appointment booking clicks in the first month after go live
+30% in work applications YoY
+20 vendors assessed and three contracts signed
TISSO: Ensuring long-term success with a digitalization strategy
TISSO Naturprodukte specializes in the development and production of high-quality natural nutritional supplements. Founded in 1999, TISSO's range currently includes around 40 formulations, which are produced on-site in Germany and distributed internationally. OMMAX developed and implemented an omnichannel digitalization strategy for TISSO, including an evolved market positioning and branding strategy with a new company identity (CI), logo, packaging, and website; as well as providing continuous strategy, digital marketing, and web development support to ensure long-term success.
- +19% e-commerce conversion rate YoY with website relaunch
- +47% website engagement
- >10x return on Adspend for paid digital marketing
The Waterlogic / Culligan Case
Since its founding in 1992 in the UK, Waterlogic has been a leading innovator, manufacturer and global distributor of point-of-use (POU) water purification systems to business enterprises including offices, factories, hospitals, hotels, schools and restaurants in over 50 countries around the world.
27% sales uplift in digital lead generation (US, AU, and DE)
Up to 45,000 digital leads acquired per year
25-30% reduction in license and maintenance fees
>$130m total new-customer contract value generated through OMMAX digital initiatives 2016-2023
Industry Insights
The sunset of the SAP Marketing Cloud in 2026: Alternatives and tips for a successful migration
As part of its strategic planning, SAP will not continue the development of the SAP Marketing Cloud beyond 2026. With the end of support of the SAP Marketing Cloud in December 2026, many companies are facing the challenge of switching to an…
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The perfect Sales Pipeline: A Six-Step Approach
In the dynamic landscape of today's tech-driven business environment, the efficacy of sales processes can either become lucrative cash-generating machines or pose a detrimental impact on the overall performance of a company. In this context, the…
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Silicon In Focus Podcast with Dr. Stefan Sambol: The Omnichannel Evolves
Omnichannel retail has evolved significantly over the past few years, with technology being the main driver. OMMAX Partner & Co-Founder Dr. Stefan Sambol joined the Silicon UK "In Focus" podcast to discuss digital commerce, omnichannel strategies,…
Read moreSilicon In Focus Podcast with Dr. Stefan Sambol: The Omnichannel Evolves
Omnichannel retail has evolved significantly over the past few years, with technology being the main driver. OMMAX Partner & Co-Founder Dr. Stefan Sambol joined the Silicon UK "In Focus" podcast to discuss digital commerce, omnichannel strategies,…
Read more
OMMAX joins forces with VWO
In today's dynamic and customer-centric business environment, outstanding digital experiences play a vital role in companies' performance. By employing data-driven testing and decision making, companies can understand how they impact user behavior…
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