Sales Funnel Optimization

Improve top-line growth and sales activities' efficiency with a sales funnel optimization strategy tailored for your business

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Helping you remain agile in a changing market

Your company’s responsiveness towards market trends and disruptions is critical. Traditional sales organization and go-to-market approaches are often outdated and require a digital perspective. Our team helps you to fill the pipeline with high quality leads through automated and interconnected digital campaigns.

We accomplish this by automating your value chain for improved lead generation. With the collection of user data and the creation of user profiles, our clients can run fast customer analysis and target specific groups more effectively. As a result, a business model can remain agile, not only towards market trends, but also digital disruptions. The resulting channel expertise ensures omnichannel strategy success.

Our team of global experts applies their combined knowledge to improve sales and sales efficiencies while providing both higher transparencies and optimized lead to sales processes. By better nurturing prospects and retaining existing clients, we create a high return on investment (ROI) on media spend and value for our clients. This approach proficiently meets current customer demands, at every touchpoint, and allows the flexibility necessary to provide consumers with the best content.

The collective outcome improves sales, provides higher transparency, and optimizes lead to sales processes.

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With OMMAX Sales Funnel Optimization, you can:

  • Discover high quality leads through automated and interconnected digital campaigns
  • Increase sales rates and closing speed through efficient, standardized processes
  • Create high ROI and retain existing customers with up and cross-selling
  • Efficiently manage sales activities with best-in-class sales tools and technology   

Sales Funnel Optimization Clients

How We Help Our Clients

Zentiva: Accelerating Digitalization in the Pharmaceuticals Industry

Case Study Healthcare Digital Execution Digital Go-to-Market Digital Strategy Digitalization Healthcare Sales Funnel Optimization

Zentiva is a Pan-European Platform developing, manufacturing, and providing high-quality and affordable medicines to more than 100 million people in Europe, with the mission of ensuring the supply of high-quality and affordable medicines to the people who depend on their products daily. In 2022, Zentiva acquired the heritage brand Finalgon from Sanofi to strengthen its OTC portfolio further in the category of "pain." To successfully develop and execute a digital go-to-market strategy, we partnered with Zentiva and fully digitalized marketing and sales activities.

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  • 88% uplift of organic visibility

  • 10,000 conversions in the first months after the new OTC launch

  • +13% conversion rate to digital PoS such as online pharmacies or Amazon

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Evidia: Building a digital frontrunner in Healthcare

Case Study Healthcare Digital Execution Digital Strategy Digitalization Healthcare Sales Funnel Optimization

Evidia is the leading radiation medicine group in Germany. Formed in 2021 from the merger of Meine Radiologie Holding and blikk Holding, the new company formed under the new owner EQT has been known as Evidia since June 2022. With over 2,000 employees and 90+ practices across Germany, Evidia offers the full range of radiological, nuclear medicine, and radiation therapy services in a wide range of specialties. Read the case study to find out how OMMAX supported Evidia in its vision to become a digital frontrunner in the healthcare sector.

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  • +10,000 appointment booking clicks in the first month after go live

  • +30% in work applications YoY

  • +20 vendors assessed and three contracts signed

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TISSO: Ensuring long-term success with a digitalization strategy

Case Study Digital Execution Digital Strategy Digital Marketing Digitalization E-commerce Healthcare Sales Funnel Optimization Marketing

TISSO Naturprodukte specializes in the development and production of high-quality natural nutritional supplements. Founded in 1999, TISSO's range currently includes around 40 formulations, which are produced on-site in Germany and distributed internationally. OMMAX developed and implemented an omnichannel digitalization strategy for TISSO, including an evolved market positioning and branding strategy with a new company identity (CI), logo, packaging, and website; as well as providing continuous strategy, digital marketing, and web development support to ensure long-term success.

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  • +19% e-commerce conversion rate YoY with website relaunch
  • +47% website engagement
  • >10x return on Adspend for paid digital marketing

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The Waterlogic / Culligan Case

Case Study E-Commerce Lead Generation Sales Funnel Optimization Digital Go-to-Market Digital Execution E-commerce Business Services

Since its founding in 1992 in the UK, Waterlogic has been a leading innovator, manufacturer and global distributor of point-of-use (POU) water purification systems to business enterprises including offices, factories, hospitals, hotels, schools and restaurants in over 50 countries around the world.

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  • 27% sales uplift in digital lead generation (US, AU, and DE)

  • Up to 45,000 digital leads acquired per year

  • 25-30% reduction in license and maintenance fees

  • >$130m total new-customer contract value generated through OMMAX digital initiatives 2016-2023

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