Digital Marketing

Working directly with you to meet a new wave of digital consumers

We offer specially developed marketing strategies designed to enhance your brand management and customer targeting. Our international team of marketing experts establishes a data-driven plan to target customers, measure campaigns, and budget expenditures. The analysis of marketing activities identifies improvements necessary for your transformation and success.

Each digital marketing channel is unique in terms of structure, objective, features, or tools, and even the audience it attracts. The key question remains which channel can give your business the best return on investment (ROI)? To determine where you should focus your digital marketing efforts, looking at data helps in ranking the effectiveness of different marketing channels.

Digital waves

With OMMAX Digital Marketing, you can:

  • Increase the digital visibility of your company, products, and services
  • Apply a sophisticated and user-friendly tracking and reporting system
  • Discover profitable customer insights
  • Measure digital marketing KPIs in real-time
  • Implement a fast and data-driven adaptation of marketing measures
  • Broaden your company’s influence through dynamic brand promotion

Digital Marketing Clients

How We Help Our Clients

Water in hands

The CWS Case

Case Study E-Commerce Growth Strategy Digital Experience Platform Digital Marketing E-commerce Advanced Data Analytics Customer Portals Digital Execution

Future winners think about marketing/sales optimization and growth in new ways, actively pursuing multiple digital transformation dimensions. Here is how, by integrating its business and technology strategy with the right partner, CWS built future growth for more than 10,000 employees and a 2019 revenue above €1,180 million!

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  • >4.5 billion € total revenue
  • >10,000 employees
  • >1.180 million € revenue in 2019

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Group of young people chatting

The univativ Case

Case Study Digital Marketing Digital Recruiting Strategies Digital Execution Public Sector

Univativ is a personnel service provider for students, alumni, and young professionals. Univativ offers career opportunities in DAX 30 companies as well as medium-sized companies and start-ups. By tailoring job offers to the individual needs of young potentials, it is possible to search throughout a city, industry, or even for flexible working models.

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  • Development of a new digital platform 
  • Set-up of a holistic digital lead generation strategy
  • More than 12,000 registrations of new applicants 

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Our Experts

Industry Insights


Luxury boutique
The Future of Luxury E-Commerce
Digital MarketingDigital StrategyE-commerceGrowth Strategy

Luxury brands need to prioritize e-commerce as a key element of their business strategy. Unfortunately, many luxury brands are falling behind in digitalization strategies. By establishing brand standards and creating digital touchpoints across all…

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E-Commerce for Luxury Brands – Best Practices
Digital MarketingMarketingGrowth StrategyDigital Go-to-MarketE-commerce

What is standard in e-commerce, often does not apply to luxury brands. Nevertheless, these companies must arrive in the digital age. Here is why and how.

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Website Relaunch Checklist: Maximizing Organic Traffic with SEO
SEODigital Marketing

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Website Relaunch: A Comprehensive SEO Checklist
SEODigital Marketing

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The Ultimate Website Relaunch Checklist for SEO Success
SEODigital Marketing

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Website Relaunch: The Ultimate SEO Checklist
SEODigital Marketing

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4 Steps Toward Content Performance
Digital MarketingMarketingGrowth StrategyDigital Go-to-Market

More than 90% of all pages get no organic traffic at all from Google. Here is how to push your content into the other 10%.

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Digital plasma ball
AI in Marketing – Why, Where and How
Digital Marketing

Many companies still lack an understanding of how AI can help them. A look at the benefits, areas of application and the approach to AI marketing.

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Time lapse photography of square containers
Sales Excellence 2.0
Lead GenerationDigital MarketingB2BB2C

The Corona pandemic has shown that a strong online presence is very important for sales departments nowadays. But how can they succeed in the digital age?

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Web source code JavaScript (JS)
The Cookie Apocalypse Is Approaching
Digital Marketing

The age of third-party cookies is coming to an end: A new law will come into force on December 21, 2021, which will make it difficult to track usage data. But there are alternatives that companies can use.

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iPhone in use
Data, Cloud, & AI - 5 Current Trends in Digital Marketing
Advanced Data AnalyticsDigital Marketing

The possibilities for generating data continue to grow and offer immense opportunities for digital marketing - if the data is used correctly and the appropriate strategies are derived from it. These five trends should be on every marketing agenda.

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How Luxury Brands can Embrace Digital Opportunities in the Omnichannel Era
Digital StrategyDigital TransformationGrowth StrategyDigital MarketingE-commerce

The e-commerce market has been growing steadily for a decade now. In the wake of the pandemic, when the e-commerce market grew around fivefold in the UK, digital retail has cemented itself as just as important as traditional retail – if not more –…

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OMMAX Outperforms on All Requirements as Google Premier Partner
AnnouncementDigital ExecutionDigital MarketingSEOSEA

The Google Partners program offers strategic benefits for partnered companies to help their clients get the most out of their Google Ads campaigns. This program has three tiers, with the most exclusive one being Premier Partners, which is only…

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4 Approaches for Successful Digital Marketing in the Age of Increased Data Protection
Digital MarketingMarketing

Changes in data protection laws are making life more difficult for marketers. This article explains how CWS managed to execute a powerful digital marketing strategy despite these changes.

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