Digital Marketing and Lead Generation at OMMAX
Given the strategic service offering, OMMAX experts have deep expertise in all three OMMAX digital value creation pillars. International business leaders trust the team with transaction advisory, growth strategies, and execution.
Utilizing its full digital marketing funnel view, we orchestrate a data-driven strategy and execution of organic and paid activities maximizing relevant customer reach. Based on an analysis of the digital market and competition level for a specific business, our team derives the optimal mix of paid and organic search strategies to lower customer acquisition costs (CAC). Our approach of identifying the right (operational) growth levers and making data-driven decisions increases revenues, while smart budget allocation and AI-enabled workflows reduce costs and grow total profit.
With OMMAX Digital Marketing & Lead Generation, you can:
- Increase the digital visibility of your company, products, and services
- Apply a sophisticated and user-friendly tracking and reporting system
- Discover profitable customer insights
- Leverage existing growth potential to maximize digital reach and lead generation
- Measure digital marketing KPIs in real-time
- Implement a fast and data-driven adaptation of marketing measures
- Broaden your company’s influence through dynamic brand promotion
HOW WE ACHIEVED A +40% EFFICIENCY INCREASE FOR WEstwing THROUGH AI
Having discovered untapped potential within their e-commerce category pages, Westwing sought to enrich these pages with high-quality content, unlocking more SEO value, page visibility in search engine results, and revenue.
OMMAX built an AI-based MVP customized to Westwing’s business, leveraging several data sources and tackling two high-priority use cases: optimizing pages with no content or poor content. This was achieved by using pre-defined prompts on a Large Language Model (LLM), allowing Westwing to automatize the creation of unique descriptive content based on different configurations, such as SEO optimization, target audience, tonality, competition insights, category page, and more.
This allows several steps of the content creation process to be streamlined or removed, creating significant operational and cost efficiencies:
40-50% efficiency increase
High scores in SEO quality ratings
Scalable, flexible, and tailored setup
OMMAX can support you in becoming a digital leader with efficient marketing activities and high revenues
- Higher customer reach: Selection of most relevant digital channels for your business and target group resulting in increased website visitors by >110%
- Lower customer acquisition costs: Decrease of customer acquisition costs (CACs) by >17% via efficiently balancing organic and paid efforts
- Higher Marketing ROI: YoY increases in ROI of up to 156% thanks to a holistic marketing strategy and investment of marketing budgets to the right channels, campaigns and activities
- Measurable top and bottom line impact: Higher profits driven by lower marketing costs and increased revenues reaching an YoY improvement of 130%
Our holistic end-to-end digital marketing framework
DIGITAL MARKETING CHECK-UP
- Account audits
- Website audit
DIGITAL MARKETING STRATEGY
- Digital Go-To-Market Strategy
Digital Growth Strategy
Digital Marketing Efficiency Program
AI-ENABLED EXECUTION / STEERING
- Data-driven Paid Performance Marketing (SEA, Paid Social, Display, Marketplaces)
Organic Performance Marketing (SEO)
AI-Enabled Content Creation (all channels)
"I am really impressed by OMMAX's work to deliver and sharpen our strategy. In my career, I have worked with many companies, but OMMAX really has a unique concept and team, backed by a data-driven approach. I have never experienced collaboration and quality like this."
Client Success stories
Kids Planet: Increasing brand growth, digital customer acquisition, and operational efficiency
Kids Planet is one of the largest groups of daycare nurseries in the United Kingdom, dedicated to providing exceptional childcare and early education services for over 25,000 young children across their 190+ nurseries across the UK. Since 2008, Kids Planet has offered a safe, nurturing environment where children can thrive and reach their full potential. Their passionate team of educators and innovative curriculum ensure that children receive a well-rounded foundation for lifelong learning and success. The organization experienced rapid growth over the past few years, displaying a strong need for process optimization and further digital marketing efficiency to continue its trajectory while future-proofing its growth.
+37% YoY increase in overall nursery applications
+42% YoY online nursery visit bookings via website calendar booking feature
+174% YoY increase in web organic visibility
> £3.3m additional expected revenue uplift from operational enhancements
>190 nurseries expected to implement digital occupancy management tool allowing for operational transparency in nursery occupancy data across all Kids Planet sites
TISSO: Ensuring long-term success with a digitalization strategy
TISSO Naturprodukte specializes in the development and production of high-quality natural nutritional supplements. Founded in 1999, TISSO's range currently includes around 40 formulations, which are produced on-site in Germany and distributed internationally. OMMAX developed and implemented an omnichannel digitalization strategy for TISSO, including an evolved market positioning and branding strategy with a new company identity (CI), logo, packaging, and website; as well as providing continuous strategy, digital marketing, and web development support to ensure long-term success.
- +19% e-commerce conversion rate YoY with website relaunch
- +47% website engagement
- >10x return on Adspend for paid digital marketing
ghd: Scaling digital marketing and sales performance holistically
As an innovative and premium brand for hairstyling products, ghd seeks to provide their customers with an at-home hair salon experience with high-quality hairstyling tools, in particular blow dryers and styling irons. Read the full case study to discover how OMMAX supports ghd in scaling their digital marketing and sales performance.
- ~50% E-Commerce Revenue Growth
- >25% E-Commerce ROI
- >175% Organic Sistrix visibility