Evaluation of Your Target With a Commercial Due Diligence
We provide best-in-class commercial due diligence based on our extensive experience of 800+ international projects and >15.5B€ in deal value. We are a trusted advisor for leading European private equity firms and family offices across all industries. We assess business plans, growth potential, market dynamics, competition, organizational structures, value chain, market demand, customer cohorts, and profitability to empower investors to best assess the target company’s strengths and weaknesses.
With a holistic commercial due diligence provided by OMMAX, our clients can identify growth opportunities and risks associated with the target company in a very short time.
With an OMMAX Commercial Due Diligence You Will Receive
Definition of key market drivers and potential market entry barriers
Assessment of market demand based on top-down and bottom-up market model
Assessment of online penetration development in relevant markets
Identification of relevant strategic groups within the market and respective positioning in competitive landscape matrix
Assessment of competitive positioning of the target company based on agreed benchmark dimensions
Assessment of the management’s topline business plan and view on business plan achievability per sales channel, region and product segment
Analysis of the company’s strengths, weaknesses, opportunities and threats (SWOT) and unique selling propositions (USPs)
Review of the company's organizational structure
Overview of the company’s value chain
Assessment of market dynamics and competitive landscape
Analysis of customer economics and acquisition channels
Analysis of customer cohorts and customer retention based on raw customer data
Analysis of profitability of the company's customers (ARPU, CAC and CLV based on marketing cost data and customer cohorts)
Analysis of the company's marketing efficiency (correlation of revenue and marketing spend / ROI analysis) incl. benchmarking
Assessment of growth potential based on expansion to different markets/verticals and through inorganic growth (M&A)
Industry Insights
OMMAX Advised ICG on the Successful Partnership With Exxeta
OMMAX supported ICG, the global alternative asset manager, on becoming a partner of Exxeta, a leading German digital transformation services provider.
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OMMAX Advised Essity on the Successful Acquisition of Knix Wear Inc.
Knix Wear Inc. (“Knix”) is a leading provider of leakproof apparel for period and incontinence. As a first mover in leakproof intimates, tops and activewear, Knix has established a particularly strong presence in its core markets Canada and the USA.…
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OMMAX Advised Ergon Capital on the Successful Acquisition of 360° Padel Group
The 360° Padel Group is the largest specialized padel platform globally and the owner of “Siux”, a renowned premium padel brand. Headquartered in Madrid, the group was founded in 2010 and rapidly expanded into the largest specialized padel platform…
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OMMAX Advised Bencis on the Successful Acquisition of Höfer Chemie
Höfer Chemie is a strongly growing online D2C household specialty chemicals brand, especially in Germany and France. Over the last years, Höfer Chemie grew consistently and profitably as it caters with its portfolio to the increasing demand for…
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OMMAX Advised the Quality Group GmbH on the Successful Sale to CVC
OMMAX supported The Quality Group GmbH, the leading group of multiple sports nutrition and dietary supplements brands in the DACH market, on the sale to CVC.
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OMMAX Advised Bibliotheca Group on Its Refinancing Round With Apera
OMMAX advised Bibliotheca Group on the arrangement of debt refinancing with Apera Asset Management, supporting it on its further growth trajectory. Bibliotheca is a leading provider of security and productivity hardware and software, digital content…
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OMMAX Advised Cathay Capital on Acquiring a Minority Share in SNOCKS
OMMAX advised Cathay Capital on the acquisition of a minority share in SNOCKS, a strongly growing D2C basic apparel brand in the DACH region. Over the last years, SNOCKS grew consistently and profitably as it caters with its basic apparel portfolio…
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OMMAX Advised CentralNic Group on the Investment in Vergleich.org
OMMAX supported CentralNic Group PLC on the successful investment in VGL Verlagsgesellschaft mbH (Vergleich.org), a leading product comparison and affiliate marketing player in Germany.
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OMMAX Advised MediaShop on the Acquisition of Geschenke 24
OMMAX advised MediaShop International Group on the acquisition of Geschenke 24, a leading online provider of personalized gifts active in the DACH region. Over the last years, Geschenke 24 grew consistently and profitably as it caters with its…
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OMMAX Advised Gilde Buy Out Partners on the Acquisition of MBK Fincom
OMMAX advised Gilde Buy Out Partners on the acquisition of MBK Fincom (ProduceShop), a dynamic, technology-driven and pan-European e-commerce company based in Switzerland, offering a broad range of product categories from indoor and outdoor furniture…
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OMMAX Advised ECM on the Investment in Intermate
OMMAX advised ECM on the investment in Intermate Group, the fast-growing social media agency Intermate and the production company Truemates, pursuing a social-first strategy, specialize in creating and implementing social media and influencer…
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OMMAX Advised Deutsche Beteiligungs AG on Acquiring Freiheit.com
OMMAX supported funds advised by Deutsche Beteiligungs AG, a listed private equity company, on the successful acquisition of freiheit.com, a leading software engineering company in the German market.
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OMMAX Advised Afinum on Acquiring a Majority Stake in Fishing-King
OMMAX supported Afinum, an independent, management-owned investment company, on the successful acquisition of a majority stake in Fishing-King, the leader in online courses to pass the state fishing exam and in specialised online courses – also for…
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OMMAX Advised Just Spices on the Sale to the Kraft Heinz Company
Just Spices is a tech enabled spice brand offering a broad product portfolio in the market for seasonings and spices with numerous flavors. Just Spices’ products are innovative and inspiring to the customer through appealing design and naming. As the…
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OMMAX Advised Rigeto on the Acquisition of Pflegehelden Group
OMMAX supported a group of investors led by Rigeto Unternehmerkapital GmbH ("Rigeto"), together with the managing director and shareholder Daniel Pochhammer, on the successful acquisition of Pflegehelden Group.
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OMMAX Advised Crédit Mutuel Equity on the Investment in expondo GmbH
OMMAX supported Crédit Mutuel Equity, the private equity subsidiary of Crédit Mutuel Alliance Fédérale, on the successful investment in expondo GmbH, one of the leading marketplaces for professional equipment in Europe. Highly scalable, international…
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OMMAX Advised Brockhaus on the Acquisition of Bikeleasing Group
OMMAX supported Brockhaus Capital Management AG, a long-term oriented technology group acquiring high-margin and high-growth technology champions with B2B business models in the German Mittelstand, on the successful acquisition of Bikeleasing Group,…
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OMMAX Advised HQIB on the Successful Acquisition of Ergosign Group
Harald Quandt Industriebeteiligungen GmbH (HQIB) acquires a majority stake in Ergosign Group, the market-leading digital agency for user experience design in the DACH region.
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