Commercial Due Diligence

As trusted advisors for leading European private equity firms and family offices across all industries, we provide holistic commercial due diligence to identify growth opportunities and risks associated with your target business

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Evaluation of Your Target With a Commercial Due Diligence

We provide best-in-class commercial due diligence based on our extensive experience of 2,000+ international projects and >18B€ in deal value. We are a trusted advisor for leading global private equity firms and family offices across all industries, assessing business plans, growth potential, market dynamics, competition, organizational structures, value chain, market demand, customer cohorts, and profitability of the target company. With holistic commercial due diligence provided by OMMAX, our clients can identify growth opportunities and risks associated with the target company in a very short time.

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With an OMMAX Commercial Due Diligence You Will Receive

  • Definition of key market drivers and potential market entry barriers 

  • Assessment of market demand based on top-down and bottom-up market model 

  • Assessment of online penetration development in relevant markets 

  • Identification of relevant strategic groups within the market and respective positioning in competitive landscape matrix 

  • Assessment of competitive positioning of the target company based on agreed benchmark dimensions 

  • Assessment of the management’s topline business plan and view on business plan achievability per sales channel, region and product segment  

  • Analysis of the company’s strengths, weaknesses, opportunities and threats (SWOT) and unique selling propositions (USPs) 

  • Review of the company's organizational structure 

  • Overview of the company’s value chain 

  • Assessment of market dynamics and competitive landscape 

  • Analysis of customer economics and acquisition channels 

  • Analysis of customer cohorts and customer retention based on raw customer data 

  • Analysis of profitability of the company's customers (ARPU, CAC and CLV based on marketing cost data and customer cohorts) 

  • Analysis of the company's marketing efficiency (correlation of revenue and marketing spend / ROI analysis) incl. benchmarking 

  • Assessment of growth potential based on expansion to different markets/verticals and through inorganic growth (M&A) 

AURELIUS was very content with the prolonged and comprehensive support that OMMAX delivered around the sale of Distrelec. The work of the Digital Exit Readiness provided excellent preparation, which culminated in a compelling equity story in the Vendor Due Diligence report.

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Stephan Rahmede VP, Aurelius Group

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Commercial Due Diligence Clients

Industry Insights

Articles

Insights from the Mergermarket M&A Forum Germany 2023
Transaction AdvisoryCommercial Due DiligenceDigital Due DiligenceDigital Readiness AssessmentTechnical Due Diligence

Corporate due diligence is an essential part of mergers and acquisitions (M&A) processes, as it helps dealmakers identify and protect against potential risks and liabilities associated with an investment. However, traditional due diligence procedures…

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Ready for Exit: How to Tell Your Equity Story
Digital Due DiligenceVendor Due DiligenceCommercial Due DiligenceTransaction AdvisoryInvestors & Private EquityPrivate Equities & Investors

The exit is the final and most crucial step in the deal lifecycle. How can a consistent equity story be built up in the course of a vendor due diligence?

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News

OMMAX supported Education partners and Odewald KMU in the acquisition of Developer Akademie
AnnouncementCommercial Due DiligenceEducationSoftwareTechTransaction Advisory

OMMAX assisted Education partners and Odewald KMU in the acquisition of Developer Akademie GmbH, a leading online training platform providing an innovative and hands-on learning experience in web development for career changers in Germany,…

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OMMAX supported itm8 in acquiring C.B.C. Computer Business Center
AnnouncementCommercial Due DiligenceITSoftwareTechTechnical Due DiligenceTransaction Advisory

OMMAX assisted itm8 in acquiring C.B.C. Computer Business Center GmbH, a leading IT solutions provider in the German market headquartered in Frankfurt am Main, focused primarily on hosting, IT consulting, software and hardware sales, setup, and…

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OMMAX advised LEA Partners on the acquisition of easybill
AnnouncementCommercial Due DiligenceDigital Due DiligenceSoftwareTechTransaction Advisory

OMMAX advised LEA Partners on the acquisition of easybill, a leading SaaS invoicing tool provider in Germany, helping SMEs in e-commerce and other industries automate their invoicing process and ensure full regulatory compliance.

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OMMAX advised Fit Reisen on the sale of KMW Reisen
AnnouncementCommercial Due DiligenceTransaction AdvisoryTravel & Tourism

OMMAX advised the Fit Reisen Group regarding the sale of KMW Reisen GmbH ("Kurz Mal Weg") to a subsidiary of HomeToGo SE, which has signed binding documents to acquire KMW Reisen GmbH and Super Urlaub GmbH (“Kurz Urlaub”). As a result, HomeToGo holds…

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OMMAX advised Oakley Capital on the acquisition of 7mind
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OMMAX advised Oakley Capital on the acquisition of 7Mind, a leading meditation app in the DACH region. Over the last years, 7Mind developed more than 50 mediation, sleep and mindfulness courses together with cutting-edge mental health experts to…

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OMMAX advised Embrace on the Acquisition of milch & zucker
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OMMAX advised Bertelsmann Investments’ EMBRACE on the acquisition of milch & zucker, a leading HR tech and service provider in Germany offering an applicant tracking system (the BeeSite Recruiting Edition), agency services (employer branding &…

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OMMAX advised Tenzing on the acquisition of Mahr
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OMMAX advised Tenzing on the acquisition of Mahr EDV, a best-in-class German-managed IT services provider. Over the last years, Mahr EDV positioned itself as a competent IT partner for their over 600 small and medium-sized (SME) clients with a…

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OMMAX advised EMBRACE on the acquisition of Studyflix
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OMMAX advised EMBRACE, part of Bertelsmann Investments, on the acquisition of Studyflix, a leading e-learning platform offering educational content for students, as well as employer branding and job postings for employers. The company is…

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OMMAX advised 468 SPAC II SE on the listing of Marley Spoon SE
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OMMAX advised 468 Capital’s 468 SPAC II on the listing of Marley Spoon SE, a leading global subscription-based meal kit provider operating in the US, Australia and Europe. The company successfully expanded its operations to seven countries globally,…

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OMMAX advised Marondo on the acquisition of SPH AG
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OMMAX advised Marondo Capital GmbH on the acquisition of SPH AG, a leading specialist in digitalization and ERP solutions for the fashion industry in Germany. Over the last years, SPHA AG grew consistently and profitably as it caters with its leading…

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Digital Due Diligence: Assessment of Digital Growth Potentials
Digital StrategyArtificial IntelligenceCommercial Due DiligenceDigital ExecutionDigital Due DiligenceDigital Transformation

Digital markets are based on different mechanisms than classic markets, requiring more than a traditional commercial due diligence for mergers and acquisitions (M&A). On an article for the Marketing Review St. Gallen, OMMAX Partners and Co-founders…

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OMMAX advised Rigeto on the acquisition of Prevention Center
AnnouncementCommercial Due DiligenceDigital Strategy

OMMAX advised Rigeto Unternehmerkapital GmbH on the acquisition of prevention-center, a leading provider of aesthetic procedures in the German-speaking part of Switzerland. Over the last years, prevention-center has continuously reinforced its…

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AI, verification, and impacts on commercial due diligence
Digital StrategyArtificial IntelligenceCommercial Due DiligenceDigital ExecutionDigital Due DiligenceDigital Transformation

Ever since the launch of ChatGPT in late 2022, AI has grabbed the attention of people and businesses around the world. This technology was previously understood as highly promising but a topic for the future. Today, it has loudly announced itself,…

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OMMAX Advised Alpina Partners on Their Investment Into FINAplus
AnnouncementCommercial Due DiligenceDigital StrategyTechnical Due Diligence

We advised Alpina Partners GmbH (“Alpina Partners”) on their investment into FINAplus GmbH (“FINAplus”), a wealth management software platform comprising PS plus Portfolio Software + Consulting GmbH (“PSplus”) and FinaSoft Gmbh (“FinaSoft”). The…

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OMMAX Advised on the Successful Sale of FACTOR ELEVEN
AnnouncementCommercial Due DiligenceTransaction Advisory

OMMAX supported FACTOR ELEVEN, the leading software company in the field of digital marketing, on the sale of FACTOR ELEVEN. In preparation for the SALE, OMMAX supported FACTOR ELEVEN with a commercial vendor due diligence and examined FACTOR…

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OMMAX Advised SCS on the Successful Acquisition of Snug
AnnouncementCommercial Due DiligenceDigital Strategy

OMMAX supported ScS, one of the leading home furnishings retailer in the UK, on the acquisition of Snug, the UK-based furniture pioneer for the sofas-in-a-box category. In preparation for the acquisition, OMMAX supported ScS with a commercial and…

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OMMAX Advised Ambienta on the Acquisition of Lässig
AnnouncementCommercial Due DiligenceDigital Strategy

OMMAX advised Ambienta SGR SpA (“Ambienta”), one of Europe’s largest asset managers entirely focused on environmental sustainability, on the acquisition of Lässig GmbH (“Lässig”), a leading producer of functional, sustainable, and innovative products…

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OMMAX Advised ICG on the Successful Partnership With Exxeta
Transaction AdvisoryCommercial Due DiligencePrivate Equities & Investors

OMMAX supported ICG, the global alternative asset manager, on becoming a partner of Exxeta, a leading German digital transformation services provider.

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Knix underwear
OMMAX Advised Essity on the Successful Acquisition of Knix Wear Inc.
Transaction AdvisoryCommercial Due DiligenceDigital Due DiligencePrivate Equities & Investors

Knix Wear Inc. (“Knix”) is a leading provider of leakproof apparel for period and incontinence. As a first mover in leakproof intimates, tops and activewear, Knix has established a particularly strong presence in its core markets Canada and the USA.…

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Prince and Yonex padel rackets
OMMAX Advised Ergon Capital on the Successful Acquisition of 360° Padel Group
Transaction AdvisoryDigital Due DiligenceTechnical Due DiligenceCommercial Due DiligencePrivate Equities & Investors

The 360° Padel Group is the largest specialized padel platform globally and the owner of “Siux”, a renowned premium padel brand. Headquartered in Madrid, the group was founded in 2010 and rapidly expanded into the largest specialized padel platform…

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OMMAX Advised Bencis on the Successful Acquisition of Höfer Chemie
Transaction AdvisoryCommercial Due DiligenceDigital Due DiligenceTechnical Due DiligencePrivate Equities & Investors

Höfer Chemie is a strongly growing online D2C household specialty chemicals brand, especially in Germany and France. Over the last years, Höfer Chemie grew consistently and profitably as it caters with its portfolio to the increasing demand for…

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recommend by OMMAX

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OMMAX Advised the Quality Group GmbH on the Successful Sale to CVC
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OMMAX supported The Quality Group GmbH, the leading group of multiple sports nutrition and dietary supplements brands in the DACH market, on the sale to CVC.

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OMMAX Advised Bibliotheca Group on Its Refinancing Round With Apera
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OMMAX advised Bibliotheca Group on the arrangement of debt refinancing with Apera Asset Management, supporting it on its further growth trajectory. Bibliotheca is a leading provider of security and productivity hardware and software, digital content…

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OMMAX Advised Cathay Capital on Acquiring a Minority Share in SNOCKS
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OMMAX advised Cathay Capital on the acquisition of a minority share in SNOCKS, a strongly growing D2C basic apparel brand in the DACH region. Over the last years, SNOCKS grew consistently and profitably as it caters with its basic apparel portfolio…

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OMMAX Advised MediaShop on the Acquisition of Geschenke 24
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OMMAX advised MediaShop International Group on the acquisition of Geschenke 24, a leading online provider of personalized gifts active in the DACH region. Over the last years, Geschenke 24 grew consistently and profitably as it caters with its…

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OMMAX Advised Gilde Buy Out Partners on the Acquisition of MBK Fincom
Commercial Due Diligence

OMMAX advised Gilde Buy Out Partners on the acquisition of MBK Fincom (ProduceShop), a dynamic, technology-driven and pan-European e-commerce company based in Switzerland, offering a broad range of product categories from indoor and outdoor furniture…

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OMMAX Advised ECM on the Investment in Intermate
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OMMAX advised ECM on the investment in Intermate Group, the fast-growing social media agency Intermate and the production company Truemates, pursuing a social-first strategy, specialize in creating and implementing social media and influencer…

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OMMAX Advised Deutsche Beteiligungs AG on Acquiring Freiheit.com
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OMMAX supported funds advised by Deutsche Beteiligungs AG, a listed private equity company, on the successful acquisition of freiheit.com, a leading software engineering company in the German market.

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OMMAX Advised Just Spices on the Sale to the Kraft Heinz Company
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Just Spices is a tech enabled spice brand offering a broad product portfolio in the market for seasonings and spices with numerous flavors. Just Spices’ products are innovative and inspiring to the customer through appealing design and naming. As the…

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OMMAX Advised Rigeto on the Acquisition of Pflegehelden Group
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OMMAX supported a group of investors led by Rigeto Unternehmerkapital GmbH ("Rigeto"), together with the managing director and shareholder Daniel Pochhammer, on the successful acquisition of Pflegehelden Group.

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OMMAX Advised Crédit Mutuel Equity on the Investment in expondo GmbH
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OMMAX supported Crédit Mutuel Equity, the private equity subsidiary of Crédit Mutuel Alliance Fédérale, on the successful investment in expondo GmbH, one of the leading marketplaces for professional equipment in Europe. Highly scalable, international…

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OMMAX Advised HQIB on the Successful Acquisition of Ergosign Group
Commercial Due Diligence

Harald Quandt Industriebeteiligungen GmbH (HQIB) acquires a majority stake in Ergosign Group, the market-leading digital agency for user experience design in the DACH region.

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