nexeye is a leading European omnichannel optical retailer, operating under the Hans Anders, eyes + more and Direkt Optik brands.
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Reblaze
Reblaze is the leading provider of cloud native web application and API protection (WAAP) in a fully managed security platform.
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easybill
easybill is a leading SaaS invoicing tool provider in Germany helping SMEs in e-commerce and other industries automate their invoicing process and ensure full regulatory compliance.
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7Mind
7Mind is a leading meditation app that empowers the user to improve their mental health and overall well-being through guided meditation and mindfulness practices.
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KMW Reisen
KMW Reisen GmbH (KMW) operates one of the leading online marketplaces for short trips in the DACH region at kurz-mal-weg.de.
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milch & zucker
milch & zucker is a leading HR tech and service provider in Germany offering an applicant tracking system (the BeeSite Recruiting Edition), agency services (employer branding & recruitment marketing), and its own job board (Jobstairs.de).
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Mahr
Mahr EDV, founded in 1999, is a managed IT system provider headquartered in Berlin with 14 strategic locations across all of Germany. Their managed IT and cloud services in addition to IT consulting and implementation cover the IT needs of their small and medium-sized customers holistically to enable failure-free IT operations.
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Studyflix
Studyflix is a widely popular video-based e-learning platform operating in the DACH region, connecting high-school and university students with potential employers.
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Marley Spoon
Marley Spoon is a global meal kit delivery service that provides customers with pre-portioned ingredients and step-by-step recipes to cook meals at home. Currently present in Australia, the US and Europe, the company reached €401.2m global revenues in 2022.
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SPH AG
SPH AG is an IT and consulting company headquartered in Sindelfingen. The company has been providing digitization and ERP solutions for the fashion, sports and lifestyle industry since 1975. SPH AG’s customers, manufacturers and retailers, use an innovative software solution based on Microsoft Dynamics 365, which optimally covers their specific requirements through the fully integrated industry solutions IN:OMNICHANNEL and IN:FASHION.
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R-GOL
R-GOL is an internationally successful multi-channel leading distributor of specialized equipment for football enthusiasts, professionals and football clubs in Central and Eastern Europe, headquartered in Ostróda, Poland. It operates digitally in 11 core markets selling through B2C, B2B, and franchise channels. Sales in the 2022 FY amounted to PLN 165.3m.
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Distrelec
Founded over 45 years ago in Switzerland, Distrelec focuses on technical components, automation and measurement technology. The company is represented by subsidiaries in more than 15 countries and supply their customers throughout Europe quickly and reliably. AURELIUS acquired Distrelec as a carve-out from Dätwyler Group in March 2020.
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Finaplus
PSplus offers a comprehensive back-office suite for portfolio management, while FinaSoft provides a modern full-service wealth management SaaS platform facilitating the interaction between advisors and customers. In addition, both companies provide consulting and support services. With over 70 employees, the Group (FINAplus) is a well-respected player in the wealth management software market and serves a broad customer base of small and medium-sized asset managers, banks, and family offices.
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Lässig
Lässig is a leading producer of functional, sustainable, and innovative products for babies, children, and the whole family, with sales in the DACH region as well as other European markets. Lässig products can be purchased in about 2,800 traditional retail stores, 50 online stores and via its proprietary online shop.
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Adresta
Adresta AG builds Software-as-a-Service for the luxury goods industry, together with the manufacturers, distributors, retailers and owners. Brands redefine the ownership experience by creating NFTs for their physical products. The NFT connects the brand, owner, and third parties to a mobile-first digital ecosystem providing facilitated after-sales processes and value-added services, such as insurance.
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Exxeta
Exxeta is a leading digital transformation services provider, focusing on long-term IT implementation projects. Exxeta supports DAX-30 corporates and mid-sized companies with digital services spanning from strategy to implementation. With more than 900 employees in 14 offices across 3 countries, Exxeta mainly focuses on the DACH region.
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7pace
7pace is the industry’s first AI-driven multi-cloud time management solution and the leading integration for teams using Azure DevOps and GitHub.
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Knix Wear Inc.
Knix Wear Inc. (“Knix”) is a leading provider of leakproof apparel for period and incontinence. As a first mover in leakproof intimates, tops and activewear, Knix has established a particularly strong presence in its core markets Canada and the USA. Leveraging its positive and inclusive image, Knix operates a successful direct-to-consumer business model complemented by six flag-ship stores.
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360° Padel Group
The 360° Padel Group is the largest specialized Padel platform globally, comprising three main divisions specialized distribution of Padel equipment and gear; certain own brands grouped under Pro Padel Group, amongst which “Siux”, a key sponsor to some of the best professional players; and value-added services, such as Padel training courses or amateur tournaments organization.
As such, the 360° Padel Group combines various specialist websites with almost 80 physical stores and presence in more than 500 Padel clubs. The 360° Padel Group employs approximately 200 people and is headquartered in Madrid (Spain).
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The Quality Group
The Quality Group (TQG) is the leading German group of sports nutrition and dietary supplements brands. TQG combines specialized companies, complementing each other in terms of product portfolio and brand strength in different target groups.
The well-established sports nutrition brand ESN with products for fitness and bodybuilding training (incl. retailer web shop Fitmart) and joint forces with the innovative, digital-native brand MORE NUTRITION with focus on flavor / weight management to ‘The Quality Group’ in 2020 with its own production facilities.
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Bibliotheca
Bibliotheca offers high-quality hardware, software, and services to public and academic libraries all over the world. Its product portfolio centers on extensive library facility administration and management systems as well as state-of-the-art cloud and mobile applications for libraries. It further provides low-cost asset identification and security solutions along with a wide range of support services. Bibliotheca thereby enables libraries both to respond to more digitalized patron usage patterns and to achieve higher productivity and seamless services with the introduction of high-end technology. With its headquarters in Rotkreuz, Switzerland, Bibliotheca employs 400 people worldwide.
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Druckerpatronen.de
Founded in 2010 and based in Iserlohn (Germany), Druckerpatronen.de has become one of the leading online printing supplies webshops in Germany. The company’s goal is to make online shopping of printing supplies as convenient as possible for its customer – it aims to provide a differentiated shopping experience at attractive prices and quick delivery times. Based on its longstanding experience in shipping thousands of packages per month, the company has been able to improve its service quality over time. Today, Druckerpatronen.de is one of the most modern and easy-to-use online shops in the field of printing supplies in Germany.
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INSIGHT Health
INSIGHT Health, founded in 1999, offers innovative solutions for market and health care research in the German health care sector while applying the highest level of data protection. Its clients include well-known companies in the pharmaceutical industry, pharmacies, doctors' associations, health insurance companies as well as scientific and political institutions.
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SNOCKS
SNOCKS, founded in 2016 and headquartered in Mannheim, is a Germany-based D2C e-commerce brand specializing in basic apparel. With a focus on socks, underwear, and basic apparel they sell through their own web shop, Amazon and alternative marketplaces. Its recent growth has propelled it to a revenue of 32m€ in 2021 at a double-digit EBITDA margin.
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karriere tutor
karriere tutor is a Germany-based provider of fully digital, certified advanced vocational trainings for unemployed adults or those at risk of unemployment. Focusing on government-financed courses, karriere tutor mainly supports white collar professionals to improve their skills for the job market, thereby tackling the shortage of skilled workers. Growing acceptance for online courses during the COVID-19 pandemic has propelled its recent growth.
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Vergleich.org
Vergleich.org wants to simplify purchasing decisions for consumers. Their strength is in structuring data and preparing it in a consumer-friendly way. Their editors take the necessary time to familiarize themselves intensively with subject areas and to determine the information that is relevant for consumers. The product comparisons are objective and independent.
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Geschenke 24
Geschenke 24 is a Germany-based e-commerce company specialized in personalized gifts offered through its own web shop and leading marketplaces. It successfully aims to present the customer with original, personalized, and special gift ideas for every occasion. Its recent growth has propelled it to a planned revenue of 17m€ in 2022 at a high single-digit EBITDA margin.
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MBK Fincom (ProduceShop)
MBK Fincom (ProduceShop) is a dynamic and technology-driven e-commerce company based in Switzerland, active in the sale of home & living goods, Europe-wide. MBK co-designs and improves the features of its products in order to offer consumers the best value-for-money option. The mission of MBK is to simplify the online process of research and purchase, including free home delivery. The variety of articles, together with the attention to quality and design, has allowed MBK to grow rapidly into a prominent European leader in the sector.
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Intermate Group
Intermate Group is one of the largest social agencies in DACH. With its own production company Truemates, its own content studios, a holistic and proprietary influencer technology and the influencer and social agency Intermate, the group was able to establish a leading position in the social market with its strong focus on creators. With a direct connection to the platforms and using its own technological infrastructure, the Intermate Group offers the entire value chain on social media from a single source: influencer campaigns, creator-centric social media management, content production and performance ads.
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freiheit.com
Freheit.com is one of the leading software engineering companies in Germany, successfully serving large corporate customers with end-to-end software development for high-impact strategic projects. freiheit.com’s software engineers have been building large-scale software systems since 1999. They are internet pioneers and have delivered hundreds of projects for their customers that are used by millions of users since then.
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Fishing-King GmbH
Fishing-King GmbH (www.fishing-king.de) has grown to become the leading e-learning platform for anglers across the German-speaking region, and the company plans to expand its range of services for sustainable fishing in the coming years. On that account, the company has agreed a partnership with Afinum, which will lend its support for the next steps in Fishing-King’s path to growth.
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Just Spices
Just Spices is a tech enabled spice brand offering a broad product portfolio in the market for seasonings and spices. The company manages to rapidly scale via its leading D2C online presence, as well as through offline retail channels through its innovative products, a data-driven approach, and a highly engaged community.
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RAC
RAC is the UK's leading breakdown assistance provider delivering Complete Peace Of Mind to approximately 13 million personal and business members. Headquartered in Birmingham and employing over 4,000 colleagues nationwide, RAC has been at the forefront of UK motoring for over 120 years and provides a differentiated range of driving and mobility-related services including breakdown assistance and insurance products.
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1-2-3.tv
1-2-3.tv is a digitally-driven home shopping and inspirational e-commerce specialist with a unique live-auction offering on its own TV channels and digital platforms. Here, the company offers various auction formats, auctioning and selling private-label products and 3rd-party brands from household and fashion to jewelry and watches. Building on its auction DNA, 1-2-3.tv is on the trajectory to expand its profile as omnichannel auction platform. Next to robust growth in its core market of home shopping, the company is enjoying strong tailwinds in the inspirational shopping segment of e-commerce from trends like social and live commerce.
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Megabad
Megabad is one of the largest European providers of sanitary articles on the Internet. MEGABAD is a strong player in the market with fast delivery times and top service for bathroom, kitchen or heating articles. MEGABAD carries the TÜV Süd “Safer Shopping” certificate and the renowned Trusted Shops seal, which stands for online shopping with fairness and transparency. In 2015, for the second time in a row, MEGABAD was recognized by Computer BILD as the top shop 2015 in the garden & handicraft sector.
In 2016, MEGABAD achieved top marks in the “Germany Test” of the news magazine FOCUS and was named “Best Online Shop” in the bathroom sector.
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pflege.de
pflege.de sees itself primarily as a care advisor, as an advisor for both senior citizens and their relatives. With more than 15,000 inquiries that their qualified nursing advisors process every month, pflege.de systematically checks and recommends the best providers in the region for their senior citizens and patients. In addition to the informative articles in pflege.de senior advice and care advice over the phone, they have a large number of practical checklists, guidelines and other useful tools. They are famous for their curabox, standardized packages of care aids based on experience of thousands of customer conversations, which are sent to the patients every month.
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Pflegehelden
A market-leading care agency providing loving, experienced Polish caregivers to elderly people in need in Germany. Pflegehelden® GmbH was founded in 2005 and now has over 60 locations and 23 cooperation companies in Germany and abroad. In the coming years they plan to expand further and to expand the network of personal contacts on site across the board for elderly people in need of care and their families. They have placed more than 50,000 Polish nursing staff across Germany and have thus been able to create a humane alternative to nursing homes for those in need of care.
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Expondo
Expondo is one of the leading marketplaces for professional equipment in Europe. Expondo supports customers in areas such as food service and skilled crafts and trades with a selection of more than 5,000 products and service. From two founders and a garage, Expondo has grown into a strong international team of more than 400 people since 2007 becoming a medium-sized company. They are present in 29 different countries including Germany, Poland and China.
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Bikeleasing
Bikeleasing-Service GmbH & Co. KG (together with its affiliated companies "BLS"; www.bikeleasing.de) is a leading digital B2B leasing platform for green assets. The BLS platform currently enables around 25,000 corporate customers from the German SME sector ("Mittelstand") to offer their underlying workforce of c. 1.2m employees a highly automated, digital arrangement and management of company bike leasing contracts. BLS was founded in 2015 and employs around 130 people at its sites in Vellmar, Uslar, Freiburg and Innsbruck.
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Perfect Drive Sports Group
With the acquisition of Golfversand Hannover GmbH ("All4Golf") and the subsequent combination with Clubhouse Golf Ltd. ("Clubhouse Golf") under the umbrella of Perfect Drive Sports Group, Afinum created the largest European e-commerce group for golf equipment. Today, the company supplies golfers with golf equipment and clothing in more than 30 European countries. Besides strongly accelerating the group’s geographic expansion through the combination of the two companies, Afinum initiated an expansion and professionalization of online marketing, further developed social media as a marketing channel, and fully rebranded the “All4Golf” brand.
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Ergosign
Ergosign is a digital agency with a focus on user experience and is convinced that digital products should support people in their work and enrich their lives. With a full-service approach, Ergosign focuses on a human-centered, goal-oriented and collaborative mindset and serves clients from a wide range of industries and business sectors. Ergosign's team of more than 180 experts at six locations in Germany and Switzerland has extensive experience in digitalization from more than 4,000 projects. Since 2019, Ergosign is also represented in the Chinese market with the joint venture YIGU. Having received various awards, Ergosign regularly demonstrates its creativity and quality standards.
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SafeBrands
SafeBrands is a leading French corporate registrar, with a stable and growing base of clients, including some of the leading French brands. It offers registration management for all Top-Level Domains and a wide range of Value Added Services for domain management and brand protection, including secure hosting, DNS optimisation and SSL management.
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TonerPartner
Founded in 1993 and based in Hattingen (Germany), TonerPartner is one of Europe’s leading online retailers specialized in the marketing of toner and ink cartridges for a wide range of printers in 16 European countries. The company offers one of the broadest portfolios of original branded products, high quality white label and own branded compatible alternatives, as well as environmentally friendly recycled products. TonerPartner has a loyal and growing end customer base with more than 4 million B2B and B2C customers served in recent years. As of today, the company employs more than 130 employees.
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A-Z GartenHaus GmbH
The Hamburg-based A-Z GartenHaus GmbH was founded in 2002 and currently employs 75 people. With one million users per month, GartenHaus GmbH is the market leader in the specialist trade for large garden and house products in Germany, Austria, Switzerland and the Netherlands.
The specialist offers price comparison and ordering facilities for over 30,000 products and services from 100 producers in four country shops. With its own brands Alpholz, CARLSSON, FinnTherm and Terrando, GartenHaus GmbH offers the largest range of products in Europe.
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Inwerk
Inwerk is one of the leading online providers of professional office furniture in Germany. Inwerk was founded in 2001 and has 80 employees in two offices. The company, headquartered in Meerbusch near Düsseldorf, is a pioneer in online multi-channel marketing and an award-winning designer of unique and innovative office furnishing solutions. The company has served over 400,000 customers with a comprehensive product and service offering including own design furniture and 3D office planning services.
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Customs Support Group
Customs Support Group is the neutral and dynamic partner in customs matters in Europe - a fast-growing company that stands for knowledge, speed and efficient solutions. Every day more than 450 customs specialists are ready to arrange customs matters for your company. The teams consist of different sector specialists.
To be the best partner for their customers, they have multiple locations across Europe and the United Kingdom. In addition to the import and export documentation, they can also provide you with Fiscal Representation, VAT and customs issues and guidance in the application of various permits and other projects related to customs.
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IAFSTORE
IAFSTORE® is the leading Italian online supplements store and one of the major European players in this space. With four key sectors (drugstore, herbalist's shop, organic foods, and sports nutrition), IAFSTORE® is the leading online platform specializing in high quality sport nutrition, food supplements, over-the-counter and healthy products, which relies on a database of approximately 700,000 profiled customers across its two websites.
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Roompot
Roompot is the second-largest operator and provider of holiday parks in Europe and a regional market leader in the Netherlands with a strong and expanding position on the coastal regions. More than 2,100 motivated employees assist 3 million guests, representing 13 million overnight stays in Rooompot’s 17,000 holiday accommodations, towards a well-earned and enjoyed vacation each year.
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Clubhouse Golf
Clubhouse Golf is one of the largest online golf retailers in the UK. With a full team of PGA Golf Professionals and expert staff, as well as a 30,000 sqft warehouse that ships to customers throughout Europe, Clubhouse Golf has become a market leader.
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Emma
Emma – The Sleep Company (Bettzeit GmbH) is a leading internationally operating Sleep Tech provider that belongs to one of Europe’s fastest-growing companies. The fashionable D2C brand Emma is available in 21 countries, and frequently receives awards throughout Europe. Their most recent award came in 2019 from Stiftung Warentest.
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Team Internet
Team Internet, founded in Munich, Germany, is a leading provider of services in the direct navigation search market. They were awarded the Deloitte Technology Fast 50 (Rising Stars) Award as the fastest growing Technology Start-Up in Germany and, in 2017 with a mere 30 employees, created a $100m revenue stream. Currently, their products connect with more than 2 billion visitors per month.
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Bike24
BIKE24 is one of the largest online retailers for cycling, swimming, and outdoor equipment in Europe. With a wide selection of leading brands, their incredible availability, product selection, and customer service, offered in both English and German, make them an ideal dealer for fitness enthusiasts worldwide.
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Sendmoments
Sendmoments has been a leading online supplier of cards and print products, in the DACH region, since its 2012 founding. Their diverse team of experts continuously expand an already impressive product portfolio. With FSC-certified printing, a disability friendly work environment, and user-friendly ordering process, Sendmoments delivers quality products whilst upholding social and environmental values.
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Horecatiger
Horecatiger is a provider of replacement equipment and customized supplies for the foodservice industry. The Horecatiger network offers seamless product delivery to an array of foodservice professionals with fantastic logistic providers and suppliers. Currently, they have >700 manufacturers in stock, including leading brands, and continue to grow in both quantity and reputation.
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Seventyseven
Seventyseven is an e-commerce specialist for urban streetwear and accessories. Their collection offers a variety of top-name brands, from specific fabric to style; they grant their customers unlimited freedom of expression and creativity.
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Fitvia
Fitvia is one of the most successful healthy lifestyle start-ups in Europe. They provide top-quality food and knowledge to their customers and guide them towards a healthier way of life. With a community-focused approach, they have become one of the fastest-growing healthy lifestyle brands. Already active in 5 markets, Fitvia aims to reach new heights throughout Europe.
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BogenSportWelt
Bogensportwelt is the top European online retailer of modern archery equipment.
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Waterlogic
Waterlogic is a leading global workplace hydration solutions company that rents out water systems to B2B customers in >50 countries. Their dedication to innovation, such as the groundbreaking Firewall technology and commitment to manufacturing quality, place them at the pinnacle of dispenser solutions worldwide.
The OMMAX team’s in-depth analysis supported the identification of efficiency levers in the digital marketing domain, which will allow us to lift value creation potential in our holding period and support the stronger online proposition for the future.
Stephan RahmedeVP, Aurelius Group
OMMAX has transformed Waterlogic/Culligan into a high-performing B2B digital marketing and sales organization. Its unique strategy has helped Waterlogic to gain new ground in market visibility and profitable business growth.
Mark TaylorCCO, Waterlogic/Culligan
Unigestion was extremely satisfied with the comprehensive tech analyses that OMMAX provided, which facilitated the successful acquisition of TecVia. The work of the Tech Due Diligence team provided an excellent overview of the current and future tech capabilities of the company's software.
Philipp ScheierPartner, Unigestion
We highly appreciated the critical perspective that OMMAX brought in through their commercial and tech due diligence. Furthermore, the AI impact assessment provided a differentiated understanding of the disruption risk that those emerging technologies represent for the business case.
Christian HansmannCFO, Embrace
It was a true pleasure working with the OMMAX team on this.
Alexander KudlichGeneral Partner, 468 Capital
We highly appreciated the thorough coverage and in-depth analysis that OMMAX brought into the process. The team’s support allowed an effective crafting of connexta’s equity story, which we will drive in the future. OMMAX expertise from transaction advisory to digital execution has proven invaluable in this partnership.
Jens StiefCEO, connexta
OMMAX's comprehensive work on assessing the digital maturity of the business was highly valuable in identifying value creation potential and forming an informed investment decision. We appreciate the professional collaboration with the OMMAX team along the process.
Łukasz CyranManaging Director, Innova Capital
The constant company growth and the proven management have convinced us to continue on their chosen growth path in the future. The deep understanding of the fashion industry, the Microsoft Dynamics 365 expertise, coupled with their innovative approaches, underline the optimal conditions to become market leader in Europe.
Dr. Stefan ElßerFounding Partner, Marondo
Excellent job to the highest professional and strategic standards delivered on time and in full. I have no hesitation in recommending you.
Kyle RoweChief Marketing and Digital Officer, SCS
OMMAX supported us by effectively combining IT and commercial expertise to deliver a comprehensive commercial due diligence for Mahr EDV. They managed to elaborate on the drivers of our success and highlighted valuable insights which were an important decision factor in the transaction process.
Christian RammeInvestment Lead DACH, Tenzing
OMMAX supported us by effectively combining digital advertising understanding and platform expertise to derive a concise factbook about our unique offering as a trusted European true one-stop platform. They managed to elaborate on the drivers of our success and highlighted valuable insights that were an important factor in the transaction process.
