Current developments in finance and banking
The financial and banking industries are at a historical turning point. Customers are demanding a more personable, transparent, and deliverable financial experience. While the digital disruption could provide an opportunity to establish trust with clientele, industry leaders must first learn to recognize and become accustomed to rapidly changing consumer preferences.
To adapt, financial and banking leaders are restructuring their business models around communication, collaboration, and culture. The new structure is a push towards less internal hierarchy and aims to improve talent recruitment, revenue, and relevance with innovative user experience and modern infrastructure.
Top challenges facing financial and banking digitization
- Developments in technology and communication challenge business models and widen the gap between traditional and modern financial providers
- Considerable investments in FinTech and a tech-reliant consumer base require companies to identify and implement changes quickly
- A younger generation that is less loyal to traditional financial service providers and more willing to use inventive services
- The push for cultural change and flexible communication is critical for firms looking to hire new talent and remain relevant
- Accurately determine the characteristics of customers within the financial market to pinpoint behavior and tendencies
Opportunities for digitalization in the finance market
Banking Platform 2.0
Understand Banking Platform Readiness 2.0 – become a frontrunner in your industry
Blockchain solutions
Assess the relevancy of Blockchain solutions for future banking and digital ID solution
Becoming more user-friendly
Establish high demand with a user-friendly interface that meets customers’ expectations and needs across multiple generations
Become more efficient
Ease managerial tasks, reduce costs, and reinforce customer trust by developing an efficient infrastructure and customer target picture
Aim long-term
Develop a digital strategy to establish long-term goals within the financial industry, ensuring improvement through concrete data
Utilize data
Utilize collected data to implement ground-breaking measures within the financial sector and establish your company as the new industry standard
Thinking multi-channel
Financial and banking companies eager to gain ground can implement multi-channel strategies to thoroughly understand their customer base and plan for future modernizations
Our expertise
We help financial and banking leaders worldwide. Our consistent analysis of both customer and online data supports our clientele in realizing their market potential and understanding future banking trends. By implementing state-of-the-art digital measures, we aim to establish our financial and banking clientele as industry pioneers. We support our clients in the development of a digital roadmap, defining the target picture for data collection & tracking, conceptualizing digital products and services, creating campaign planning & execution, and defining the underlying data systems & infrastructure with concrete improvement and roll-out plans across the organization.
Our international team has assisted >2,000 realized projects in digital strategy, digital operational excellence, data science, and transaction advisory services. With a team that speaks over 20 languages, and a 50% female-male ratio, we ensure both effective communication and representation throughout the advisory process.
How we help our clients
LucaNet: Unlocking marketing and sales efficiency
LucaNet, the market leader in Corporate Performance Management tools, offers certified software for the preparation of financial statements, financial planning, reporting, and data management. With experience from over 20 years of software development, LucaNet’s Corporate Performance Management software is designed to match the requirements of finance teams and to simplify finance operations and day-to-day business across industries and companies of all sizes. In total, more than 5,000 enterprises in over 50 countries rely on LucaNet. OMMAX supported LucaNet with digital strategy by implementing HubSpot Marketing Hub Enterprise, including a connection to Salesforce Sales Cloud. The transformation of the existing multi-account setup into a single HubSpot business unit enabled all country teams to work together in one single environment, resulting in less complexity and increased marketing and sales efficiency.
- Increase in the efficiency of marketing and sales processes due to more elaborate automation based on a three-digit number of workflows
- 360 smart segments delivering whitepapers, brochures, and other content in a scalable manner
- End-to-end tracking of marketing activities from conversion to sales
- Elaborate lead scoring logic based on more than 50 rules to help prioritize leads for the sales teams
- Six-digit number of contacts transferred from seven Act-on instances to one HubSpot instance
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