DIGITAL TRANSFORMATION AT ENORMOUS SPEED
The automotive industry has been going through rapid changes. New technical possibilities and innovations, socio-political requirements as well as changing customer needs have a strong impact on the traditional set of regulations in the automotive industry. All areas are affected, starting with product development, production, distribution and the everyday use of the car by the customer.
As a result, the automotive industry is using the opportunities of digital transformation to better respond to the current and future needs of consumers. Examples of this are the digitalization of the supply chain with the help of blockchain technology, increasingly digital distribution, the development of voice-based vehicle assistants, multimodal mobility offers or “On Demand Car Functions“ (ODCF) in the vehicle that can only be activated for a fee if required. All the way to autonomous automobility, which will open up completely new possibilities of use for the vehicle as a "space": Work, media consumption or simply relaxation. The basis for all these scenarios is 5G technology, which provides the necessary data capacities for autonomous driving.
The ultimate challenge for the automotive industry will be to ensure that all digital transformation initiatives are planned from the beginning as part of an infrastructure and the overall business model and influence the key business processes. One major opportunity here is to redefine the relationship between OEMs and end consumer though digital channels, eco systems and considering this along the whole customer journey. At the same time the self-image of the automobile manufacturer is changing to that of a holistic mobility service provider.
- Research shows that digital channels are already the primary information source for customers. This means there is potential threat of competition from online retailers, which puts pressure on the existing dealership structure
- Sales processes need to be updated and improved through digital transformations to fulfil customer demands
- OEMs and their respective partners will need to embrace new technologies like Artificial Intelligence (AI), Virtual Reality (VR) or Blockchain or otherwise risk losing their innovative ability and competitiveness
- Original Equipment Manufacturers (OEMs) need to separate themselves from their competitors. Hence, increasing investments in connected, autonomous, sharing and electric strategies are a necessary part of the digital transformation process
- Due to an increase in regulations regarding environmental and safety standards, OEMs and their partners will need to be able to anticipate these developments and resulting consumer trends
Digital Value Chain
It is expected that all aspects of the mobility value chain will be digitalized. Car manufacturers can make their processes more efficient and at the same time expand their product portfolio with integrated mobility solutions – even outside their own vehicles
Increasing Revenue Potential
Currently 40 million people use app-enabled carpooling services and the usage of ride-hailing apps has grown rapidly to over 70 million users. The revenue potential of digital mobility services is expected to rise to ~$2 trillion by 2025 globally
The seamless channel integration for instance between smartphone, car navigation and entertainment systems are evolving on a day to day basis. This is the basis for the development of new customer-oriented services, such as personal assistance systems
New Multifaceted Customer Needs
The connected vehicle offers exciting new digital capabilities for consumers, changing how they use and interact with their vehicles. Trends such as sustainable lifestyles, individualization, shared or only temporary use of vehicles are shaping new requirements
Mobility as a Service
Consumers massively benefit from the usage of Mobility as a Service (MaaS) through i.e. ride-sharing apps. Technologies such as cloud computing and analytics help to leverage data for ongoing customer-centric improvements to MaaS, ensuring future economic success through high user satisfaction
As an experienced partner in providing digital transformation solutions, we identify, analyze, and evaluate digital targets and their potential, as well as performance improvement opportunities. We combine our exceptional capabilities in digital strategy, operations, technology, and digital marketing and leverage our cross-functional automotive experienced team. Based on well-researched and integrated data analysis, we cover all aspects of a highly customized digital transformation.
Our international team has assisted >700 projects in digital strategy, digital operational excellence, data science, and transaction advisory services. With a team that speaks over 20 languages, and a 50% female-male ratio, we ensure both effective communication and representation throughout the advisory process.