Optimize profitability
E-commerce players naturally collect enormous amounts of raw data relating to digital marketing, logistics, transactions, and customers. But frequently, this data gets collected into various systems that are owned or used by separate departments.
As a result, departments have a restricted view of useable data. Digital marketing only relies on marketing data. Purchasing only works with product and warehousing data, and so on.
To achieve a complete view of all functions and departments, we help you establish an end-to-end e-commerce analytics reporting tool that aims at data-driven profitability optimization of your business.
With OMMAX End-to-end e-commerce analytics, you can:
- Understand and optimize your profitability through a proven, holistic analytics tool
- Identify and strategically deal with toxic products or brands with below-average profitability
- Transform your business with a customer-value-oriented approach
- Use advanced dashboards to centrally report on and optimize customer cohort developments , product groups performance, and marketing expenditure
How We Help Our Clients
The BHS tabletop case
BHS tabletop AG is a mid-sized German company with around 750 employees, established in 1998. The company is a leading manufacturer and supplier of professional, functional, inspiring tableware for all industries. Paired with flexible, individual, and digital service offerings, it operates mainly in Europe and the US. With its current product and service portfolio, BHS tabletops generated a revenue of over €80 Million.
- Professional end-to-end B2B website relaunch
- >42.2% increase in organic visibility since migration
- +28.7% increase in sessions
- 24.6% of hard conversions generated via paid search campaigns
The CWS Case
Future winners think about marketing/sales optimization and growth in new ways, actively pursuing multiple digital transformation dimensions. Here is how, by integrating its business and technology strategy with the right partner, CWS built future growth for more than 10,000 employees and a 2019 revenue above €1,180 million!
- >4.5 billion € total revenue
- >10,000 employees
- >1.180 million € revenue in 2019
The Transporeon Case
Transporeon GmbH is a fast-growing, mid-sized German company with >700 employees, established in 2000. The company’s AI-driven, cloud-based software offers end-to-end transportation solutions, allowing manufacturers, retailers, and carriers to digitalize their transportation logistics processes entirely. Presently, the platform links >1,200 industrial and commercial companies with 100,000 carriers and handles €20 billion in freight each year.
- Website merger of 4 individual websites
- Professional end-to-end website relaunch
- Setup and support of B2B digital lead generation
