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BMW works together with OMMAX on their digital customer touchpoint analyses for BMW Turkey

OMMAX and BMW (€ 104.210 billion rev.) team up together to optimize BMW's digital customer touchpoint architecture. 6 out of 10 car shoppers that enter the market are unsure of which car to buy, making not only brand awareness critical in the car buyers' customer journey but also the targeting of those buyers once discovered.

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OMMAX in the news

Digital Due Diligence: How acquisitions help medium-sized companies make up for lost ground (German)

Der Mittelstand war lange zurückhaltend, was die Digitalisierung betrifft. Durch die Krise erkennen jetzt viele Firmen ihre Defizite. Denn digitale Geschäftsmodelle gewinnen nicht nur für Konzerne und Start-ups, sondern auch für den Mittelstand…

Applicant Journey: The underestimated power (German)

Die Bewerber-Journey ist für Firmen mindestens ebenso entscheidend wie die Customer-Journey. Wie Sie Ihre digitale Bewerber-Journey aktiv steuern und wie das praktisch funktioniert, erklärt Anja Konhäuser, Ommax.

How to increase the SEA ROI with the right strategy (publication in Internet World Business)

SEA ist viel mehr als "eine Anzeige auf Google schalten". Es benötigt einen Plan. Denn ohne SEA-Strategie ist ein lohnender Return-on-Investment nur Glückssache.

Search Engine Marketing: 6 SEO/SEA tips for increasing your conversion rate

Search-Engine-Optimization (SEO) und Search-Engine-Advertising (SEA) sind mehr als das bloße Jonglieren mit Keywords. Mit diesen Tricks steigern Unternehmen die Effizienz ihres Suchmaschinenmarketings.

Marconomy: 6 SEM measures for the B2B segment

Suchmaschinen-Optimierung (SEO) und Suchmaschinen-Advertising (SEA) dienen dem gezielten Suchmaschinen-Marketing (SEM). Sechs Tipps verdeutlichen, wie B2B-fokussierte Unternehmen ihre Conversion Rate mit Hilfe sinnvoller SEO- und SEA-Maßnahmen…

Controlling & Management Review: Auditing and evaluating digital business models

Investitionen in die Digitalwirtschaft sowie Partnerschaften mit Digitalunternehmen nehmen stetig zu. Um keine bösen Überraschungen zu erleben, müssen Investoren jedoch darauf achten, bei der Unternehmensprüfung die richtigen Fragen zu stellen. Die…

GrowSmarter: Germany is missing the momentum

Dr. Stefan Sambol arbeitet gemeinsam mit seinem Unternehmen OMMAX an den großen Lösungen. Ein Interview über die Zukunft des digitalen Marketing.

Marconomy: Digital mittelstand - Personalisation as a key success factor

Um die Digitalisierung zu meistern, müssen Unternehmen den Kunden in den Mittelpunkt ihrer Services stellen und ihre Zielgruppe genau dort abholen, wo sie steht. Während die meisten Start-ups ihr Geschäftsmodell von Beginn an auf ihre Nutzer…

Gründerszene: How startups can master a Digital Due Diligence

Mit diesen sechs Schritten bestehen Startups die Digital Due Diligence.

Computerwoche: Digital Due Diligence - what really matters

Im Zuge der Digitalisierung geht die konventionelle Unternehmensprüfung nicht mehr weit genug. Folgende fünf Punkte sollten sie im Rahmen einer Digital Due Diligence genauer unter die Lupe nehmen.

Capital: What we can expect from digital health

Noch steht die Entwicklung am Anfang – doch dem Gesundheitssektor eröffnen sich durch die Digitalisierung große Chancen. Was neue Technologien für Medizin- und Pharmabranche versprechen, erklären die Gastautoren Stefan Sambol und Toni Stork.

FOCUS Online: Digitization in the healthcare industry (German)

Die Digitalisierung macht vor der Gesundheitsbranche nicht halt. Doch was heißt das konkret für den Einzelnen – und welche Veränderungen kommen auf den Patienten der Zukunft zu?

Publications

BMW works together with OMMAX on their digital customer touchpoint analyses for BMW Turkey

OMMAX advised Castik Capital on the acquisition of Customs Support

OMMAX supported Castik Capital, a leading European Private Equity firm which just closed its second fund, EPIC II, at 1.25bn€, on the acquisition of Customs Support Group, a leading independent customs broker in Europe.

OMMAX advised A-Z GartenHaus GMBH on its sale to 3i Group

OMMAX advises A-Z GartenHaus GmbH – a leading provider of garden houses, carports, sheds and other garden and house related products - on its successful sale to 3i Group!

OMMAX advised Bright Capital and HF Private Debt with a CDD focused on Amazon strategies in the food supplement market

OMMAX performed a commercial due diligence for Bright Capital and HF Private Debt, two of Germany’s leading mid-market investment firms. Focus of the project was the Amazon strategy of three food supplement brands by Natsana GmbH.

OMMAX advised L Catterton on the successful acquisition of IAFSTORE®

The digital strategy consultancy OMMAX supported L Catterton, the largest and most global consumer-focused private equity firm, on the acquisition of IAFSTORE®, the leading online supplements store in Italy and one of the major European players in…

OMMAX advised PAI Partners on the successful exit of Roompot to KKR

The digital consultancy OMMAX supported PAI Partners, a leading European private equity firm with offices in Europe and the US.

OMMAX advised INVISION on the successful acquisition of material assets from Planet Sports

OMMAX supported INVISION, a DACH-based private equity firm focused on mid-market companies, with commercial due diligence advice.

OMMAX advises Afinum on the Clubhouse Golf Ltd transaction to build the pan-European e-commerce powerhouse for golf equipment

In preparation for the new acquisition, OMMAX executed the commercial due diligence for Afinum.

OMMAX advises Haniel on the Emma transaction

In preparation for the acquisition, OMMAX conducted the extensive commercial due diligence (CDD) for Haniel.

Social Responsibility matters - OMMAX supports deinNachbar e.V. pro bono

OMMAX is supporting deinNachbar in gaining new volunteers via digital channels to support the organization. Social media and SEA have been in focus to attract helpers.

OMMAX is number one DACH Channel Sales Partner in the Google Product Adoption Index

OMMAX – Digital Solutions has achieved the highest score in Google’s Product Adoption Index in Q4 2019 amongst the Google DACH Channel Sales Partners.

OMMAX and Amazon: A partnership in the digital field

OMMAX supports Amazon in the development and implementation of one of their divisions’ digital marketing strategy.

OMMAX advises on the successful Team Internet AG transaction

OMMAX delivered a full scope Commercial Due Diligence for CentralNic which included an assessment of the company & its organization, an appraisal of the market, the competition and the existing & potential customer base, as well as an evaluation of…

MEDIAN & OMMAX are working together on digital excellence

Working together with MEDIAN, OMMAX developed a scalable and sophisticated digital strategy to support the successful growth of the rehabilitation clinic chain.

Successful collaboration between MediFox and OMMAX

OMMAX developed a holistic digital strategy in conjunction with the MediFox team, setting up the entire digital marketing ecosystem and measured digital KPIs along the different marketing channels.

OMMAX advises aiutanda comprehensively in setting new standards across marketing, recruiting in outpatient health care

The Munich-based digital consultancy OMMAX - Digital Solutions supports the Germany-wide outpatient health group aiutanda in the planning and implementation of a sustainable go-to-market strategy in marketing and HR.

OMMAX and Kneipp work together on digital strategy

OMMAX lately conducted a digital readiness assessment over 5 dimensions for Kneipp, famous for products like bath salts, body washes & body oils.

OMMAX and Sunweb Group started cooperation in Q2/2019

OMMAX supports Sunweb Group, a Triton portfolio company (since February 2019), with its expertise in the travel industry and in digital marketing and sales operations.

OMMAX enables Digital Turnaround together with luxury lodge

OMMAX has been advising the Norwegian luxury accommodation "Lyngen Lodge" as of March 2019 and since then has developed and implemented a digital Go-to-Market Strategy for the lodge.

OMMAX develops a Digital Readiness Index for German Mittelstand

A Digital Readiness study conducted by OMMAX in cooperation with Trinity College Dublin

How to increase the SEA ROI with the right strategy (publication in Internet World Business)

SEA ist viel mehr als "eine Anzeige auf Google schalten". Es benötigt einen Plan. Denn ohne SEA-Strategie ist ein lohnender Return-on-Investment nur Glückssache.

OMMAX and Tableau kick off an official partnership

OMMAX – Digital Solutions is an official Alliance Partner of Tableau, whose software enables companies to efficiently collect, visualize and analyse their data.

OMMAX advises on fitvia transaction

fitvia has a new strategic partner: Munich-based Dermapharm AG, the leading manufacturer of patent-free branded pharmaceuticals in Germany, acquired 70% of the fitvia shares. OMMAX acted as an exclusive commercial digital vendor due diligence advisor…

OMMAX advises on ARCUS Capital’s sendmoments acquisition

OMMAX – Digital Solutions advised ARCUS Capital within this transaction on a deeply data-driven digital due diligence project on all relevant information of the digital performance, the digital market, and competitive landscape as well as the…

The Brand and Digital Growth Strategy of the Lyngen Lodge

Lyngen Lodge and OMMAX are cooperating in a re-brand and digital growth strategy in order to re-position its services towards the luxurious high-end target group.

OMMAX wins Top Digital Consulting Awards

The Bundesverband Digitale Wirtschaft (BVDW) (The German Digital Economy Association) awards OMMAX two quality certificates for the fourth time in a row.

Continued expansion with focus on web development: OMMAX moves into new office in Hamburg

International digital consultancy OMMAX brings together various capabilities including web development expertise at its new branch office in Hamburg.

OMMAX successfully advises Bregal Unternehmerkapital

Within this transaction, OMMAX advised Bregal on a digital due diligence project on all relevant information of the digital performance, the digital market and competitive landscape as well as the potential of the digital channels.

Selligent and OMMAX enter strategic partnership

OMMAX and Selligent Marketing Cloud will work together on themes regarding automation, personalization and digital transformation.

Team

Digital consultancy OMMAX expands its senior staff

The digital transformation requires strong leadership, a convincing vision, and in-depth know-how to drive change. OMMAX is strengthening its senior staff in this area to provide companies of all sizes and in all industries with the best possible…

Florian Ewald appointed as new Vice President Digital Strategy at OMMAX

Florian Ewald has taken over the responsibility for the Digital Strategy Team as Vice President Digital Strategy.

OMMAX strengthens its BI & Content Services

OMMAX - Digital Solutions recently filled two strategic key positions: Fabian Geißler as Head of Content & PR and Christian Brugger as Vice President Data Science & Digital Strategies.

Alexander Hefele is the new CFO of OMMAX

Alexander Hefele brings years of experience in digital transformation and Tier 1 management consulting to the table.

Digital consultancy OMMAX expands SEO expertise

Dr. Felix Marcinowski joins the OMMAX team!

Philipp Ortlieb is the new Chief People Officer at OMMAX

An exciting look into Philipp Ortleib's new position as Chief People Officer at OMMAX!

Events

OMMAX CEO Toni Stork will speak at the ITB about the travel market in the digital age

OMMAX has gained valuable insights in the travel market in a wide variety of digital projects with tourism companies.

OMMAX to speak at exclusive leadership conference

OMMAX Managing Partner Dr. Stefan Sambol will deliver a speech at the "Global Week" in Munich, Germany.

Cooperations That Make The Difference: OMMAX Hosts Delegation of German-Baltic Chamber of Commerce for an Exchange on Digital Transformation

A delegation of 15 representatives from the German-Baltic Chamber of Commerce, situated in Tallinn, Estonia, travelled to Germany and visited OMMAX’ headquarter in Munich.

Data-Driven Marketing & Sales Analytics

Organizations are dependent on making fast data-driven decisions – doing so will become even more mission-critical in the future. Francie Weidner, Head of Business Intelligence & Paid Advertising at OMMAX gave a presentation at this year’s OMR in…

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