Digital Academy

Obtain a holistic understanding of digital value creation and key success factors

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Digital Training for Every Level of Digital Maturity

The OMMAX DIGITAL ACADEMY allows you to gather a holistic understanding of digital value creation. In individually designed workshops ranging from 1 to 5 days, we deliver insights to different digital modules that cover a wide range of topics oriented around strategy, platforms, digital business models, best-in-class digital practices, advanced operational excellence, and how to execute successfully.

Our team of experts will help you to identify objectives and collect key takeaways throughout your academy experience. The goal is to enable high-quality communication through all stages of the digital change process. As a result, we help you realize the hidden potentials of digital strategy. We look forward to meeting you!

Digital Modules

Digital Business Models (Software, E-commerce etc.)


  • Digital trends and successful business models
  • eCommerce Value Chain
  • Overview of eCommerce verticals and horizontals

Digital Key Performance Indicators


  • Importance of digital marketing
  • Funnel Management and Lead Nutrition
  • From Awareness to Conversion

Digital Channels & Ecosystem


  • Overview of digital channels
  • Strategies to boost your online performance
  • Manage your business with the right digital search metrics 

Digital Data & Customer Insights


  • Data management as a basis – from tracking to managing
  • Data Engineering, Data Science & Predictive Analytics
  • Business decision based on data

Technology and Tools


  • Overview, best practices and benchmarking
  • Factors for both a responsive and conversion-oriented website
  • Evaluation criteria for platform performance 

Customer Journey Management


  • Understanding the importance of a seamless customer journey
  • How to recognize the factors influencing user experience
  • Technical terms and best practices

How We Help Our Clients


The Rossmann Case

Case Study FMCG FMCG Digital Academy Digital Strategy

Dirk Rossmann opened his first store in Hanover in 1972. Since then, Dirk Rossmann GmbH has become the second-largest drugstore chain in Germany and achieved a turnover of €9.46 billion throughout Europe.

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  • Identified both weaknesses and strengths directly within its marketing operation
  • Challenged modern go-to-market strategies
  • Developed a quick solution and straightforward path towards success and market relevance

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Digital Academy Clients

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