go to market

Digital Go-to-Market

The foundation of competitive growth

Our digital go-to-market strategy delivers an evaluation of growth potentials, return on investment (ROI), short-term actions, and data-driven market share analyses within 6 to 10 weeks.

We can identify your audience, use cases, and buyer personas by gaining a deeper understanding of your offline and online market dynamics, key drivers, and competition. The finalized research is used to deliver a multichannel marketing approach along the sales funnel that maximizes lead generation, identifies market opportunities, and product-to-market introduction.

OMMAX guides you through market research, customer data and product offering analysis, continual strategy optimization, and reliable goal tracking.

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With an OMMAX digital go-to-market strategy, you can:

  • Leverage existing growth potential, increase digital reach, and maximize lead generation
  • Gain a deep understanding of offline and online market dynamics, key drivers, and competitive environment
  • Develop a pioneering strategy based on market research, customer data, and product analysis
  • Capture the development of buyer personas through current stakeholder interviews and customer journey analysis

Digital Go-to-Market Clients

How We Help Our Clients

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Case Study Software Digital Go-to-Market Processes & Automation

MEDIFOX DAN is a mid-sized German company that pioneered in the market of software solutions for out-patient healthcare companies. Nowadays, they have expanded their product portfolio to the in-patient sector and therapy practices. Known for excellent service management and consistent software development, MEDIFOX DAN provides a state-of-the-art product.

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  • Setup of Digital Eco-System including state-of-the-art digital experience platform

  • Optimized Sales Funnel to decrease drop out rates

  • 3.5 years later after we started collaboration, MEDIFOX DAN was sold to ResMed for US$1BN

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The Waterlogic Case

Case Study Lead Generation Sales Funnel Optimization Business Services Digital Go-to-Market

Since its founding in 1992 in the UK, Waterlogic has been a leading innovator, manufacturer and global distributor of point-of-use (POU) water purification systems to business enterprises including offices, factories, hospitals, hotels, schools and restaurants in over 50 countries around the world.

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  • OMMAX supported the Waterlogic’s global digital transformation roll out to 16 markets between 2015 and 2019 
  • The setup and execution of the digital lead generation strategy resulted in 100k valuable leads generated throughout digital channels since 2016
  • Digital initiatives resulted in 10x ROI for Waterlogic and 75 million € customer lifetime value

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Our Experts

Industry Insights


OMMAX and MG Motor Banner
MG Motor Germany Trusts OMMAX for Their Go-To-Market Strategy
Digital Go-to-MarketAutomotive

OMMAX supports MG Motor Germany in the development and execution of the go-to-market strategy in Germany – the collaboration encompasses a digital growth strategy with a focus on lead generation, sales acceleration, and customer journey excellence to…

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ghd Engages OMMAX for Digital Multi-Channel Growth Strategy
Digital Go-to-Market

OMMAX supports ghd in the development and implementation of a data-driven multi-channel go-to-market strategy in Germany and Austria to optimize ghd's digital brand visibility and digital sales.

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