Unlock Growth with OMMAX's Go-to-Market Strategy
Unlock your business's full potential with OMMAX's comprehensive digital go-to-market strategy. By combining deep market insights with advanced data analytics, we help you expand your digital reach, optimize customer engagement, and maximize lead generation. With an expert team from 50+ countries speaking 25+ languages, OMMAX not only crafts a tailored strategy to help you reach new markets but also leads the way in its implementation.
Our approach involves precise execution and scalable growth, focusing on innovative technology such as AI, web 3.0, and continuous optimization. With OMMAX, your business is not just ready for the market—it's set to become a digital leader.
With an OMMAX digital go-to-market strategy, you can:
- Leverage existing growth potential, increase digital reach, and maximize lead generation
- Gain a deep understanding of offline and online market dynamics, key drivers, and competitive environment
- Develop a pioneering strategy based on market research, customer data, and product analysis
- Capture the development of buyer personas through current stakeholder interviews and customer journey analysis
Our Go-To-Market Approach: 3 Consecutive Phases
1. Digital Go-To-Market Strategy
Market dynamics and competition
Customer segments and target groups
Customer journey, branding, and UX
Platform and tech infrastructure
Data analytics, tracking and reporting
Traffic acquisition and marketing channels
Marketing automation and CRM
Operating model
Business Case
2. Digital Execution
- Development user journey, optimized platform and scalable tech infrastructure
Set up of data infrastructure and implementation of tracking and reporting
Change management and implementation of the target operating model
Campaign conception, asset creation and set up full-funnel campaigns
Set up of customer segments in the CRM and implementation of marketing automation flows
Ongoing management and continuous optimization
3. Digital scaling
- Lead nurturing and sales excellence
Conversion rate optimization (CRO)
SEO optimized content
Sales funnel optimization
New marketing channels
Artificial intelligence
Multivariate testing
CLV optimization and Customer retention
Global expansion
Deliverables for the strategy phase
- Digital maturity assessment
Go-to-market strategy
Measure list incl. quick wins
Target operating model
Implementation roadmap
Business case incl. budget
Deliverables for the execution phase
- Scalable tech infrastructure
Campaign conception
Data infrastructure
Target operating model implementation
Ongoing management & optimization
How We Help Our Clients
Zentiva: Accelerating Digitalization in the Pharmaceuticals Industry
Zentiva is a Pan-European Platform developing, manufacturing, and providing high-quality and affordable medicines to more than 100 million people in Europe, with the mission of ensuring the supply of high-quality and affordable medicines to the people who depend on their products daily. In 2022, Zentiva acquired the heritage brand Finalgon from Sanofi to strengthen its OTC portfolio further in the category of "pain." To successfully develop and execute a digital go-to-market strategy, we partnered with Zentiva and fully digitalized marketing and sales activities.
88% uplift of organic visibility
10,000 conversions in the first months after the new OTC launch
+13% conversion rate to digital PoS such as online pharmacies or Amazon
The MEDIFOX DAN Case
MEDIFOX DAN is a mid-sized German company that pioneered in the market of software solutions for out-patient healthcare companies. Nowadays, they have expanded their product portfolio to the in-patient sector and therapy practices. Known for excellent service management and consistent software development, MEDIFOX DAN provides a state-of-the-art product.
Setup of Digital Eco-System including state-of-the-art digital experience platform
Optimized Sales Funnel to decrease drop out rates
3.5 years later after we started collaboration, MEDIFOX DAN was sold to ResMed for US$1BN
The Waterlogic / Culligan Case
Since its founding in 1992 in the UK, Waterlogic has been a leading innovator, manufacturer and global distributor of point-of-use (POU) water purification systems to business enterprises including offices, factories, hospitals, hotels, schools and restaurants in over 50 countries around the world.
27% sales uplift in digital lead generation (US, AU, and DE)
Up to 45,000 digital leads acquired per year
25-30% reduction in license and maintenance fees
>$130m total new-customer contract value generated through OMMAX digital initiatives 2016-2023
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