The foundation of competitive growth
Our digital go-to-market strategy delivers an evaluation of growth potentials, return on investment (ROI), short-term actions, and data-driven market share analyses within 6 to 10 weeks.
We can identify your audience, use cases, and buyer personas by gaining a deeper understanding of your offline and online market dynamics, key drivers, and competition. The finalized research is used to deliver a multichannel marketing approach along the sales funnel that maximizes lead generation, identifies market opportunities, and product-to-market introduction.
OMMAX guides you through market research, customer data and product offering analysis, continual strategy optimization, and reliable goal tracking.
With an OMMAX digital go-to-market strategy, you can:
- Leverage existing growth potential, increase digital reach, and maximize lead generation
- Gain a deep understanding of offline and online market dynamics, key drivers, and competitive environment
- Develop a pioneering strategy based on market research, customer data, and product analysis
- Capture the development of buyer personas through current stakeholder interviews and customer journey analysis
How We Help Our Clients
Zentiva: Accelerating Digitalization in the Pharmaceuticals Industry
Zentiva is a Pan-European Platform developing, manufacturing, and providing high-quality and affordable medicines to more than 100 million people in Europe, with the mission of ensuring the supply of high-quality and affordable medicines to the people who depend on their products daily. In 2022, Zentiva acquired the heritage brand Finalgon from Sanofi to strengthen its OTC portfolio further in the category of "pain." To successfully develop and execute a digital go-to-market strategy, we partnered with Zentiva and fully digitalized marketing and sales activities.
88% uplift of organic visibility
10,000 conversions in the first months after the new OTC launch
+13% conversion rate to digital PoS such as online pharmacies or Amazon
The MEDIFOX DAN Case
MEDIFOX DAN is a mid-sized German company that pioneered in the market of software solutions for out-patient healthcare companies. Nowadays, they have expanded their product portfolio to the in-patient sector and therapy practices. Known for excellent service management and consistent software development, MEDIFOX DAN provides a state-of-the-art product.
Setup of Digital Eco-System including state-of-the-art digital experience platform
Optimized Sales Funnel to decrease drop out rates
3.5 years later after we started collaboration, MEDIFOX DAN was sold to ResMed for US$1BN
The Waterlogic / Culligan Case
Since its founding in 1992 in the UK, Waterlogic has been a leading innovator, manufacturer and global distributor of point-of-use (POU) water purification systems to business enterprises including offices, factories, hospitals, hotels, schools and restaurants in over 50 countries around the world.
27% sales uplift in digital lead generation (US, AU, and DE)
Up to 45,000 digital leads acquired per year
25-30% reduction in license and maintenance fees
>$130m total new-customer contract value generated through OMMAX digital initiatives 2016-2023
Industry Insights
How Medium-Sized Enterprises Can Overcome Hurdles to Embrace Digital Transformation
Supply chain disruptions, labor shortages, price increases, and fast-changing consumer preferences are only a few of the consequences of the COVID-19 pandemic still affecting businesses worldwide. This is part of the reason digital transformation has…
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E-Commerce for Luxury Brands – Best Practices
What is standard in e-commerce, often does not apply to luxury brands. Nevertheless, these companies must arrive in the digital age. Here is why and how.
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The Important Role of Digital Advisory Boards
Digitization must be a top priority. But most business leaders can't be up-to-date on tech trends all the time. This is where digital advisory boards come in.
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4 Steps Toward Content Performance
More than 90% of all pages get no organic traffic at all from Google. Here is how to push your content into the other 10%.
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OMMAX joins forces with VWO
In today's dynamic and customer-centric business environment, outstanding digital experiences play a vital role in companies' performance. By employing data-driven testing and decision making, companies can understand how they impact user behavior…
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MG Motor Germany Trusts OMMAX for Their Go-To-Market Strategy
OMMAX supports MG Motor Germany in the development and execution of the go-to-market strategy in Germany – the collaboration encompasses a digital growth strategy with a focus on lead generation, sales acceleration, and customer journey excellence to…
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ghd Engages OMMAX for Digital Multi-Channel Growth Strategy
We support ghd in developing and implementing a data-driven multi-channel go-to-market strategy in Germany and Austria to optimize ghd's digital brand visibility and sales.
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