go to market

Digital go-to-market

The foundation of competitive growth

Our digital go-to-market strategy delivers an evaluation of growth potentials, return on investment (ROI), short-term actions, and data-driven market share analyses within 6 to 10 weeks.

We can identify your audience, use cases, and buyer personas by gaining a deeper understanding of your offline and online market dynamics, key drivers, and competition. The finalized research is used to deliver a multichannel marketing approach along the sales funnel that maximizes lead generation, identifies market opportunities, and product-to-market introduction.

OMMAX guides you through market research, customer data and product offering analysis, continual strategy optimization, and reliable goal tracking.

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With an OMMAX digital go-to-market strategy, you can:

  • Leverage existing growth potential, increase digital reach, and maximize lead generation
  • Gain a deep understanding of offline and online market dynamics, key drivers, and competitive environment
  • Develop a pioneering strategy based on market research, customer data, and product analysis
  • Capture the development of buyer personas through current stakeholder interviews and customer journey analysis

Digital Go-to-Market Clients

How We Help Our Clients


The Waterlogic Case

Case Study Lead Generation Sales Funnel Optimization Business Services Digital Go-to-Market

Since its founding in 1992 in the UK, Waterlogic has been a leading innovator, manufacturer and global distributor of point-of-use (POU) water purification systems to business enterprises including offices, factories, hospitals, hotels, schools and restaurants in over 50 countries around the world.

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  • OMMAX supported the Waterlogic’s global digital transformation roll out to 16 markets between 2015 and 2019 
  • The setup and execution of the digital lead generation strategy resulted in 100k valuable leads generated throughout digital channels since 2016
  • Digital initiatives resulted in 10x ROI for Waterlogic and 75 million € customer lifetime value

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