The foundation of competitive growth
Our digital go-to-market strategy delivers an evaluation of growth potentials, return on investment (ROI), short-term actions, and data-driven market share analyses within 6 to 10 weeks.
We can identify your audience, use cases, and buyer personas by gaining a deeper understanding of your offline and online market dynamics, key drivers, and competition. The finalized research is used to deliver a multichannel marketing approach along the sales funnel that maximizes lead generation, identifies market opportunities, and product-to-market introduction.
OMMAX guides you through market research, customer data and product offering analysis, continual strategy optimization, and reliable goal tracking.
- Leverage existing growth potential, increase digital reach, and maximize lead generation
- Gain a deep understanding of offline and online market dynamics, key drivers, and competitive environment
- Develop a pioneering strategy based on market research, customer data, and product analysis
- Capture the development of buyer personas through current stakeholder interviews and customer journey analysis
Zentiva is a Pan-European Platform developing, manufacturing, and providing high-quality and affordable medicines to more than 100 million people in Europe, with the mission of ensuring the supply of high-quality and affordable medicines to the people who depend on their products daily. In 2022, Zentiva acquired the heritage brand Finalgon from Sanofi to strengthen its OTC portfolio further in the category of "pain." To successfully develop and execute a digital go-to-market strategy, we partnered with Zentiva and fully digitalized marketing and sales activities.
MEDIFOX DAN is a mid-sized German company that pioneered in the market of software solutions for out-patient healthcare companies. Nowadays, they have expanded their product portfolio to the in-patient sector and therapy practices. Known for excellent service management and consistent software development, MEDIFOX DAN provides a state-of-the-art product.
Setup of Digital Eco-System including state-of-the-art digital experience platform
Optimized Sales Funnel to decrease drop out rates
3.5 years later after we started collaboration, MEDIFOX DAN was sold to ResMed for US$1BN
Since its founding in 1992 in the UK, Waterlogic has been a leading innovator, manufacturer and global distributor of point-of-use (POU) water purification systems to business enterprises including offices, factories, hospitals, hotels, schools and restaurants in over 50 countries around the world.
- OMMAX supported the Waterlogic’s global digital transformation roll out to 16 markets between 2015 and 2019
- The setup and execution of the digital lead generation strategy resulted in 100k valuable leads generated throughout digital channels since 2016
- Digital initiatives resulted in 10x ROI for Waterlogic and 75 million € customer lifetime value
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