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Dr. Felix Marcinowski
+49 89 4141 860 28
Selligent and OMMAX enter strategic partnership
OMMAX and Selligent Marketing Cloud will work together on themes regarding automation, personalization and digital transformation. While the software provider for B2C marketing automation offers its process-enhancing products, the fast-growing digital company acts as a cross-platform strategy consultancy. Combining Selligent's marketing cloud with OMMAX's consulting expertise enables clients to achieve a consistent customer experience that is optimized through data-driven marketing.
Selligent is the European leader in digital campaign management and has found OMMAX to be a strategic partner that can deliver holistic digital solutions across all channels. "Thanks to the cooperation with Selligent, we are significantly expanding our digital consulting portfolio. The cooperation enables us to offer users individualized digital experiences through the consistent linking of data. By tailoring content to specific individuals, we can create a high level of relevance for the user - and thereby generate sustainable profits for our customers," says Toni Stork, CEO and founder of OMMAX.
Founded in Belgium in 1990, Selligent changed its focus from CRM to marketing automation in 2007. Selligent offers one of the most advanced native marketing cloud platforms in the world. With more than 10 offices in the United States and Europe, Selligent serves customers in more than 30 countries and provides personal and local brand support. "With OMMAX, we have a partner at our side who knows exactly how our platform works and can use it to develop and implement strategies," said Sebastian Mengewein, Head of Sales DACH-PL at Selligent Marketing Cloud.
OMMAX is a digital consultancy based in Munich, Hamburg, and Berlin, with a focus on sustainable digital value creation. Its global client portfolio includes medium-sized companies, corporations and investment firms. The OMMAX team consists of over 120 digital experts from all over the world who have supported customers in over 500 projects with digital strategies, digital operational excellence, complex data projects, and transaction consulting. This makes OMMAX a pioneer in holistic data-driven strategy consulting and the implementation of digital solutions.
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to effectively engage customers across all key channels. Designed specifically for relationship marketers, the platform is the only marketing cloud that leverages a unified code foundation - combined with Artificial Intelligence and a customer data platform that is based on universal user profiles that underpin every action.
More than 700 brands in the retail, travel, automotive, publishing and financial services industries rely on the proven Selligent Marketing Cloud platform. With 10 offices across the U.S. and Europe and more than 50 agency partners and resellers, Selligent Marketing Cloud is active in over 30 countries worldwide, providing localized, personalized services.
Dr. Felix Marcinowski
Tel.: +49 89 4141 860 28