Marco Hierling

Founder & CEO at AlphaPet Ventures


Marco Hierling is founder and CEO at AlphaPet Ventures, a business that digitizes the pet market as a European digital pet brand platform. He is also the owner of the multi brand shops,, as well as the market leading premium pet food brands Wolfsblut, Wildes Land, Arden Grange, Müllers Naturhof, PRIMUM and other premium Brands. The AlphaPet Group has a strong D2C share with its digital platforms and sells its premium brands also over >15.000 point of sales (mainly in the DACH region and UK).

Prior to founding AlphaPet ventures, Marco Hierling was managing director at Arden Grange Pet Foods, Healthfood24 GmbH and worked in consulting at Capgemini.