Laura is Director Digital Marketing at OMMAX. She is managing the Digital Marketing team consisting of >30 consultants focusing on Search Engine Optimization (SEO), Search Engine Advertising (SEA) and Paid Social Media. She is responsible for creating value for national and international projects across multiple industries. Together with her team she supports clients in understanding digital market criteria and potentials, by providing them with in-depth search demand analyses and in executing holistic ROI and data driven campaigns.
Prior to OMMAX, she was leading the SEO and SEA departments at the Home & Living e-commerce company Westwing and was responsible for the (digital) marketing success of several luxury beauty brands at L’Oréal. With her experience she combines both: in-depth Digital Marketing expertise as well as substantial e-commerce and B2C industry knowledge.