Impressions from our AI-Powered Marketing Strategies for the Disruptive Age Event

Discover why AI is a pivotal force in elevating marketing efficiency for leading consumer brands

Munich, March 7, 2024 |
AI Expert Event at OMMAX

During our exciting event, co-hosted with Intermate, we delved into interactive sessions showcasing the potential we see in revolutionizing marketing efficiency with AI. Our renowned lineup of speakers included Maria von Scheel-Plessen (Director EMEA, Top Luxury Brand & Keynote Speaker), Philip Papendieck (Founder & CEO, Intermate Group), Sylvie Vermeend (Digital Marketing & E-commerce, Danone), and Dr. Stefan Sambol (Partner & Co-Founder, OMMAX).

More than 80 AI and digital experts and industry pioneers from global brands (Coca-Cola, Dior, Disney, McDonald’s, Vision Healthcare, Innocent, and more) filled our headquarters with inspiring conversations and great spirit during our AI conference.


Meet our speakers & dive into their keynotes below!

Dr. Stefan Sambol

Dr. Stefan Sambol is a Founding Partner at OMMAX and advises mid- and large-cap Private Equity Funds and large Family Offices on transactions, strategy, and ongoing value creation for their portfolio firms, covering different industries. 

In his expert presentation, which you can watch here and read here, Stefan outlined vital milestones in the history of AI and provided an outlook into new products by OpenAI, such as Sora, which will be groundbreaking in text-to-video creation.

Contact Stefan

Dr. Stefan Sambol

    Philip Papendieck

    Philip Papendieck is the co-founder and CEO of the full-service social agency INTERMATE and co-founder of the social 1st production company TRUEMATES. He is a regular speaker at events such as OMROMKISPO or DMEXCO. Philip is also a member of the OMMAX Advisor & Expert Network

    In his presentation, Philip explained why the traditional "social" in social media is dead and what the next big trend is. He also explored the role of AI with several AI tools in making the day-to-day work of marketers highly efficient. Watch Philip's presentation video here or read the presentation here!

    Contact Philip

    Maria von Scheel-Plessen

    Maria is an international keynote speaker and senior executive in the luxury industry. In her current position, Maria oversees media, advertising, and e-commerce at a top luxury brand in Milan for 37 markets, building the strategic framework and direction for the region. Maria is also a member of the OMMAX Advisor & Expert Network.

    Maria shared an exciting presentation on digital marketing and AI in retail. She touched upon how brands can differentiate themselves using AI to better reach customers today and master an omnichannel customer journey and highlighted use cases from enhanced store visit experiences of leading luxury brands: “AI brings personalization to another level."

    Read presentation

      Sylvie Vermeend

      Sylvie is Head of Digital & E-Commerce at Danone. In this position, she oversees transforming and shaping E-Commerce and Digital Marketing for Nutricia in 48 countries. She leads a multi-cultural and multi-functional team excelling in e-commerce, consumer engagement, and healthcare professional marketing within the FMCG business. 

      Together with OMMAX Partner Christian Brugger, Sylvie highlighted how a successful corporate journey and roadmap to AI leadership looked like at Danone/Nutricia based on our 4-step AI framework - watch Sylvie's presentation here or read the presentation by following the link below!

      READ PRESENTATION

      Discover 4 OMMAX AI services to support you in becoming an AI leader

      • AI Readiness Assessment 

      Assessment of current AI maturity state and readiness for the introduction of AI along the company’s major input factors.

       

      • AI Use Case Definition

      Benchmarking, ideation and formulation of value adding AI use cases, which are actionable and ready to implement, fitting to the unique situation.
       

      • AI Execution

      Formulation / assessment of AI value creation plans, implementation of AI related change, new processes or automation of existing process steps.

       

      • OMMAX AI Academy

      Training of team members in usage of generative AI, in formulation of processes and provision of AI tools to use in your organization

      Our AI Leadership Roadmap

      Talk to an Expert

      Contact our AI experts

      Impressions from our AI event

      What Our Guests are Saying
       

      "That was the best event I have been to in a long time." - Coca-Cola

      "Great office space, nice insightful speeches.” - Disney

      "We loved the presentations, thank you very much for this great event." - Vision Healthcare

      AI Client Success Story

      Westwing: Harnessing AI for content creation and optimization

      Case Study Digitale AusfĂźhrung Artificial Intelligence SEO

      Westwing is a leading home & living e-commerce company headquartered in Munich. With a product offering that covers all Home & Living categories, Westwing's business model is based on strengthening flywheel effects by being a love brand for consumers. Having discovered untapped potential within their e-commerce category pages, Westwing sought to enrich these pages with high-quality content, unlocking more SEO value, page visibility in search engine results, and revenue. For this application, OMMAX built an AI-based MVP customized for Westwing, leveraging several data sources.

      Read case study

      • 40-50% efficiency increase

      • High scores in SEO quality ratings​

      • Scalable, flexible, and tailored setup

      Read case study

      OMMAX AI Insights

      Whitepaper

      Mastering the Digital Age: Trends and Successful Digital Exit Readiness
      Artificial IntelligenceBusiness IntelligenceDigital Readiness AssessmentTechTransaktionsberatung

      In the ever-evolving landscape of 2023, AI, Tech, and Data have profound implications for Transaction Advisory and Value Creation. As generative AI accelerates, businesses are keenly considering its transformative potential, entailing a nuanced…

      Read more

      Articles

      Decoding Data & AI: A deep dive into central data warehouses
      Advanced Data AnalyticsArtificial IntelligenceDecoding Data & AIDigitale Strategie

      In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 5 of this series delves into central data warehouses: what are they, why are they essential…

      Read more
      Decoding Data & AI: What is open source and what are its advantages?
      Advanced Data AnalyticsArtificial IntelligenceDecoding Data & AIDigitale StrategieDigital TransformationSoftwareTech

      In our Decoding Data & AI series, we provide you with key insights for successful data & AI projects in a clear and easily understandable format, empowering your business to thrive by facilitating integration into your corporate strategy. Part four…

      Read more
      Decoding Data & AI: Why is everyone talking about MMMs (Marketing/Media Mix Models)?
      Advanced Data AnalyticsArtificial IntelligenceDecoding Data & AIDigitale StrategieDigital TransformationMarketingTech

      OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects implementing process automation with AI, data warehouse setup, or optimized resource allocation for…

      Read more
      Decoding Data & AI: How do Large Language Models actually understand our language?
      Advanced Data AnalyticsArtificial IntelligenceDecoding Data & AIDigitale StrategieDigital TransformationTech

      In our Decoding Data & AI series, we provide you with key insights for successful data & AI projects in a clear and easily understandable format, empowering your business to thrive by facilitating integration into your corporate strategy. As part two…

      Read more
      Decoding Data & AI: Machine Learning, Deep Learning, Artificial Intelligence
      Advanced Data AnalyticsArtificial IntelligenceDecoding Data & AIDigitale StrategieDigital TransformationTech

      OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects implementing process automation with AI, data warehouse setup, or optimized resource allocation for…

      Read more
      Enhancing Staffing Efficiency: The Role of AI in Education
      Artificial IntelligenceDigital TransformationDigitale Strategie

      OMMAX digital strategy partner Isabella Calderon Hoyos explains how AI is transforming staffing in education, bringing simplicity, speed and efficiency to a sector in need.

      Read more

      News

      Mastering the Digital Age: Trends and Successful Digital Exit Readiness
      Artificial IntelligenceBusiness IntelligenceDigital Readiness AssessmentTechTransaktionsberatung

      In the ever-evolving landscape of 2023, AI, Tech, and Data have profound implications for Transaction Advisory and Value Creation. As generative AI accelerates, businesses are keenly considering its transformative potential, entailing a nuanced…

      Read more
      Could generative AI solve fashion’s excess stock problems?
      Artificial IntelligenceDigital TransformationFashion & SportsInnovation & TechnologyTechDigitale Strategie

      Emerging technology has the potential to transform the fashion supply chain by enabling real-time tracking of demand and inventory. The rewards could be huge — but there are still big barriers to overcome. Amid fluctuating global demand and…

      Read more
      OMMAX advised EMBRACE on the acquisition of Studyflix
      AnnouncementArtificial IntelligenceCommercial Due DiligenceTechnical Due DiligenceTech

      OMMAX advised EMBRACE, part of Bertelsmann Investments, on the acquisition of Studyflix, a leading e-learning platform offering educational content for students, as well as employer branding and job postings for employers. The company is…

      Read more
      Digital Due Diligence: Assessment of Digital Growth Potentials
      Digitale StrategieArtificial IntelligenceCommercial Due DiligenceDigitale AusfĂźhrungDigital Due DiligenceDigital Transformation

      Digital markets are based on different mechanisms than classic markets, requiring more than a traditional commercial due diligence for mergers and acquisitions (M&A). On an article for the Marketing Review St. Gallen, OMMAX Partners and Co-founders…

      Read more
      AI, verification, and impacts on commercial due diligence
      Digitale StrategieArtificial IntelligenceCommercial Due DiligenceDigitale AusfĂźhrungDigital Due DiligenceDigital Transformation

      Ever since the launch of ChatGPT in late 2022, AI has grabbed the attention of people and businesses around the world. This technology was previously understood as highly promising but a topic for the future. Today, it has loudly announced itself,…

      Read more

      "Artificial intelligence doesn't replace humans; it helps unlock human potential."

      Paul Roetzer, CEO Marketing AI Institute

      Sign Up for Monthly OMMAX Updates, News, and Insights