The Online Tourism Industry Is Booming
- More than 34 million Germans (43%) book their trip online
- 23.1 billion Euro turnover in 2016 by online bookings (min. stay of 1 night)
- The online tourism market in Germany is booming
- E-tourism advertising market grows to 633 million euros
- (+ 47.7% compared to 2015)
Digital visibility is a precondition for success in the tourism industry. A look at the industry’s high-flyers shows that the strategic interaction of search engine optimization (SEO), paid search, content, social media and business intelligence can give rise to a top player in the online market in just a few years. How can a digital strategy be successfully planned and implemented? The presentation will reveal insights and best practice examples.
With OMMAX's digital expert analyses, we have selected the 5 digital rockstars in the tourism industry within the various digital channels - download the presentation and see which brands and companies outperform their competition and how they do it:
- Organic Search: FTI
- Paid Search: Booking.com
- Social Media: TUI
- Affiliates & Referral: L'TUR
- Brand Building: Novasol
Download our white paper in German or English by filling out the form below!
OMMAX has completed a sophisticated e-commerce analytics project for a German omni-channel retailer (~100m EUR revenues).
Data analytics remains one of the key improvement and investment areas for businesses across all industries and sectors. In order to build the bridge between key business challenges and the appropriate data analytics approaches OMMAX has developed typical use cases for advanced analytics solutions along the marketing and sales funnel.