Digitalization in Football Clubs

OMMAX Whitepaper


Poised to reach a size of US$ 55 billion by 2030, the global sports technology market presents significant opportunities for companies in the sports sector.

Fundamental market trends in the football industry have shifted consumer behavior and requirements for fan engagement nationally and internationally, meaning clubs and leagues face many more digital growth challenges and opportunities. Therefore, understanding the core market drivers is essential to achieving engagement goals. These 4 drivers include:

  • National and international fan engagement
  • New content consumption behaviors
  • Thriving e-sports
  • Utility-driven gamification with NFTs ecosystem

In this whitepaper, Dr. Stefan Sambol and Konstantin Kugler explore how soccer leagues can leverage an innovative approach to engagement and fully capture growth potential by recognizing the ever-changing desires of fans and strategically addressing key market trends.

Download the whitepaper below to learn more!

Download Whitepaper

You may also be interested in:

Whitepaper: Developing Successful Operating Models in a Fast-Changing Tech Environment

Embarking on a successful digital transformation journey requires more than implementing new technologies. Organizations must also examine and reconfigure their operating models — the fundamental structures, processes, and capabilities that drive their day-to-day operations — to align with the demands of the digital era. Download our whitepaper to learn more!

Read Whitepaper

Whitepaper: Leveraging Customer Data Platforms for Real-Time Marketing Personalization

Read Whitepaper