The Distrelec Case

One of the most successful private equity exits with OMMAX Digital Exit Readiness program 


Distrelec is a leading online product and service provider to maintenance professionals. Founded over 45 years ago in Switzerland, Distrelec focuses on technical components, automation and measurement technology. They are represented by subsidiaries in more than 15 countries and supply our customers throughout Europe quickly and reliably. 


Assessing digital and commercial readiness and implementing key (digital) value creation initiatives prior to the initiation of the sales process leads to a more compelling equity story and enterprise value maximization. Our approach consisted of 3 phases:

Phase 1: ‘As-is’ assessment 


  • Exit readiness assessment: digital GTM, data, and technology 

  • Cornerstones of the digital equity story 

  • Identification of short-term improvements

Phase 2: Realization of quick wins 


  • Digital Go-to-Market & Acquisition channels
  • E-commerce & customer economics BI suite: OMMAX worked in close collaboration with the respective teams at Distrelec to realize the holistic reporting suite and help the business develop toward greater data-driven decision-making
  • Hiring support: To fill the identified skill gaps, OMMAX HR service offering was applied to support in hiring the relevant digital talent – in close collaboration with Distrelec’s HR business partner

Phase 3: Vendor Due Diligence 


  • Nuanced business plan development based on cohort model
  • VDD report including digital, tech, data, logistics, and procurement
  • Integration of findings into holistic equity story

“AURELIUS was very content with the prolonged and comprehensive support that OMMAX delivered around the sale of Distrelec. The Digital Exit Readiness program provided excellent preparation, which culminated in a compelling equity story in the Vendor Due Diligence report.“

Stephan Rahmede VP at AURELIUS

Through our exit readiness program, we achieved:

  • Honest account of current digital, tech, and data performance of the business
  • Addressing quick wins in an execution phase
  • Funneling of all insights into a compelling holistic equity story

“The OMMAX team enjoyed the journey alongside owners and managed of the exit readiness program at Distrelec, as it helped carve out the key value drivers of the business and articulate them in a robust and highly data-driven way in the equity story. This aided the negotiation and contributed to a successful realization of full exit potential.”

Max Kneissl Partner at OMMAX

Contact an Expert

I would like to speak to an expert in: