2 Minutes Read By Dr. Stefan Sambol

OMMAX supported Sunday Natural Before Exit to CVC

#Announcement#Digital Execution#Digital Readiness Assessment#Growth Strategy#Transaction Advisory

OMMAX supported Sunday Natural with an expansion strategy and subsequent creation of a commercial factbook to prepare the sale of the company.

Specifically, an extensive strategy project has been launched to increase the understanding of market dynamics and key players in several key geographies (14+), aimed at assessing internationalization and channel expansion opportunities. In combination with a digital and commercial competitive benchmarking analysis, OMMAX findings supported the company in deriving key implications on its go-to-market strategy, forming the basis of a commercial factbook for potential buyers.

Dr. Stefan Sambol, Partner and Co-Founder at OMMAX, comments: “We are impressed by the great digital execution of Sunday Natural’s strategy and its ability to re-activate its loyal customer base. There are great things ahead for the company.

Do you want to know more about our experience in transaction advisory and the nutritional supplement industry? Get in touch with Partner Dr. Stefan Sambol: stefan.sambol@ommax.de.

“We are very happy to have such a strong digital partner at our side that accompanied us through the exit phase of our company and showed us growth potential for the years to come. For us, it was crucial to have a partner that understands digital business models.”

Dr. Jörg Schweikart, Founder of Sunday Natural

About Sunday Natural

Sunday Natural is a leading D2C brand for premium nutritional supplement products, characterized by its high quality and broad product offering, emphasizing sustainability and transparency. The company follows a multi-channel approach with a focus on direct-to-consumer sales (D2C) through its website as well as leveraging its therapist network.

Founded in 2013 in Berlin, Germany, Sunday Natural has scaled quickly to one of the largest premium nutritional supplement brands in Europe with >1.0k products across the segments of dietary supplements, vitamins, teas, superfoods, and cosmetics.

For more information about Sunday Natural, please visit www.sunday.de


Everyone can become a digital leader.

We are a fast-growing digital strategy consultancy, specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Over the past 12 years, we realized 300+ M&A deals with >€18B deal value and 2,000+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.

By Dr. Stefan Sambol

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