5 E-commerce Trends to Look Out For in 2024

Our OMMAX experts recently visited the E-Commerce Berlin EXPO 2024, the largest pure-play e-commerce event in Germany. With over 10,000 visitors and 280 service providers in attendance, the event was a great opportunity to hear from international industry experts and leaders. Presentations and personal discussions with other digital experts revealed a number of trends that will have a significant impact on the e-commerce sector in 2024. Here are our top 5 trends:
E-Commerce Trend 1: Tech-enabled, data-driven
AI is everywhere, and clean data is critical – without data, no AI. Panelists addressed concerns about a lack of integration of innovative solutions into existing channels. Systems and processes must be fit for the future, with standardization, scalability, and integration being imperative for success.
E-Commerce Trend 2: Driving value with sustainability
Sustainability was one of the key trends and buzzwords of the event, with its potential to drive brand value and be a differentiating factor for customer choice. The critical importance of fostering impact and accountability was tackled over different panel and keynote sessions.
E-Commerce Trend 3: Supply chain as a backbone
An efficient supply chain is essential to customer value creation, and delivery experience remains the fundament of a successful e-commerce business.
E-Commerce Trend 4: Maximizing engagement
Companies have started leveraging immersive experiences and dedicated programs to drive customer loyalty and engagement. In an expert session on “Driving into the future: How the Automobile Industry is Reinventing its Marketing,” virtual spaces and AI-generated characters were discussed as new and valuable ways to engage with the public, e.g., with the goals of securing even more long-term customer engagement and satisfaction in e-commerce marketing.
E-Commerce Trend 5: AI in the spotlight
AI remains a key solution in e-commerce, from pricing and content optimization to cross-border/cross-channel business efficiency. However, AI compliance must be prioritized before implementation to fully harness its potential – many businesses still require thorough preparation to tackle these solutions and take full advantage of this trend.
Want to learn more about OMMAX's expertise in e-commerce? Get in touch with our experts in the form below!
Contact an expert
Do you want to know more about our expertise? Get in touch!
Sign Up for the Newsletter
Development and Execution of a Customized Digital Growth Strategy