B2B Website in Cooperation With OMMAX

Munich, 22.11.2021

BHS tabletop is a manufacturer and provider of professional tableware, coupled with flexible, individual, digital services. The business model combines innovative products, conceptual solutions and competent advice with top logistical performance. As a result, they enable an extremely diverse range of clients in out-of-home gastronomy around the world to realize a modern, professional, and personal table culture, as well as the creation of culinary experiences. In order to translate core competencies such as customer and service orientation into the digital sector, the medium-sized company from Franconia has been using the digitization and industry expertise of OMMAX – Digital Solutions since the beginning of 2021. The transformation project for BHS tabletop (part of the Serafin Group) is another example of the successful cooperation between private equity firms and OMMAX.

BHS tabletop has invested in a long-term digitization roadmap to ensure long-term competitiveness. It becomes evident that digitization initiatives, such as streamlining digital service interactions or recording customers’ digital footprints, not only redefines customer engagement possibilities, but also increases long-term sales potential. Customers, as well as corporate partners, must be picked up where they are presently active – in the digital world. As a result, BHS tabletop is collaborating with OMMAX – Digital Solutions on a number of projects in order to implement a holistic digital transformation strategy.

OMMAX is BHS tabletop’s strategic and operational digitization partner on this project. Several digitization projects have been successfully implemented following a joint planning and analysis phase. Aside from the website’s successful relaunch, OMMAX is the chosen partner to implement data visualization, newsletter marketing, content optimization, digital lead generation and to support with brand repositioning. In addition to unifying three BHS tabletop brands into one website, the aim of the relaunch project is to boost digital visibility, streamline customer interaction and embed digitization in the company's DNA.

Johannes Breitschaft, Manager Digital Development at BHS tabletop: "As a company that is just at the beginning of its digitization ambitions, we benefit in particular from the specialized consultants at OMMAX – Digital Solutions. We were impressed by the expertise we encountered in the individual subprojects. By accessing the individual teams of experts at OMMAX, we receive precise advice without creating unnecessary coordination effort."

ABOUT BHS TABLETOP

BHS tabletop is the world's leading manufacturer and provider of professional tabletop products, coupled with flexible, personalized services. With the Bauscher and Schönwald brands, BHS tabletop serves the international market for professional porcelain. Playground, the newest addition to the portfolio, focuses on innovative products from the field of professional ceramics. Their business model blends high quality, innovative products with competent advice and logistical excellence. BHS tabletop's customers include high-ranking companies from the hotel, catering, aviation, cruise, care and specialist trade sectors. BHS tabletop is headquartered in Selb, Upper Franconia, and employs approx. 700 people. BHS tabletop is part of the Serafin Group, whose philosophy stems from the 150-year entrepreneurial tradition of the shareholder family. Serafin invests in companies following the theme "Responsibility from tradition", in order to further develop them in harmony with all stakeholders. Prof. Dr. Bernd Gottschalk, Wolfgang Ley and Prof. Dr. Heinrich von Pierer, members of the advisory board, have contributed their experience to this development.