3 Minutes Read By Toni Stork

OMMAX advised LEA Partners on the acquisition of easybill

#Announcement#Commercial Due Diligence#Digital Due Diligence#Software#Tech#Transaction Advisory

OMMAX advised LEA Partners on the acquisition of easybill, a leading SaaS invoicing tool provider in Germany, helping SMEs in e-commerce and other industries automate their invoicing process and ensure full regulatory compliance.

OMMAX conducted commercial and digital due diligence. This comprehensive analysis entailed an examination of easybill’s business model, its market dynamics and competitive landscape, and an evaluation of the company's digital capabilities. Additionally, detailed digital value creation potentials were assessed.

The company operates in a fragmented market driven by an increasing number of micro and small businesses. Furthermore, e-invoicing penetration rates are rising as companies are increasingly required to implement e-invoicing solutions to comply with regulatory standards. easybill distinguishes itself with precise positioning as an easy-to-use and intuitive cloud solution, successfully differentiating from the competition. This results in a very loyal customer base that has been primarily built via product-led growth. 

Toni Stork, CEO and partner at OMMAX, highlights: "easybill impressed us with strong product-led growth and a loyal customer base in an attractive and growing market. Our analyses show a high potential for future growth driven by digital value-creation levers. We congratulate LEA Partners and the easybill management team on the acquisition."

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with Toni Stork (toni.stork@ommax.de) and Konstantin Kugler (konstantin.kugler@ommax.de).

"For our investments, we are looking for strong B2B tech companies providing mission-critical software, and we found a great addition to our portfolio with easybill. OMMAX supported us during the due diligence to strengthen our perspective on the asset, highlighting customer loyalty and digital capabilities. The team identified concrete digital value creation initiatives to drive future growth that we plan to implement together."

Kurt Weise, Principal at LEA Partners

About easybill

easybill has been on the market since 2007, providing intuitive and easy-to-use online invoicing, both for stationary small to medium-sized companies and e-commerce. With easybill clients can create, manage and send invoices, delivery bills, quotations, and relating documents online supported through daily optimization of the software and strong customer service support in onboarding and ongoing handling.

For more information, please visit https://www.easybill.de/ 

ABOUT LEA Partners

LEA Partners is an entrepreneurial-minded multi-stage private equity firm investing in technology companies that are driving transformative change in their industries. Founded in 2002, LEA Partners has advised on the investment in more than 70 companies. With a 30+ people strong team based in Karlsruhe, one of Europe's largest technology clusters, its mission is to fund and support ambitious founders and executives by leveraging them with practical, hands-on growth expertise to achieve market leadership. Visit www.leapartners.de to learn more.

For more information, please visit https://www.leapartners.de/ 

About OMMAX

We believe everyone can become a digital leader.

OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Over the past 12 years, we realized 300+ M&A deals with >€18B deal value and 2,000+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.

By Toni Stork

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