3 Minutes Read By Isabella Calderon Hoyos

OMMAX advised Marondo on the acquisition of SPH AG

#Announcement#Commercial Due Diligence#Fashion & Sports#Digitalization

OMMAX advised Marondo Capital GmbH on the acquisition of SPH AG, a leading specialist in digitalization and ERP solutions for the fashion industry in Germany. Over the last years, SPHA AG grew consistently and profitably as it caters with its leading and holistic service offering (IN:OMNICHANNEL and IN:FASHION) to the MS Dynamics ERP solution within the fashion industry.

OMMAX advised Marondo with a commercial due diligence analyzing SPH’s business model, market dynamics, commercial performance benchmarked against key competitors as well as the business plan and further upside potential through value creation.

Isabella Calderon Hoyos, Partner at OMMAX, comments: “It was a pleasure to work with Marondo and the management of SPH AG throughout the commercial due diligence work.”

The constant company growth and the proven management have convinced us to continue on their chosen growth path in the future. The deep understanding of the fashion industry, the Microsoft Dynamics 365 expertise, coupled with their innovative approaches, underline the optimal conditions to become market leader in Europe.

Dr. Stefan ElĂźer, Founding Partner at Marondo Capital GmbH

About Marondo Capital GmbH

Marondo is an innovative investment company for growth technology companies in the GSA region in the classic German engineering disciplines, such as the industrial sectors of Medical Technology, Health Technologies, Software & IT, Environmental Technologies, New Materials and Industry 4.0. Besides expansion capital, Marondo offers succession solutions for existing shareholders.

For more information, please visit https://www.marondo.com/


About SPH AG

SPH AG is an IT and consulting company headquartered in Sindelfingen. The company has been providing digitization and ERP solutions for the fashion, sports and lifestyle industry since 1975. SPH AG’s customers, manufacturers and retailers, use an innovative software solution based on Microsoft Dynamics 365, which optimally covers their specific requirements through the fully integrated industry solutions IN:OMNICHANNEL and IN:FASHION.

For more information, please visit https://www.sph-ag.com/ 



We believe that everyone can become a digital leader.

OMMAX is a fast-growing digital strategy consultancy in Europe, specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. The vision is to build digital leaders in Europe to foster innovation and accelerate digital growth and profitability. Over the past 10 years, OMMAX realized 250+ M&A deals with >€15B deal value and 1,500+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, OMMAX is the leading consultancy within the European Private Equity sphere, designing and delivering best-in-class digital strategy and value creation.

Do you want to learn more about our experience in transaction advisory? Get in touch with our Partner Isabella Calderon Hoyosisabella.calderon-hoyos@ommax.de

By Isabella Calderon Hoyos

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