2 Minutes Read By Toni Stork

OMMAX Advises Triton on Their Successful Acquistion of Inwerk

#Digital Due Diligence

OMMAX supported leading European private equity firm Triton (€18.2bn combined sales, +100,800 employees) on the acquisition of Inwerk - a leading online provider of professional office furniture in Germany. OMMAX conducted a commercial due diligence that examined a multitude of digital dimensions, such as market dynamics, business model, customer behaviour, competitive landscape, business plan and digital value creation.

Munich, 4TH of December 2020

OMMAX supported Triton, a leading European private equity firm, on the acquisition of Inwerk, one of the leading online providers for office furniture in Germany.

In preparation of the acquisition, OMMAX supported Triton with a commercial due diligence in which it examined the market dynamics, business model, customer behavior, competitive landscape, business plan as well as digital value creation and growth potential. The combination of Inwerk’s distinct USPs along the business model (from customer attraction to delivery), solid market outlook (underpinned by continuous shift to online) and the company’s expansion of its own-branded products in a fragmented competitive landscape confirms the company’s attractive growth outlook. The shift in consumption habits from brick-and-mortar to online retailers provides an attractive opportunity for best-in-class e-commerce companies such as Inwerk to capitalize on further digital value creation initiatives and establish a strong online business that engages with customers through all relevant digital channels.

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with Toni Stork: toni.stork@ommax.de

By Toni Stork

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