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Digital Due Diligence

OMMAX Advises Triton on Their Successful Acquistion of Inwerk

OMMAX supported leading European private equity firm Triton (€18.2bn combined sales, +100,800 employees) on the acquisition of Inwerk - a leading online provider of professional office furniture in Germany. OMMAX conducted a commercial due diligence that examined a multitude of digital dimensions, such as market dynamics, business model, customer behaviour, competitive landscape, business plan and digital value creation.

Munich, 4TH of December 2020

OMMAX supported Triton, a leading European private equity firm, on the acquisition of Inwerk, one of the leading online providers for office furniture in Germany.

In preparation of the acquisition, OMMAX supported Triton with a commercial due diligence in which it examined the market dynamics, business model, customer behavior, competitive landscape, business plan as well as digital value creation and growth potential. The combination of Inwerk’s distinct USPs along the business model (from customer attraction to delivery), solid market outlook (underpinned by continuous shift to online) and the company’s expansion of its own-branded products in a fragmented competitive landscape confirms the company’s attractive growth outlook. The shift in consumption habits from brick-and-mortar to online retailers provides an attractive opportunity for best-in-class e-commerce companies such as Inwerk to capitalize on further digital value creation initiatives and establish a strong online business that engages with customers through all relevant digital channels.

Triton was very satisfied with OMMAX’s work. Andi Klein, Investment Advisory Professional at Triton, on the collaboration: “OMMAX showed their  in-depth experience in transaction advisory which is backed by their strong track record in not only planning but also implementing digital value creation initiatives for their customers. This end-to-end approach is resulting in sophisticated insights.”

Toni Stork, Founder and CEO of OMMAX, comments: “It’s always a great pleasure to work together with Triton. Their team is highly engaged and very experienced which consequently drives great transactions. Congratulations to Triton and Inwerk!”

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with Toni Stork:


ABOUT triton

Since its establishment in 1997, Triton has sponsored nine funds, focusing on businesses in the industrial, business services, consumer and health sectors. The Triton funds invest in and support the positive development of medium-sized businesses headquartered in Europe.

Triton seeks to contribute to the building of better businesses for the longer term. Triton and its executives wish to be agents of positive change towards sustainable operational improvements and growth.

The 45 companies currently in Triton’s portfolio have combined sales of around €18.2 bn and around 100,800 employees.

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about inwerk

Inwerk is one of the leading online providers of professional office furniture in Germany. Inwerk was founded in 2001 and has 80 employees in two offices. The company, headquartered in Meerbusch near Düsseldorf, is a pioneer in online multi-channel marketing and an award-winning designer of unique and innovative office furnishing solutions. The company has served over 400,000 customers with a comprehensive product and service offering including own design furniture and 3D office planning services.

Inwerk's most recent developments include completely new types of office furniture systems that have been proving themselves in practice in many companies since 2019 and provide the tools for flexible and transparent new work infrastructures, such as the multifunctional Masterbox® furniture system.

In 2018, Inwerk also developed home office furniture that gives home offices the same ergonomic quality as classic office workplaces and meets the requirements of the German Occupational Health and Safety Act, which stipulates that health and safety requirements must be met.

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about ommax – BUILDING Digital LEADERS

OMMAX is a digital strategy consultancy based in Europe, specializing in sustainable digital value creation while catering to an array of mid-sized companies, large enterprises and more than 30 private equity firms around the world. Composed of >150 employees and with >700 projects in the fields of digital strategy, digital operational excellence, data science, and transaction advisory services, OMMAX is a forerunner concerning holistic data-driven strategy consulting and end-to-end execution of digital solutions.

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