Digital Go-to-Market

ghd Engages OMMAX for Digital Multi-Channel Growth Strategy in Germany & Austria

OMMAX supports ghd in the development and implementation of a data-driven multi-channel go-to-market strategy to optimize ghd's digital brand visibility and digital sales.

Munich, May, 2021

As a multi-channel brand, ghd leverages multiple distribution channels, including premium retail, salons and digital channels. Scaling digital performance and increasing value creation within the digital channels are important strategic pillars for a growing market position. In addition to highly optimized and targeted digital growth campaigns, the implementation of data-driven target group research and the optimization of the customer journey is essential to maintain the leadership in the fast-growing premium hair styling segment. This holistic approach offers excellent potential to strengthen the brand further and increase sales initiatives.

Jens Ciliax, Managing Director at ghd: “We are pleased to have OMMAX as a very strong partner to optimise our e-commerce performance and further accelerate our growth.”

Steffen Jensen, Head of Marketing & Public Relations at ghd: “OMMAX recently being awarded by brand eins as one of the best consultancies in Germany is well deserved – as we can confirm from working together! We are looking forward to jointly scaling our digital business!”

Dr. Anja Konhäuser, Partner at OMMAX: “ghd is a fast-growing industry frontrunner with innovative products and original branding. We are delighted to work with such a consumer-centric, passionate, and visionary company. We look forward to jointly develop ghd’s digital strategy and taking ghd to the next digital level.”

Dr. Stefan Sambol, Partner at OMMAX: “I am very happy about this partnership. The DNA of both companies matches very well. ghd’s innovative products, combined with the successful multi-channel marketing strategy, put ghd far ahead of the competition, making ghd the global #1 premium manufacturer for hair care products.”



ghd, also known as good hair day, was founded in 2001 under the company name Jemella Ltd./UK in Yorkshire and is now headquartered in London, England. With the distribution of luxury styling tools and products through exclusive hair salons, professional hair shops and perfumeries, ghd revolutionized the hairdressing industry and the styling market. As a lovebrand of stylists and stars, ghd quickly became a brand icon. In 20 years, ghd has won over 300 awards globally for the technology and design of its beauty tools. Today, ghd is represented in 15 countries and since 2006 also in Germany. ghd products are available in over 75,000 salons worldwide.

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OMMAX – Digital Solutions is a digital strategy consultancy based in Europe, specializing in sustainable digital value creation while catering to an array of mid-sized companies, large enterprises and more than 50 private equity firms around the world. Composed of >150 international experts and with >700 realized digital projects in the fields of digital strategy, digital operational excellence, E-Commerce, data science and advanced data analytics, and transaction advisory services. OMMAX is a forerunner concerning holistic data-driven strategy consulting and end-to-end execution of digital solutions.

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