3 Minutes Read By Dr. Stefan Sambol

ghd Engages OMMAX for Digital Multi-Channel Growth Strategy

#Digital Go-to-Market

We support ghd in developing and implementing a data-driven multi-channel go-to-market strategy in Germany and Austria to optimize ghd's digital brand visibility and sales.

Munich, May, 2021

As a multi-channel brand, ghd leverages multiple distribution channels, including premium retail, salons and digital channels. Scaling digital performance and increasing value creation within the digital channels are important strategic pillars for a growing market position. In addition to highly optimized and targeted digital growth campaigns, the implementation of data-driven target group research and the optimization of the customer journey is essential to maintain the leadership in the fast-growing premium hair styling segment. This holistic approach offers excellent potential to strengthen the brand further and increase sales initiatives.

We are pleased to have OMMAX as a very strong partner to optimise our e-commerce performance and further accelerate our growth.

Jens Ciliax, Managing Director at ghd 

Dr. Anja Konhäuser, Partner at OMMAX: “ghd is a fast-growing industry frontrunner with innovative products and original branding. We are delighted to work with such a consumer-centric, passionate, and visionary company. We look forward to jointly develop ghd’s digital strategy and taking ghd to the next digital level.”

"OMMAX recently being awarded by brand eins as one of the best consultancies in Germany is well deserved – as we can confirm from working together! We are looking forward to jointly scaling our digital business!"

Steffen Jensen, Head of Marketing & Public Relations at ghd 

Dr. Stefan Sambol, Partner at OMMAX: “I am very happy about this partnership. The DNA of both companies matches very well. ghd’s innovative products, combined with the successful multi-channel marketing strategy, put ghd far ahead of the competition, making ghd the global #1 premium manufacturer for hair care products.”
 

 

About ghd

ghd, also known as good hair day, was founded in 2001 under the company name Jemella Ltd./UK in Yorkshire and is now headquartered in London, England. With the distribution of luxury styling tools and products through exclusive hair salons, professional hair shops and perfumeries, ghd revolutionized the hairdressing industry and the styling market. As a lovebrand of stylists and stars, ghd quickly became a brand icon. In 20 years, ghd has won over 300 awards globally for the technology and design of its beauty tools. Today, ghd is represented in 15 countries and since 2006 also in Germany. ghd products are available in over 75,000 salons worldwide.

More information: ghdhair.com

By Dr. Stefan Sambol

Contact an expert

Do you want to know more about our expertise? Get in touch!

Financial data analysis graph

Industry Insights

The digitalized soccer fan: understanding the fan journey

Soccer not only takes place in the stadium, but has also long since become a digital market. In fact, the global sports technology market is expected [...]

Industry Insights

8 lessons learned from over 2000 digital transformation projects

In the fast-paced realm of digital consultancy, where change is constant, and innovation is key, the journey of digital transformation is often filled [...]

Industry Insights

Decoding Data & AI: Machine Learning, Deep Learning, Artificial Intelligence

OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects [...]

Industry Insights

Top 5 Insurance Industry Trends for 2024

In this article, Johanna von Geyr shares her forecasts of the top 5 insurance trends valid across all lines of business in 2024.

Case Studies

TISSO: Ensuring long-term success with a digitalization strategy

TISSO Naturprodukte specializes in the development and production of high-quality natural nutritional supplements. Founded in 1999, TISSO's range [...]

Case Studies

LucaNet: Unlocking marketing and sales efficiency

LucaNet, the market leader in Corporate Performance Management tools, offers certified software for the preparation of financial statements, financial [...]

Case Studies

Klafs: Transferring digitalization potential across the value chain

KLAFS is the leading sauna manufacturer in Europe in the premium segment. In 1952, Erich Klafs delivered the first Erich Klafs Sauna, the first [...]

Case Studies

Westwing: Harnessing AI for content creation and optimization

Westwing is a leading home & living e-commerce company headquartered in Munich. With a product offering that covers all Home & Living categories, [...]

Sign Up for the Newsletter

Development and Execution of a Customized Digital Growth Strategy