Digital Go-to-Market, Automotive

MG Motor Germany Trusts OMMAX for Their Go-To-Market Strategy

OMMAX supports MG Motor Germany in the development and execution of the go-to-market strategy in Germany – the collaboration encompasses a digital growth strategy with a focus on lead generation, sales acceleration, and customer journey excellence to build a powerful digital-first ecosystem for MG Motor in Germany.

MG Motor Germany, a former British car brand originally founded in the 1920s in Great Britain and now owned by the SAIC Motor Corporation Limited, unites with OMMAX to relaunch the brand MG in the DACH automotive market.

Under the traditional MG brand name, a broad line-up of sustainable electric and electrified ‘new energy’ vehicles for an affordable price are offered, providing the right car for a new generation. MG is not just a brand for a lucky few but makes electric driving accessible for everyone. The collaborative deal between MG Motor Germany and OMMAX serves to capitalize on this by strengthening the brand to succeed in the new market. OMMAX supports MG in understanding local customer needs and streamlining online with offline channels to build a digital-first ecosystem to generate leads. With Germany being the fastest growing and second largest market in the world for electric cars, there is significant potential to be captured by MG Motor Germany through scaling its efforts and investing in becoming a strong, recognizable brand.

In this engagement, OMMAX has been delivering a go-to-market strategy and a multi-channel lead generation strategy, as well as providing support in the areas of product positioning, content creation, and KPI dashboard setup for digital performance measurement.

Christian Wiegand, Head of Marketing at MG Motor Germany: “Together with OMMAX we created a digital first go-to-market approach for our clients. We are very satisfied with the collaboration and benefit from the partnership with OMMAX due to the data-driven digital strategy mindset.”

Dr. Anja Konhäuser, Partner at OMMAX: “Electromobility is and will remain one of the keys in shaping the future of the automotive sector. It is great to witness the passion and the commitment of the MG team and a true joy working together with them on planning and executing the go-to-market and lead generation strategy.”


OMMAX – Digital Solutions is a digital strategy consultancy based in Europe, specializing in sustainable digital value creation while catering to an array of mid-sized companies, large enterprises and more than 50 private equity firms around the world. Composed of >150 international experts and with >700 realized digital projects in the fields of digital strategy, digital operational excellence, data science, and transaction advisory services, OMMAX is a forerunner concerning holistic data-driven strategy consulting and end-to-end execution of digital solutions.

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