MG Motor Germany Trusts OMMAX for Their Go-To-Market Strategy

MG Motor Germany, a former British car brand originally founded in the 1920s in Great Britain and now owned by the SAIC Motor Corporation Limited, unites with OMMAX to relaunch the brand MG in the DACH automotive market.

Under the traditional MG brand name, a broad line-up of sustainable electric and electrified ‘new energy’ vehicles for an affordable price are offered, providing the right car for a new generation. MG is not just a brand for a lucky few but makes electric driving accessible for everyone. The collaborative deal between MG Motor Germany and OMMAX serves to capitalize on this by strengthening the brand to succeed in the new market. OMMAX supports MG in understanding local customer needs and streamlining online with offline channels to build a digital-first ecosystem to generate leads. With Germany being the fastest growing and second largest market in the world for electric cars, there is significant potential to be captured by MG Motor Germany through scaling its efforts and investing in becoming a strong, recognizable brand.