The Consumer Behaviors Shaping the Next Generation of Mobile Experiences

The digital experiences people expect and marketers can deliver have changed dramatically. Google’s VP of Global Performance Solutions is keeping an eye on the consumer behaviors shaping the next generation of experiences.

  • 53% of people will abandon a mobile site if it takes more than three secons

  • 89% of U.S. marketers reported that personalization on their websites or apps resulted in an increase in revenue

  • 63% of people expected brands to deliver a consistent experience every time they interact with a brand

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