3 Minutes Read By Max Kneissl, Dr. Mihail Minev

OMMAX advised Embrace on the Acquisition of milch & zucker

#Announcement#Commercial Due Diligence#Software#Technical Due Diligence#Transaction Advisory

OMMAX advised Bertelsmann Investments’ EMBRACE on the acquisition of milch & zucker, a leading HR tech and service provider in Germany offering an applicant tracking system (the BeeSite Recruiting Edition), agency services (employer branding & recruitment marketing) and an own job board (Jobstairs.de).

OMMAX conducted commercial, product, tech, and AI due diligence. This comprehensive analysis entailed an examination of milch & zucker’s unique business model, its market dynamics and competitive landscape, as well as an evaluation of the company's tech and product capabilities. Additionally, the impact of AI on the market and the company’s AI readiness were assessed.

The company operates in a market propelled by fundamental trends, such as challenges to attract top talent, the growing importance of skill-based recruiting and increasing automation of HR processes. In this context, it stands out with a best-of-breed applicant tracking system (APS). The strong ability to support large mid-cap and enterprise clients in the critical hiring step of the employee journey has earned it a strong “fanbase” among highly satisfied clients and their outstanding loyalty.

The AI readiness assessment highlighted a dedicated team that developed and integrated mature AI use cases into the software product suite, such as the automated generation of conversion-optimized job descriptions, further increasing productivity in clients’ HR functions. Focused investments have led to the design of new features, which are on the roadmap and will be integrated into the software suite BeeSite going forward.

David Rosenberg, COO milch & zucker, shares: "We love to think outside the box in order to create new added value for our customers through synergies. We are not just a software manufacturer, but also provide complex consulting services and are a creative employer branding agency. With EMBRACE, we already see the potential of this merger to enable our customers to create greater added value along their processes."

Max Kneissl, Partner at OMMAX, highlights: "milch & zucker impressed us with the immense customer loyalty, especially around the recruiting platform Beesite. With the developed AI functionalities and a dedicated team, the organization shows high readiness to harness the immense opportunities that AI provides in terms of efficiency gains for the increasingly critical HR function. We would like to congratulate Bertelsmann Investments and the milch & zucker management team on their new partnership."

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with Max Kneissl (max.kneissl@ommax.de) and Dr. Mihail Minev (mihail.minev@ommax.de).

"milch & zucker perfectly complements EMBRACE's existing portfolio, both in terms of technology and consulting as well as in terms of clients. Together we are developing innovative solutions for the recruiting challenges of the future, which are increasingly technology-driven and require a high level of consulting expertise. We would like to thank the OMMAX team for their professional work during the acquisition process. We felt that we were in good hands due to the well-founded analyses and the critical yet constructive view of the OMMAX team. Continuing the good collaboration in the implementation phase is something we look forward to."

Ana Fernandez-Mühl, Vice President Synergies & Collaboration at EMBRACE

About Bertelsmann Investments

Bertelsmann Investments, the investment branch of leading media group Bertelsmann, combines Bertelsmann's global venture capital activities with the entrepreneurial development of new growth sectors and business areas. With investments totaling around €1.7bn in over 400 innovative companies and funds, Bertelsmann Investments holds a network of over 300 active investments worldwide, spanning markets in Europe, the United States, Brazil, Southeast Asia, and Africa.

For more information, please visit https://www.bertelsmann-investments.com/


About EMBRACE, part of Bertelsmann Investments

EMBRACE is one of the most successful companies for employer branding, personnel marketing & recruiting as well as the market leader in digital marketing for young talents with platforms with a wide reach such as Ausbildung.de, MeinPraktikum.de, Trainee.de or Studyflix.

For more information, please visit https://embrace.family

About milch & zucker

Since 1998, milch & zucker has been helping employers to attract their most valuable resource: the right employees. The & stands for the combination of HR-Tech and HR-Agency, the best solutions from both worlds. milch & zucker creates excellent products and services for efficient and effective recruiting. milch & zucker currently employs around 150 people at its sites in Giessen and Hamburg.

For more information, please visit https://www.milchundzucker.de


Everyone can become a digital leader.

We are a fast-growing digital strategy consultancy, specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Over the past 12 years, we realized 300+ M&A deals with >€18B deal value and 2,000+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.

By Max Kneissl

By Dr. Mihail Minev

Contact an expert

Do you want to know more about our expertise? Get in touch!

Industry Insights

Decoding Data & AI: Why is everyone talking about MMMs (Marketing/Media Mix Models)?

OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects [...]

Industry Insights

FAQ about Digital Due Diligence

In today’s technology-driven world, digital maturity is pivotal to business success. For many companies, brand building, marketing and transactions [...]

Industry Insights

The Power of Digital Due Diligence: Assessing Digital Growth Potentials

Digital markets are based on other mechanisms than classic markets. Due diligence analyzes a business's present position and future potential. This [...]

Industry Insights

The perfect Sales Pipeline: A Six-Step Approach

In the dynamic landscape of today's tech-driven business environment, the efficacy of sales processes can either become lucrative cash-generating [...]

Case Studies

The Median Case

MEDIAN is the biggest private operator of rehabilitation facilities in Germany with an outstanding reputation. The group operates 122 rehab clinics, [...]

Case Studies

The WAGO Case

WAGO is an internationally leading supplier of connection and automation technology and interface electronics, as well as the global market leader in [...]

Case Studies

ghd: Scaling digital marketing and sales performance holistically

As an innovative and premium brand for hairstyling products, ghd seeks to provide their customers with an at-home hair salon experience with [...]

Case Studies

DISTRELEC: Assessing digital and commercial readiness and implementing key value creation initiatives

Distrelec is a leading European B2B distributor of electronic and technical components with around 400 employees. Beyond its main markets of [...]

Sign Up for the Newsletter

Development and Execution of a Customized Digital Growth Strategy