3 Minutes Read By Max Kneissl

OMMAX advised EMBRACE on the acquisition of Studyflix

#Announcement#Artificial Intelligence#Commercial Due Diligence#Technical Due Diligence#Tech

OMMAX advised EMBRACE, part of Bertelsmann Investments, on the acquisition of Studyflix, a leading e-learning platform offering educational content for students, as well as employer branding and job postings for employers. The company is headquartered in Augsburg, Germany, and active in the DACH region.

OMMAX delivered expert advisory services to this deal, conducting a thorough commercial, technical and AI due diligence. This comprehensive analysis entailed an examination of Studyflix's unique business model, customers and digital performance, as well as an evaluation of the company's tech and data capabilities. Additionally, an extensive assessment of the AI impact on the sustainability of the business model has completed the analysis.

Max Kneissl, Partner at OMMAX, highlights: "Studyflix brings an unparalleled reach in its target audience and manages to effectively connect students to attractive employment options. Its digital maturity opens the potential to harness the benefits of generative AI across various steps of its value chain and generate value for its new owners. We would like to congratulate Bertelsmann Investments and the Studyflix management team on their new partnership."

We highly appreciated the critical perspective that OMMAX brought in through their commercial and tech due diligence. Furthermore, the AI impact assessment provided a differentiated understanding of the disruption risk that those emerging technologies represent for the business case.

Christian Hansmann, CFO EMBRACE

About Studyflix

Studyflix is a widely popular video-based e-learning platform operating in the DACH region, connecting high-school and university students with potential employers.

For more information, please visit www.studyflix.de

About Bertelsmann Investments

Bertelsmann Investments, the investment branch of leading media group Bertelsmann, combines Bertelsmann's global venture capital activities with the entrepreneurial development of new growth sectors and business areas. With investments totaling around €1.7bn in over 400 innovative companies and funds, Bertelsmann Investments holds a network of over 300 active investments worldwide, spanning markets in Europe, the United States, Brazil, Southeast Asia, and Africa.

For more information, please visit www.bertelsmann-investments.com/

About EMBRACE, part of Bertelsmann Investments

EMBRACE is one of the most successful agencies for employer branding, personnel marketing & recruiting as well as the market leader in digital marketing for young talents with platforms with a wide reach such as Ausbildung.de, MeinPraktikum.de or Trainee.de.

For more information, please visit embrace.family


We believe that everyone can become a digital leader.

OMMAX is a fast-growing digital strategy consultancy in Europe, specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. The vision is to build digital leaders in Europe to foster innovation and accelerate digital growth and profitability. Over the past 10 years, OMMAX realized 250+ M&A deals with >€15B deal value and 1,500+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, OMMAX is the leading consultancy within the European Private Equity sphere, designing and delivering best-in-class digital strategy and value creation.

Would you like to learn more about OMMAX’s experience in transaction advisory? Get in touch with Max Kneissl: max.kneissl@ommax.de and Dr. Mihail Minev mihail.minev@ommax.de.

By Max Kneissl

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