TOUR VITAL is the leading German travel agency for doctor-accompanied trips, offering travel packages to overseas locations, wellness spas, sea cruises and photography-themed journeys. TOUR VITAL primarily offers group tours, making it the leading national provider of group tours to India. As a Thomas Cook subsidiary company, TOUR VITAL generates a yearly revenue of €35 million.

The Challenge

In 2013, Google penalized TOUR VITAL, resulting in the travel agency’s notable decrease in online visibility. In May 2014, OMMAX took on the task of reestablishing TOUR VITAL’s online visibility throughout the German-speaking market.

Quick Fixes

  • Improvement of backlink portfolio by removing toxic backlinks

  • Creation of new high-quality backlinks through link juice recovery and partnerships

  • Search engine optimiziation of existing landing pages (e. g. page titles and meta descriptions)

  • New high-quality content pages

Follow-Up Actions

  • Technical and advisory support for a website relaunch in autumn 2015

  • Simultaneous completion of technical revision, including page speed optimization and the revision of navigation structure and URL parameters

Continuous Optimization

  • Continuous enlargement of keyword portfolio through the creation of new landing pages that consist of keyword-optimized content, continuously updated with current travel offers

  • Content support and supervision of the corporate blog, including influencer marketing

  • Target group analysis via creating user personas

  • Analysis of user journey in order to drive conversions

  • Technical control and production by daily crawls, logfile analysis, loading time optimization, in-depth code validation, and W3C optimization

The Results

  • Increase in online visibility by 2000% (Sixtrix visibility index May 2015: 0,05 vs. Oct 2017: 1,00)

  • Increase in organic traffic (sessions) by 65%

  • Revenue increase of 35%

  • 102% increase in new users

  • 65 new top 10 rankings in Google (May 2015: 10 vs. Oct 2017: 75)

  • Among these, top rankings for important keywords such as "Indien Rundreise", "Seniorenreisen", "Kurreisen"

Time to get your own conversions up.